Customized Offers From Micromax & Vodafone

Micromax, country’s 2nd largest smartphone manufacturer & World’s 10th largest mobile phone manufacturer, today announced a strategic partnership with Vodafone India, country’s leading telecom operator. Under this new partnership, Micromax and Vodafone India are coming together to reach out to their set of Indian consumers and provide a more fulfilling device connectivity and experience. Along with the Micromax Canvas Knight 3G Smartphone model, Vodafone India will offer free data usage of up to 2GB for customers not active on a data pack. Vodafone’s focus is to increase consumer data adoption and along-with Micromax’s product expertise.

Commenting on the partnership, Shubhodip Pal, CMO, Micromax, said, “At Micromax, we design and develop mobile products which act as solutions to the needs of the fast-evolving consumers, aiming to provide an enriching device experience.  This partnership embodies our endeavor of democratizing technology for the masses, and we are delighted to partner with Vodafone, the pioneer in their domain, as they share the same belief too.”

The offer which is initially available on the Canvas Knight will be extended to a wider portfolio of Micromax devices driving enriched data experience for users thus delivering a seamless experience.

Commenting on the partnership and sharing his delight on the launch of Canvas Knight, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “We are always looking at opportunities to provide maximum value to our customers through unique partnerships and tie-ups. Our initiative with Micromax is yet another step in that direction. We believe that using the Canvas Knight Smartphone on the Vodafone network will provide an enriching experience for our customers.”

Designed for the discerning consumers seeking a combination of innovation, style and effectiveness, the Canvas Knight boasts of a 1.7GHz True Octa-Core processor packed with 2GB RAM, promising exceptionally fast performance and a smooth interface. Exemplifying excellent graphic quality, the smartphone sports a 12.7 cm (5”) FHD IPS display that offers dynamic contrast and color clarity adding more life and vibrancy to the viewing experience. With a 16MP Rear Camera and 8MP front camera, users can capture all their favourite moments in exceptional clarity. Power packed with 2350 mAh battery, and equipped with 32GB of internal storage, users need not worry about storing their favourite music, images, videos etc. Running on Android 4.4.2 KitKat, users get access to unlimited applications which can be downloaded via the pre-loaded Google Play Store.

Micromax’s Canvas Knight is available at all the leading retail outlets in the country priced at a MOP of Rs. 19,999/- and is available in 3 attractive colors – All-Black, White& Gold and Black & Gold. The Vodafone offer is applicable for subscribers who are not active on data pack. Offer will be activated in 48 hours on first Vodafone SIM inserted in Canvas Knight before October 31, 2014.