Can messaging technology attracts rural mobile users?

India has emerged as the most favorable market for telecom players with the rate of mobile users growing at over 10 million per month. By end of 2008, there were 340 million active mobile users in the country. After focusing the needs of the enterprises, urban users and the youth, the spotlight is now on the rural users with most players looking at avenues to expand in the rural markets. Even though mobile phones have reached the rural areas, simple applications such as messaging is still a foreign mode of communication; the most common reason being unfamiliarity to English.

Realizing the needs of rural people, Noida based Luna Ergonomics, a texting technology company has come up with a software, which will help people send text messages in 11 major Indian languages by using only 'ek angootha' (one thumb). One just needs to upload the company's Panini software in his/her mobile phone and start using the texting facilities. But this technology can only be used only in mobiles that have java applications pre-installed.

The company has made available four versions of the software - Panini Basic, Panini Clever, Panini Premium, and Panini Touch. Specifications have been done according to the usage of every version. Panini Premium would offer a superior version of CleverTexting and different modes of Ergonomic typing on the phone than Panini Basic and Panini Clever. Major Abhijeet Bhattacharjee, Founder, Luna Ergonomics says, "Panini software also offers SMS compression, first of its kind in the world, increasing the payload of an SMS in an Indian language by over 300 percent. Once a message is compressed, it is sent in encrypted form."

"Other than mobile phones, this software can also be used in other devices like remote and set-top-box," he explains.

"To make this facility available to large number of people, we are in talks with phone handset companies to pre-embed the application on the phone. We are also trying to negotiate with well known retails," says, Bhattacharjee. This technology could be very useful for mobile marketing services, he adds. In the beta version of the launch, the company has witnessed over 50,000 downloads from all across India and world.

With an aim of providing better technology to connect all through regional languages in the country, Bhattacharjee, a retired army officer founded Luna Ergonomics in 2008. Prior to founding the company, he had worked in organization like Gurus Media, Monster.com in different posts. Under the umbrella of Luna Ergonomics, five employees currently work on the development of this technology.

The company plans to unveil its latest product in the siliconindia Start-up City event to be held on June 06 in Bangalore.

SiliconIndia