New Multimedia Messaging With EMS 7.0 Release

Infinite Computer Solutions, a leading IT and mobility solutions provider has added multimedia messaging capabilities to its Enterprise Messaging Service (EMS). This new capability is part of the company's EMS 7.0 release, available now.

Businesses are increasingly embracing mobile technology to cost-effectively and quickly deliver messages to key customers, business partners and employees alike. EMS 7.0 combines a foundation of core SMS and IP-Push messaging capabilities, with end-to-end security, delivery assurance, messaging analytics, and now with multimedia features to further enhance the enterprise customers messaging experiences and increase the effectiveness of enterprise mobile messaging campaigns. These features include photos, videos and scanner-ready mobile coupons that do not require any mobile app installation.

"Mobile messaging has a powerful reach unlike any other form of communication," said Anurag Lal, CEO of Infinite Convergence, a fully owned subsidiary of Infinite in the US. "By combining cost-effective mobile messaging with the rich experience that multimedia delivers, enterprises can now deliver more engaging and effective campaigns at a fraction of the cost of print and mail."

Infinite’s EMS is a flexible cloud-based solution that offers flexible APIs for simple integration with existing service infrastructures. The solution is built upon Infinite’s carrier-grade messaging platform, which today enables more than 130 million subscribers to exchange more than 900 billion mobile messages annually. With EMS, enterprises are able to deliver messages to mobile phone subscribers in more than 180 countries.

Features include global deployment, delivery assurance, end-to-end security, campaign manager, opt-in/opt-out capabilities and messaging analytics for even the most time-sensitive and confidential communications. With scalable customization and systems integration services, Infinite Convergence's experienced end-to-end service team helps enterprises across any industry, such as financial, retail, travel, hospitality and healthcare, leverage the use of value-added mobile messaging.