Tablet Gaming Championship At UniverCell Stores

At the launch of their tenth store in Mumbai, UniverCell, the leader in tablet retail space, announce the Univercell Tablet Gaming Championship powered by Intel, a unique in-store consumer engagement initiative that will give gaming buffs the ultimate adrenaline rush. The event will run across 25 UniverCell SYNC stores in Mumbai and Bangalore, where players will compete for winning two popular games – the Asphalt 8 Airborne, and FIFA 14 by EA Sports.^*

Designed to run over a span of two weeks, the contest will identify top scorers each day, across all participating stores who will be given a co-branded t-shirt. Powered by Intel, this championship will kick-off on July 14, and conclude at the end of the fortnight, where Univercell will award two winners each, from both the metros, an Intel processor based tablet. Detailed rules and regulations of the championship will be available on the Univercell website.

Kicking off the tablet gaming championship, Sathish Babu, Founder, Univercell Telecommunications said “We are extremely happy to launch our tenth store in Maharashtra. As a strategic move, we have launched this store in a prominent location like Colaba to play a dominating role in Mumbai, Maharashtra and eventually across India. Being the pioneers in mobile retail, we are confident that customers will prefer us for our superior services and proactive value added services.”

At the event, UniverCell outlined its strong foothold in tablet market and belief in delivering a rich consumer experience across all its stores.Speaking about Univercell’s collaboration with Intel, Sathish Babu, Founder, Univercell Telecommunications said “For us at Univercell, providing a rich consumer experience just as important as showcasing a range of best-in-class products. We are excited to collaborate with Intel this year for showcasing a range of Intel based devices across our stores because our ethos of providing an unparalleled consumer experience matches with the range of products from Intel that deliver a superior computing experience to users.”

Earlier this year, Intel outlined its strategy to accelerate its growth in India, driven by an increased focus on new mobile form factors like 2 in 1s and Tablets. The collaboration with UniverCell, is a part of Intel’ strategy to accelerate its growth in India, driven by an increased focus on new mobile form factors, such as 2 in 1s and tablets. Speaking at the event, Sandeep Aurora, Director Marketing and Market Development said ‘There are over 200 million middle-class potential customers in India alone for different screen sizes across different price points. We are seeing a lot of traction in the 7 to 9 inch space here^{^} and we are excited to be working with Univercell this year delivering an exciting hands-on experience to consumers on our Intel processor based devices particularly in these screen sizes. The Univercell tablet gaming championship powered by Intel will give those consumers walking into the stores to experience Intel based tablets which provide an ideal balance of performance, battery life and graphics.”