Retaining & Enhancing India’s BPM Pole Position

To highlight the strengths and attributes of the rapidly evolving Indian BPM Industry, National Association of Software and Services Companies (NASSCOM) today shared the findings of its recently concluded BPM Survey. The survey findings were showcased on the sidelines of the two-day NASSCOM BPM Strategy Summit 2014 in Bangalore. The summit provided attendees and delegates an opportunity to mingle with industry experts and work at synergizing efforts to evolve the dynamic BPM landscape, enabling it to deal with the ever changing global business trends.  

Speaking at the occasion, R. Chandrashekhar, President, NASSCOM, said, “The Indian BPM industry continues to evolve and grow extensively. The industry has transformed from its humble beginnings a decade back, into the nerve centre for BPM related activities for the globally inter-dependent economy. Over the last year, with global corporations requiring differentiated and focused solutions, Indian BPM players have transformed their approach by becoming transformational partners rather than executional partners. The services being offered are therefore, tailor-made for customer requirements, providing unparalleled value proposition to the business.”

Keshav Murugesh, Chairman NASSCOM BPM Council, said, “This has been an exciting journey for the BPM sector and it has created a phenomenal impact for global customers and our country. As we move forward, business outcomes are becoming the number one priority for global customers and as an industry we are creating a strategic partnership with our customers to deliver on these outcomes. A key agenda for the NASSCOM BPM Council is to showcase skills and careers in the BPM industry and change perceptions about our industry”.

At USD 23.2 billion of revenues in FY 2014, the BPM industry continues to evolve. Strong platform play and the emergence of new markets and verticals led to an exponential growth of the segment. The highlight of the year was the growing knowledge services segment followed by the marketing & data analytics and legal services domain. Major BPM firms also focused on transforming business processes through the use of new technology thereby leading to the creation of newer business models and services.

At the summit, NASSCOM also announced the top 20 BPM exporters in India for the year 2014. The list is topped by Genpact Ltd. followed by Tata Consultancy Services Ltd. And Serco Global Services in the second and third position respectively (Complete list below in annexure I). NASSCOM in association with Cushman & Wakefield also launched a report the evolving locations of BPM services delivery in the country titled, “Emerging delivery locations in India: the Rising Tide”