Airloyal A New Way To Drive Brand Engagement

In an increasingly crowded market with brands jostling for customer attention across various platforms, the challenge of customer retention is an increasingly difficult one, and rightfully so. For example, a Waggener Edstrom Communication report found that Indian consumers who engage with their favourite brands online spend 187 percent more than those that don't. The challenge then, for brands is to constantly seek newer and more cost-effective ways to drive consumer engagement and loyalty.

Which is where Airloyal comes in to address this challenge and help deliver measurable engagement for advertisers through its platform, Ladooo, that uses Mobile Prepaid Airtime as a reward to drive consumer attention, engagement and action. With 95% of Indian consumers (800mn) spending 10 percent of their daily wages on using prepaid mobile connections, Ladooo offers a value proposition for app developers, brands, consumers, and finally, mobile connection providers as well. Through the rewards that it gives users of the platform, the company has set the ball rolling towards its vision of “1-1-1” - own the attention of one billion people, for one minute everyday and give away one billion dollars a year.              

Commenting on the launch of Ladooo, Raja Hussain, Founder and CEO, Airloyal said, “Gone are the days when brands enjoyed a monopoly over the space they operated in. Consumers are definitely the king now, but that’s no reason for brands to not be able to reach out to the people they want to without adveritsing and marketing budgets going through the roof. Airloyal and the solutions we bring out will pan out to be a win-win for, both, the companies as well as individuals that engage with us.”

Prior to Airloyal, Raja was a part of the core founding team at Roamware Inc., a Cupertino based Mobile Carrier Technology company, and held various roles in the company over his 12 year tenure. At Airloyal, he is joined by Nithyanandan Radhakrishnan (Co-Founder & Chief Of Strategy of Airloyal),a former Senior Vice President and Member of Infosys' Executive Council, responsible for all of Infosys Legal and Compliance Affairs, globally, in over 40+ countries, across five international stock exchanges; Pandurang Nayak (Chief of Products at Airloyal), a former business head of BoxTV.com, a Times Internet company that aggregates Hollywood, Bollywood and Regional language content;; and Prasanna Jaganathan (Chief Of Engineering And Co-Founder of Airloyal), who was formerly the Head of Engineering at Funspot, a mobile social entertainment company.

Despite having started only three months ago, Ladooo registers several thousand new users every day, with more than 40% daily retention, and has given away rewards worth 50,000 dollars to its users. Roughly 30 brands engage with the platform; including, Goibibo, TicketGoose, iPlay, Cleartrip, Flipkart, Quikr, The Times Group, Vodafone India and Bharti Airtel, among others.

“We launched seven years ago and serve 3000 destinations across the country by aggregating over 700 bus operators that ply around 10,000 buses through 20,000 routes. We offer the most visual experience for bus ticket booking on the move,” said Arun Athiapan, CEO, TicketGoose. “We engaged with Ladooo to specifically target students in Chennai & Bangalore for our user acquisition campaign and thanks to the platform’s excellent targeting capabilities, our campaign exceeded expectations. We look forward to leveraging the platform further as we build out the user base for our mobile app!”