MAIT's Unveils I AM GREEN National Engagement Programme

MAIT is undertaking a major drive to educate enterprises, small business, media and general public on the perils of e-waste through an initiative called “IAM GREEN”.

MAIT will also set up an ‘I AM GREEN’ Stall at premier consumer electronics and technology event  PLUGGED-IN between 14^th and 16^th November 2014 at BIEC Bangalore, and invites both organizations and individuals to collect e-waste and dispose it at the stall.  

“E-Waste is not just an environment issue, but through proper e-waste disposal and e-waste recycling, we can control depletion of several natural resources including precious metals such as Gold and Platinum,” said Anwar Shirpurwala, Executive Director, MAIT.  He further added, “The Indian Electronic Waste (management and handling) Rules, 2011, is an important step towards e-waste management, and is applicable to all producers, dealers and collectors.”

Majority of e-waste is getting disposed along with waste collected by civic authorities such as municipalities which results in health hazards for civic workers employed. 

India produces an estimated 1.5 million tonnes of e-waste every year with an expected CAGR of 25% (compound annual growth rate). Out of 1.5 million tonnes of e-wasteless than 10% per cent is being disposed in a scientific manner.

Through the ‘I AM GREEN’ programme MAIT wants to build awareness among citizens. MAIT in partnership with Plugged In is conducting over 15 roadshows in Bangalore as a part of the education drive, where it would connect with students.

According to a report by UNEP titled, "Recycling - from E-Waste to Resources," the amount of e-waste being produced - including mobile phones and computers - could rise by as much as 500 percent over the next decade in some countries, such as India.

MAIT is hopeful that  the “I AM GREEN” Programme can make a significant contribution to address the environmental challenges in re-manufacturing, repair, maintenance, re-cycling and eco-design having  a great potential  to promote green entrepreneurship and job creation in future, preventing environmental damage and moving towards a low carbon economy  and later transit into a green economy.