First Ever Intel Processor Based Croma Tablet 2 in 1

Croma and Intel India today launched the Croma1179 Tablet(8”) and Croma1177  2-in-1 (10.1”) powered by Intel® processors at an event led by Ajit Joshi, CEO & MD, Infiniti Retail and Gregory Bryant, Vice President, Sales and Marketing Group, General Manager, Asia-Pacific and Japan Region for Intel.  Priced at Rs 13,990 and Rs 21,990 respectively, the devices run on the Microsoft Windows* 8.1 platform and deliver an ideal balance of performance, battery life and graphics to users.

Croma is India’s first large format specialist retail chain for consumer electronics, with 101 outlets in 16 cities across the country. The company launched Croma Life Accessories in 2008 to provide innovative and unique products to help consumers choose the best product for their needs, which now includes a range of computing devices.

Speaking on the occasion Ajit Joshi, CEO & MD Infiniti Retail said “Croma’s own label products are about meeting consumer needs with the latest and the best technology. The new Croma tablet and 2 in 1 are a combination of amazing features, graphics, top performance supported with good battery life packed into a sleek device, a real owners’ pride. We are confident our customers will appreciate the value packed in the Croma tablet and 2 in1s. Intel has always been a great partner to work with and we are happy to launch the newest Croma devices with them.”

Earlier this year, Intel outlined its strategy to focus on new mobile form factors like 2 in 1s and Tablets in India. Gregory Bryant, Vice President and General Manager, Intel Asia-Pacific and Japan, said, “We are excited to be working with Croma to bring these new mobile devices to consumers in India. Croma’s tablets and 2 in 1s based on Intel processors deliver superior computing performance and great battery life to keep pace with today’s mobile lifestyle.”

When it comes to mobile devices, consumers today want a smooth browsing experience, security, good battery life, better visuals and graphics without compromising on performance. Based on this insight, Croma and Intel came together to launch the tablet and 2 in1 powered by Intel Processor and running Windows 8.1 OS which create a differentiated product proposition in Croma’s existing tablet offering. The Croma 2 in 1(10.1”) powered by Intel will be the lowest priced 2 in 1 in the Indian retail market offering consumers great value for money.

Croma 1179 Tablet

The Croma Tablet 8” is Croma’s first ever Intel Architecture-based tablet in India. Equipped with an 8” (160 ppi) of 1280 x 800 resolution display, the tablet delivers an ideal balance of performance, battery life and graphics to users.  With slick dimensions, the device is easy to hold and light to carry. It runs on the latest Windows 8.1 and packs a powerful Intel Atom Processor Z3735D, 1.33GHz with a 2 GB of RAM; offering powerful multitasking and a rich multi-media experience. The 2 MP rear camera and 2 MP front camera ensure quality pictures and great video capability. The Croma Tablet 8” comes with 32GB internal memory which can be expanded using a MicroSD card. The device also sports a powerful 5000mAh lithium polymer battery for on the go usage. Designed for both work and entertainment, the Croma Tablet is the optimal device for viewing videos, playing enhanced games, and reading e-books anytime, anywhere.

Croma 1177 2-in-1

The Croma 2-in-1 10.1” is the perfect ‘on-the-go’ gadget, as it offers the portability of a tablet and the performance and convenience of a laptop to consumers. The 10.1” device encompasses Intel’s vision to offer a variety of choices to match the varied needs and lifestyles of consumers. Powered by a Intel Atom Processor Z3735D , the 2-in-1 runs on Windows 8.1 OS platform making it a true powerhouse for work and play; the device’s performance is further enhanced by 3G ready capability and WiFi connectivity. With a 2MP front and 2MP rear camera the 2-in-1 serves the consumers as a perfectly designed, high performance and reliable device. Being the lowest priced 2 in 1 device in Indian retail, this device truly offers a great value for money proposition for consumers who seek two devices for the price of one.

Forum Organizes City-Based Game Development Competition

To build a robust and sustainable game developers ecosystem in the country,the National Association of Software and Services Companies (NASSCOM) Gaming Forum in collaboration withMindBox, India’s leading Creative Education initiatives by ARK Infosolutions are jointly organizing “GameJam Titans”. The “GameJam Titans” is a game development competition, and will be held across six cities in India (Chennai, Bengaluru, Hyderabad, Mumbai, Pune and Delhi) from 22nd August to 28th September 2014. The winners shortlisted from each of these cities will be given an opportunity to showcase their game on the sidelines of the NASSCOM Games Developer Conference to be held in Pune on 13th to 15th Nov 2014.