Web 2.0 a hit with handset makers

Cell phone makers are increasingly pre-loading their handsets with social networking applications to woo Internet-savvy consumers.

LG Mobile has tied up with Mobile 2.0 service provider RockeTalk which will upload a social networking application on its phones. Similarly, Samsung Mobile has a tie-up with ShoZu, provider of mobile social media services, which has pre-loaded social networking software on select Samsung phones.

Says Samsung Mobile country head Sanjay Dutt: “Early next year, we plan to launch our own proprietary software for enabling social networking through mobiles. This will be preloaded on most Samsung multimedia phones. The idea is to enable users to stay connected while on the move.”

LG GSM business head Anil Arora: “Social networking is the next thing on mobile phones. In future, we plan to preload more mobile phone models with social networking application without any extra charge.”

The company currently pre-loads the application only on LG KT 610 and KF 750 cell phones.

According to handset marketers, social networking on mobiles is a hightraction feature in the urban market where youths form a big consumer group for handsets. Says Motorola India and South-West Asia senior director (sales) Lloyd Mathias: “Social networking is an important feature, especially in the urban market and can define the purchase decision. Today’s Internet savvy youths seek access to social networking sites on mobile phones.”

Motorola has social networking application pre-loaded on seven of its handset models, including all phones in the Moto Rokr and Moto Ming series.

Some handset makers are eagerly seeking a tie-up in the space. Says Meridian Mobile CEO Rajiv Khanna: “We see potential in this feature and are planning to make even our low-end phones internet-ready. Early next year, we will tie up with a local web 2.0 service provider and upload this feature in our phones at the shop-floor level.”

Service providers are spoilt for choice as manufacturers queue up seeking collaborations for pre-loading phones with social networking applications.

Says RockeTalk marketing director Sameer Agarwal: “Our application makes it easier for mobile users to send voice messages, pictures and videos. Social networking on mobiles is set to grow exponentially as mobile internet penetration increases.”

The US-based service provider claims to be in advanced stages of talks with handset makers--Nokia, Sony Ericsson, Samsung and Spice Mobile--for pre-loading web 2.0 applications.

Almost 10 million new handsets are sold in India every month, making it one of the biggest markets globally. No wonder, handset marketers like LG and Samsung are quick to adopt novel features to fuel sales.

Source: Agencies