Microsoft Ventures and iSPIRT hosted Saa
Ravi Narayan, Managing Director, Microsoft Ventures in India,
said: “While SaaS is fast becoming a viable model for product startups in
India, scaling it up rapidly is a bottleneck every mature SaaS startup
encounters. SaaSx, like our other initiatives with iSPIRT, is aimed at getting
these startups the traction that will turn them into a global success.”
At the event, iSPIRT & Microsoft Ventures launched the ‘Jump Start Guide for Desk
Marketing and Selling for SaaS’ to educate the SaaS
companies on ways to sell to the world while operating out of India. The guide
has been developed based on the learning from Microsoft Ventures’ Think Next
Roundtable on SaaS, held last November.
“These are part of the thought leadership initiative by
Microsoft Ventures to deepen the conversation on ways to address challenges in
the Indian startup ecosystem,” added Ravi.
Avinash Raghava, Fellow at iSPIRT Foundation said: “Our mission
is to transform India into a hub for new-generation technology. With SaaSx, we
hope to play the role of a market catalyst and help SaaS entrepreneurs mature
faster. Since Chennai is fast growing as the nerve center for SaaS companies,
we thought it is only appropriate to host this first-of-its-kind congregation
of SaaS entrepreneurs in this city.”
In his keynote, Aaron Ross, renowned SaaS expert and author of
the best-seller ‘Predictable Revenue: Grow 300%’ - often
called the ‘Sales Bible of Silicon Valley’ - spoke on the best practices for
creating predictable revenue with SaaS.
SaaSx also featured an Unconference by Girish Mathrubootham, CEO
& Founder, Freshdesk, on ‘Everything on SaaS.’ The audience also got an
opportunity to hear success stories of some of the best SaaS startups in the
country - WebEngage, Wingify, and Grexit - straight from their co-founders.
very nice
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