Micromax's New Canvas Tab P666 Now powered by Intel

Micromax Informatics Limited today announced astrategic collaboration with Intel in India aimed at offering a bouquet of high-performance mobile devices to the Indian consumer. The company launched the 8-inchCanvas Tab P666 – its first Intel Processor powered device in India. Powered by the Intel® Atom Processor Z2520 (1M Cache, 1.2 Ghz), the new tablet will offer users a premium package with superior performance along with great aesthetics and an elegant glass finish design.

Commenting on the partnership announcement, Vineet Taneja, Chief Executive Officer, Micromax said, “Our collaboration with Intel will be instrumental in our vision of creating a range of new mobile devices to meet the needs of both evolved as well as first-time users. At Micromax, we have always believed in bringing the most innovative solutions for our consumers by opting for smart partnerships.’

With regard to the new Canvas Tab P666 launch, he said, “We have been witnessing an increasing demand for high-quality tablets that offers a seamless experience and more efficient data consumption on the move. The Canvas Tab P666 is designed to address such needs by offering a dynamic range of device capabilities powered by the Intel  Atom processor that delivers a great performance.’

Commenting on the launch, Debjani Ghosh, Vice President, Sales & Marketing Group, , South Asia, Intel said “We’re very privileged to be working with Micromax, India’s leading local mobile device company to bring to market a high quality product at an affordable price. The Canvas Tab P666 is the first Intel® powered tablet to be assembled in India by Micromax and is one significant step in the direction of realizing the government’s ‘Make in India’ vision.’

‘We are confident that Micromax’s broad reach will enable more consumers from even lower tier cities to empower themselves with the power of technology through this device which is yet another step in working towards making the dream of ‘Digital India’ a reality. Our collaboration has yielded an 8” tablet powered by an Intel processor that truly delivers performance without compromising on battery life and graphics while providing consumers real value for their money” she added.