Mahindra Comviva Launches 'La Vida' For Mobile Payment & Digital Music

                                                                                                                                        
Mahindra Comviva, the global leader in providing mobility solutions has announced the launch of La Vida, a unique mobile application that will redefine convenience and entertainment, at MWC 2014. La Vida is a queue buster and entertainment app that will allow over 72,000 MWC attendees to order and pay for food and beverages of their choice, via their mobile phones.

The La Vida app is preloaded with menu and price details of the eateries which Mahindra Comviva has partnered with at the MWC. The customers will receive an alert once their order is ready for collection.

Speaking on the occasion, Zunder Lekshmanan, Chief Technology Officer, Mahindra Comviva said “The consumer needs are constantly evolving and we are proud to provide yet another mobility solution that enrich and add value to their daily lives.“La Vida” stands for “The Life” and therefore the product has been built to add convenience and save time of both consumers as well as merchants.”

As a one stop shop solution, La Vida also offers access to music tracks which consumers can listen and download via the app. At the Mahindra Comviva booth Hall 5, Stand 5G51 visitors can play around with a novel way of discovering content by simply using their phone camera and scanning the posters of singers.

Reflecting the true MWC spirit, La Vida’s “Capture Contest” adds a lighter moment in the hustle-bustle of the event. Users can win some exciting prizes daily by capturing their favorite MWC moment and garnering the most ‘likes’.