As part of Philips’ commitment to deliver meaningful innovation in personal health and well-being, Philips India introduced a new category in its Consumer Lifestyle portfolio – Air – with the launch of three variants of Air Purifiers designed to control indoor air quality. These products will help alleviate the impact of poor air quality on diseases such as allergies, skin diseases, Chronic Obstructive Pulmonary Disorders (COPD), Asthma and other respiratory disorders.
At the launch, A. Krishna Kumar, Vice Chairman and Managing Director, Philips India said, “The air we breathe is pivotal to our health and well-being, especially for children and people with respiratory disorders. At Philips, we want to give users the assurance that they are breathing cleaner air at home and in office.”
WHO studies reveal a strong link between poor indoor air quality and Non Communicable diseases which causes upto 63% of global mortality. Small particles enter deep into human lungs and the ultrafine particles can enter the bloodstream sparking a whole range of diseases including asthma, cardiovascular diseases, respiratory diseases (like COPD, Asthma, Bronchitis) and even lung cancer.
According to other international studies, indoor air across the world is between 10-30 times more polluted than outdoor Air, and 80% of the world’s population breathes polluted air that exceeds the WHO prescribed level of Particulate Matter (PM). In India alone, the level of PM in indoor air is approximately three times higher than the WHO standard. In the national Capital of New Delhi, this level is upto ten times higher than the WHO standard.
“We have no control over external air pollution, but we can definitely improve the air we breathe inside our homes and offices. While the air quality continues to deplete, Philips Air Purifiers will hopefully address the issue to some extent,” adds Jayati Singh, Business Head – Air, Philips India.
The Philips Air Purifiers, with a unique VitaShield Technology, purify the air through a 4-stage filtration process removing 99.7% airborne particles. Philips VitaShield IPS also has a number of special new filters designed for specific environments like new homes.These filters are complemented with the Smart Sensor and light indicators that measure and show the air quality in a room. The Healthy Air Protect and Healthy Air Lock warn the user when the filter requires replacement.
VitaShield IPS is certified allergy-friendly by the European Centre for Allergy Research Foundation (ECARF), a foundation committed to improving the quality of life for allergy sufferers by identifying products and services that are allergy friendly.
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