India's EDA industry growing at 30pc annually

Globally, India is amongst the fastest growing markets for EDA tools, along with USA and China. With the EDA market growing here at about 30 percent annually, Hewlett Packard, a leading EDA high performance computing platform solutions provider, is targeting the fast growing chip design centers in India.
On this occasion of the HP Intel Asia-Pacific EDA seminar, Brain Lowe, Alliance Marketing Manager of HP (Cupertino) with Faisal M. Paul, Country Manager (India) – HPC & OSLO of HP (India), spoke to Manu Sharma of CIOL Bureau the on various aspects of the EDA industry. Excerpts:

CIOL: What is EDA and what is its importance?
Brian Lowe: Electronic Design Automation (EDA) is the category of tools for designing and producing electronic systems ranging from printed circuit boards (PCBs) to integrated circuits (ICs). This is sometimes referred to as ECAD (electronic computer-aided design) or just CAD.
EDA is specifically for electronics, and concentrates on EDA used for designing integrated circuits. As chips grow larger and become more complex to design EDA becomes much more important at semiconductor companies.

CIOL: What are the trends in EDA?
BL: EDA computing complexity and very complex chip designs put heavy demands on computing resources such as CPU MIPS and memory. In addition, there is a need for reliable, scalable storage because of the huge chip design database.
There is also a need for setting up data centers and global grid that allow designers to tap into compute servers worldwide. This will allow the compute infrastructure to utilized very efficiently. Besides, this allows the designers and the company to scale the compute resources during various phases of a project.
There is also need to optimize data center design such as power, cooling, floor space, etc., and HP's HPC clustering technologies and blades fit the bill.

CIOL: What is HP's role in the EDA industry?
BL: Electronic product development organizations are constantly challenged to deliver advanced technology to market in less time. HP's focuses on inventiveness creates innovative high-performance technical computing solutions that allow design teams to maximize their EDA productivity.
HP has architected their technical computing solutions to make large memory capacity affordable. This allows engineers to synthesize and simulate larger sections of their designs, thereby maximizing designer productivity.

CIOL: Who is HP targeting in India and why?
Faisal M. Paul: HP provides leadership and innovation in high-performance computing (HPC) solutions for customer EDA design environments. For HP, India is among the fastest growing markets with many chip design firms setting up units in India. We are growing here at 30 percent at par with the USA and China.
HP partners with leading EDA software vendors to leverage HP's internal EDA design expertise and provide direction to HP R&D product groups.

CIOL: What does HP feel about the growing chip design industry in India?
FP: Chips have automated our lives with gizmos and designing this has been a good business proposition for Indian technology firms.
Without any hesitation, we can say that we are among the largest system integration vendors for EDA across the globe. We offer a broad range of Linux-based systems – workstations, servers and blades, together with leading edge IT data center solutions for the design environment.

CIOL: What is HP's innovation in EDA?
BL: As one of the world's largest electronic, R&D, design and manufacturing companies, HP has found innovative ways to employ technologies to address the pressures found in EDA design environments.
In fact, HP was one of the first computer vendors to embrace Linux as a practical and cost-effective alternative to proprietary solutions, including support for a myriad of EDA applications, across a wide range of platforms and flexible clustering solutions.

CIOL: Where does HP's C-class blade role come in?
BL: The HP BladeSystem c-Class enclosure is said to feature the world's fastest midplane at 5TBps of aggregate throughput and the first midplane to support 4X DDR InfiniBand, the industry's fastest blade server interconnect, which delivers up to 20GBps bandwidth in each direction especially meant for high performance computing for the chip design companies.

CIOL: Where does HP stand in the blade industry today?
BL: Following the introduction of HP C Class blade for high-performance computing during the third quarter of 2006, HP has outperformed all competitors with 85 percent growth. We are at the No. 1 position according to IDC Server tracker in Q4- 2006 in x86 Blades report, followed by IBM and Dell.

CIOL: How does the chip design automation in India look like?
FP: The Indian product market has already crossed the $1 billion mark. The chip automated our lives with electronic gizmos and has been a good business proposition for Indian technology firms. Now, we are moving towards the next step, designing tools that automate the chip designing process itself.
This growth is likely to accelerate with more players entering the fray in the coming years as electronics consumption goes up significantly.
At present, there are about seven major EDA companies, both multinational and Indian, operating in the country. Cadence, Mentor Graphics, Magma, Synopsys, Circuit Sutra, Sequence Design and SoftJin are all reporting growth. The India Semiconductor Association (ISA) expects more domestic players to start providing EDA tools to chip designers.