Is India among top 2 emerging markets for Yahoo!

Internet search giant Yahoo! on Sunday said India is one of the 'top emerging markets' and it would release a slew of products over next few months for further consolidating its position in the country.

"India is one of the top two countries in the emerging markets segment and holds a lot of promise for us ... Products developed in the Indian lab and centres abroad are part of the pipeline of innovative products that will help us in the Indian market," Yahoo! Head of Audience (Emerging Markets) Gopal Krishna told media.

He, however, declined to comment on the details of the products. "Innovations around mail, instant messenger and front page (landing page) would be prime focus areas. We would also look at news properties like News, Bollywood and Buzz," he said.

Emerging markets contributes up to 65 per cent to the total users for some of the key global Yahoo! properties and is the fastest growing region from business perspective as well, he added.

One of the leading properties/products is Yahoo! Cricket, which attracted 2.4 million unique users per month emerging as the top cricket site in India, according to Comscore April 2009 data.

In February this year, Yahoo! India had entered into a three-year partnership with the International Cricket Council (ICC), becoming the exclusive online partner for all ICC events, including ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup.

It has also partnered with companies like LG, Pepsi, Maruti, Tata Xenon, Honda, ICICI, Citibank and Cisco for advertising on the microsite. Yahoo! India also has a two-year partnership with Reliance, Krishna said.

Yahoo! India is also focusing on building its mobile business in the country. It is working on developing products, apart from the ones available on web to build its presence on mobile websites.

"We are looking at presenting users with a experience that is different from using Internet on PCs. Apart from the usual things, we are looking at developing applications specific to mobile handsets as well," Krishna said, adding that the mobile segment also presents a good opportunity in terms of advertising.

Worldwide spending on mobile advertising is expected to reach USD 19 billion in 2012, while the APAC market is forecast to touch USD 6.9 billion, according to eMarketer (March 2008).

Agencies