PayMate takes giant stride in retail segment

In what is probably the largest deployment of mobile payments at the retail level, PayMate, one of India's leading mobile commerce companies, will offer comprehensive Point of Sale solutions (E-POS) across MobileStore's 1,300 stores in over 200 cities.

The service will allow MobileStore customers to pay for their purchases, recharge talk-time and even buy or send gift vouchers instantly and securely via the mobile. The MobileStore is a part of the Essar Group.

Ajay Adiseshann, founder & managing director, PayMate, said, "The MobileStore's reach across 200 cities will act as a catalyst to help us popularize mobile payments rapidly and effectively."

With PayMate's mobile payment platform, customers shopping at The MobileStore can link their credit card to their mobile phone and thereafter make payments on their mobile over an instant auto-IVR call-back, without having to share any further details.

Once registered on PayMate, customers can do retail shopping, online purchases, utility bill payments, etc at over 15,000 PayMate accredited merchants via the mobile.

Rajiv Agarwal, CEO & Director, The MobileStore, said, "We are constantly innovating and concentrating efforts to enhance the shopping experience for our customers. With the increasing penetration of cell phones, mobile commerce is set for tremendous growth over the coming years."

Additionally, The MobileStore will also sell GiftMate vouchers (PayMate's pre-paid mobile voucher) and remote mobile top-up via PayMate's consolidated interface. This means PayMate registered users and GiftMate users can top-up their pre-paid mobile anywhere, anytime over an instant auto-IVR call back.

CXOtoday.com