Panasonic India Unveils Festive Season Offers 2014

Panasonic India unveiled its consumer campaign “My Celebrations, My Choices” to mark the arrival of the auspicious festival season in the country. The campaign has been created keeping in mind the flavour and zest of the Indian festive season.

Speaking on the occasion, Manish Sharma- Managing Director, Panasonic India said, “It is well known that no other country celebrates so many festivals with such joy as India does, and buying new products during this time is considered auspicious leading to a very positive and high consumer sentiment. As the spell of celebrations has just started, we at Panasonic India, are delighted to introduce ‘My Celebrations, My Choices’ campaign. It is apt for consumers as, in every part of India, festivals are associated with cheerfulness. With this campaign, Panasonic aims to become everyone’s choice by being a part of everyone’s celebrations through an enthralling range of offers and products. We have allocated a budget of Rs. 85 crores towards marketing activities this festive season and are aiming 25% growth in sales as compared to the same period last year.” 

These special offers will help Panasonic touch its consumer base across cities and build deeper inroads into the country. India being such a diverse market, to amplify the reach across the length and breadth of the country, the brand has developed a strong channel ecosystem, catering to the needs of the consumers across segments. Consumers can avail these special offers at Panasonic’s 180 exclusive brand Shops Pan-India, multi-brand retail outlets and 90 active P4 (Panasonic Premium Partner Program) outlets spread across the country.

Panasonic’s incredible bundle of offers can be availed on the purchase of Viera, Microwaves, Refrigerators and Washing Machines. Adding sheen to the festive spirit, the consumers have a chance to win assured gifts and extended warranties on their favorite products, from Sept 4- Oct 31, 2014.