Defending Champions Abhishek Pal & Sanjivani Jadhav Lead A Record-Breaking 35,000+ Participants On Race Day, April 26

* Air India Express joins the running movement 

* Indian Hockey star & ASICS athlete Jarmanpreet Singh unveils the Finisher Tee 

Promoted by Procam International, the 18th edition of the TCS World 10K Bengaluru is set to welcome a record 35,000+ participants across on-ground and virtual races on Sunday, April 26, 2026. This marks yet another milestone for a race that has come to embody the city’s spirit, #EndendiguBengaluru.

As the world’s premier 10K, the race continues to set new benchmarks, with Open 10K registrations selling out in a record seven days and other categories oversubscribed, highlighting the rapid rise of distance running as India’s fastest-growing sports.

With a total prize purse of USD 210,000, the World Athletics Gold Label Race will feature a fast elite field, including Uganda’s Harbert Kibet and defending champion Sarah Chelangat, alongside defending champion and event record holder Abhishek Pal of India and Sanjivani Jadhav, set against the picturesque backdrop of Bengaluru. Joining them at the flag-off on Cubbon Road will be World Champion and Olympic medallist Blanka Vlašić as the International Event Ambassador.

Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru, said, “The TCS World 10K Bengaluru is more than a race, it’s a celebration of a city that embraces progress with purpose and shows what’s possible when people come together. Every edition reflects Bengaluru’s collective drive to live healthier, aim higher, and support one another — not just on race day, but well beyond the finish line. At TCS, we’re proud to run alongside this community and champion running as a powerful platform for wellbeing and connection. We look forward to an inspiring day on the streets of Bengaluru and wish every participant a joyful, memorable run.”

Shreepad Shende, Chief Marketing Officer, IDFC FIRST Bank, said, “As the Associate Sponsor of the TCS World 10K Bengaluru, we are proud to mark five years of supporting a platform that inspires thousands to push boundaries and become a stronger version of themselves. At IDFC FIRST Bank, we believe true progress comes from consistently choosing what’s right over what’s easy, not just in finance, but in life a spirit that mirrors every runner’s journey to go the distance.”

Air India Express joins as an Airline Partner

Air India Express has come on board as the Official Airline Partner for all Procam International races, beginning with the TCS World 10K Bengaluru 2026. The partnership focuses on enhancing the complete runner journey—extending beyond race day to seamless travel experiences.

Air India Express and Procam have introduced a unique ‘Runner’s Passport’ experience, turning every race into a journey worth collecting. Through the Runner’s Passport Activation, Air India Express highlights the journeys runners undertake across cities and years. The initiative encourages participants to ‘Run Bengaluru, Fly Xpress’ with flight discounts of up to 20%.

Each participant will receive a specially designed passport at the Expo, which transforms into a personal keepsake across the running season. Upon successful completion of their race, runners will earn an exclusive stamp—distinct for every distance—with the World 10K in Bengaluru featuring a signature colour stamp. Over time, this passport evolves into a cherished memorabilia, capturing milestones, achievements, and the spirit of every finish line—much like a personal running logbook.

On Race Day, at the venue, Air India Express will further support runners through baggage management services, allowing participants to focus entirely on their run without logistical concerns.

Siddhartha Butalia - CMO, Air India Express, said, “At Air India Express, we celebrate journeys that bring people closer to their passions. Our partnership spanning the major marathons in our hubs of Bengaluru, Delhi, Kolkata and Mumbai, reflects that spirit. A marathon is as much about the journey as the finish line, and we are delighted to support runners with seamless connectivity and curated travel benefits, making every journey memorable, on ground and in the air, while encouraging runners to explore more and experience more”.

Indian athletes to vie for glory

The men’s contest will be led by defending champion Abhishek Pal, who will be joined by Kiran Matre, who recently finished second among Indians at the Vedanta Delhi Half Marathon 2025 (1:04:57) and third at the TCS World 10K Bengaluru 2025 (30:01). Also in the line-up is National Marathon Champion Dr. Kartik Karkera, who made a winning debut at the Tata Mumbai Marathon 2026 with a time of 2:19:55.

The Indian elite women's line-up will feature the defending champion, Sanjivani Jadhav, who holds a 10K personal best of 34:02, set at the TCS World 10K Bengaluru 2024, and has enjoyed consistent success across the domestic road racing circuit. She won the Tata Mumbai Marathon 2026 on debut and previously claimed the Tata Steel World 25K Kolkata 2024 title in 1:29:12. She will face strong competition from Lili Das, who boasts a 10K personal best of 34:13 and has been a national champion in the 1500m. Das, winner of the Vedanta Delhi Half Marathon 2024 edition, was the runner-up at the Tata Steel World 25K Kolkata 2024 edition.

Vivek Singh, Joint Managing Director, Procam International, said,

“The TCS World 10K Bengaluru has grown into far more than just a race, it is a true running revolution that champions health, fitness, and social harmony. This year, the Open 10K registrations closed in just six days, truly reflecting the growth of the running revolution. We will see over 9,000 participants travelling from outside Bengaluru, underlining the event’s allure. The kind of energy and socio-economic value the event brings to the city is truly unparalleled.”

TCS World 10K Bengaluru Finisher Tee by ASICS – Sports Goods Partner

Indian hockey star and ASICS athlete Jarmanpreet Singh unveiled the exclusive ASICS Finisher Tee, continuing the brand’s legacy of supporting endurance athletes. ASICS, the Japanese sports performance brand, is a long-standing partner of the event and has consistently elevated the runner experience. As a token of appreciation for their effort and dedication, the top 1500 Open 10K finishers in both the men's and women's categories will be awarded this commemorative tee.

ASICS athlete Jarmanpreet Singh said: “I see a strong connection between hockey and running. It’s all about pacing yourself, staying consistent, and finishing strong. Even though I haven’t run a 10K yet, the core remains the same, preparation, discipline, and mental strength.

In Bengaluru, I’ve seen how excited people are about the TCS World 10K Bengaluru. Even in the society where I live, everyone is preparing and motivating each other. It’s not just about the race, but the sense of community and connection it creates.”

Limited Edition Bottles by Hydration Partner Bisleri

Hydration Partner Bisleri has launched limited-edition bottles featuring India’s finest athletes, including Abhishek Pal, winner of the TCS World 10K Bengaluru 2025 edition and event record holder; Harmanjot Singh, runner-up at the Tata Steel World 25K Kolkata 2025 and Soniya, silver medallist in the 10,000m at the 2025 National Open Athletics Championships. These commemorative bottles honour their remarkable achievements while inspiring runners across the nation.

Bengaluru cheers for the participants

Program Josh will transform Bengaluru into a city-wide cheering arena, with citizens, run clubs, and NGOs lining the route—infusing the race with vibrant local culture and an electrifying experience for participants. The course will come alive with Dollu Kunitha, the powerful traditional drum dance, along with cheering zones inspired by Bengaluru’s iconic KR Flower Market, and community groups dressed in traditional attire adding colour and spirit throughout the route. Moreover, over 570+ supporters from run clubs— including Cisco Runners, JJ’s Running, Running Roadies, Magical Malnad, Running Buddies, Trail Blazers, ODU Run Club, Sunlight Blazers, Run Addicts, Infinity Run Club, and Main Mission—will be out in full force to energise runners every step of the way.

Special Services by BMRCL on Race Day

BMRCL will commence metro services starting from Whitefield (Kadugodi) at 3.30 am, Challaghatta at 3.35 am, Madavara at 3.20 am, Silk Institute at 3.30 am and Bommasandra at 3.00 am. Trains will run every 15 minutes for the first hour. Thereafter, it will run at 30-minute intervals till 7.00 am on race day, and later as per schedule, enabling participants to travel conveniently from different parts of the city to the venue.

Sustainable Footprint

The TCS World 10K Bengaluru is committed to sustainability, focusing on waste reduction, eco-friendly mobility, and resource conservation. As a zero-waste-to-landfill event, it ensures segregation, recycling, composting, and energy recovery, supported by partners like the Greater Bengaluru Authority and Hasiru Dala Innovations. With paperless operations, sustainable hydration, biodiversity efforts, renewable energy exploration, and community engagement, the race continues to lower its carbon footprint and set a benchmark for responsible sporting events.

Get Active Expo

Get Active Expo will take place at St. Joseph’s Indian High School (CBSE), 23, Vittal Mallya Road, Ashok Nagar, Bengaluru (Opposite UB City Mall). The Expo will serve as a hub for runners and fitness enthusiasts alike. It will commence on Thursday, 23 April, and run through Saturday, 25 April 2026. The Expo will be open from 10:00 am to 7:009 pm on Thursday and Friday, and from 10:00 am to 5:00 pm on Saturday.

Registered runners must visit the venue to collect their bibs, participate in exclusive meet-ups, and explore special offers from top sports and lifestyle brands.

Titan Launches Zero Hour, Its Performance Sports Line, With 500M Professional Diver’s Watch

Titan Watches, India’s most iconic watchmaker furthers India’s ascent in the world of fine watchmaking with the launch of its new sub-brand, Zero Hour. Conceived for extreme conditions, the performance sports segment is defined by precision-driven timepieces where durability, reliability and technical integrity are non-negotiable.

A term often associated with the exact moment an operation or mission is set into motion, Zero Hour captures the decisive point between preparation and action, where timing is absolute and permits no margin for error. The philosophy finds expression in the launch of the 500M professional Diver’s Automatic Watch unveiled against the stunning backdrop of the Arabian Sea in Goa. Born at the intersection of precision engineering, enduring performance and the spirit of exploration, the 500M professional Diver’s Automatic Watch defined this new chapter.

The collection features twelve distinct timepieces each crafted to perform across depths ranging from 100M to 500M.

At the pinnacle of the collections’ depth capability lies the Titan 500M Professional Diver’s timepiece. Built as a true tool watch for extreme underwater performance, the 500M Professional Diver’s watch meets ISO 6425, the global standard for professional dive watches while embodying Titan’s growing mastery in mechanical horology. At the core lies Titan’s in-house automatic Calibre 7AC0, beating at 28,800 vibrations per hour (4 Hz). Regulated to an accuracy of –10/+30 seconds per day, the calibre offers a reliable performance even in the most challenging conditions.

Beyond the surface where pressure intensifies and precision is paramount, the Titan 500M Professional Diver finds its form. At 15.5 mm in thickness, the case is constructed from Grade 2 Titanium, built to withstand the rigours of deep diving while retaining a refined equilibrium on the wrist. Every element is calibrated to ensure uncompromised sealing and structural integrity.

A 120-click unidirectional bezel secured by an Aqua Lock mechanism, ensures accurate time tracking even under prolonged underwater pressure. The sapphire crystal insert lends resilience while the dial protected by a sapphire crystal with triple-layer anti-reflective coating, remains clear and composed in shifting light.

In these environments, legibility is crucial. This is achieved through bold hands treated with Super-LumiNova X1 grade lume which come alive with a distinctive blue-green glow, ensuring clarity that persists long after the light begins to fade.

Extending the language of the case, the timepiece is paired with Grade 2 Titanium bracelet defined by links inspired by the Titan logo. An additional FKM strap introduces a more flexible, relaxed expression. Both bracelet and strap are equipped with a quick-release system, enabling effortless interchangeability.

Speaking at the launch, Rahul Shukla, Chief Sales and Marketing Officer, Titan Watches, Titan Company Limited, said, “For over four decades, Titan has shaped Indian watchmaking, through design, craftsmanship and a spirit of innovation. With the introduction of Zero Hour, we take a decisive step into the sports and performance watch segment, expanding the boundaries of what we create and stand for. As Titan’s first 500-meter automatic diver, built to ISO 6425 standards, this made in India for the world timepiece reflects our growing capability in mechanical watchmaking and high precision engineering. It is an important milestone in our ongoing pursuit to position Indian horology among the world’s leading watchmaking traditions”

Titan Watches and Professional Association of Diving Instructors (PADI) have collaborated to bring together the brand’s design and watchmaking innovation with PADI’s global authority in diving, adding authenticity, cultural relevance and aspiration to Titan’s Diver's portfolio. With access to a vast diving ecosystem, expertise, and community, the collaboration unfolds through immersive, experience-led storytelling that captures the spirit of the ocean, adventure, and exploration, resonating with not just divers but anyone inspired by that mindset.

Limited to 500 units each across two variants of the Titan 500M Professional Diver’s timepiece, the collection is envisioned for collectors, connoisseurs and those Ready for the Unknown. The 500M limited edition watches are priced between INR 75,995 – INR 77,995 and the 300M Automatic, 200M and 100M watches are starting from INR 15,795. The collection is available at Titan World stores, large format retail destinations, premium watch retailers, e-commerce platforms and online at www.titan.co.in

GoK Hosts ‘Bridge to Bengaluru 2026’ In New Delhi, Strengthening Global Innovation Partnerships Under GIA 2.0

The Government of Karnataka (GoK) successfully hosted ‘Bridge to Bengaluru 2026 – Dialogue with Diplomats’ in New Delhi today, marking one of India’s most significant state-led diplomatic engagements focused on technology, innovation, and global partnerships.

The high-level dialogue was led by Hon’ble Chief Minister Shri Siddaramaiah, Hon’ble Deputy Chief Minister Shri D. K. Shivakumar, Hon’ble Minister for Large and Medium Industries Shri M. B. Patil, and Hon’ble Minister for Electronics, IT, Biotechnology, and Rural Development & Panchayat Raj Shri Priyank Kharge, along with other senior government officials and global industry leaders.

The event brought together Ambassadors, High Commissioners, and senior diplomatic representatives from over 80 countries, including 40+ Ambassadors and High Commissioners, with over 140 participants comprising diplomatic missions, global institutions, and senior stakeholders from industry and government.

The dialogue also saw participation from leading international trade and investment organisations, further strengthening the platform’s role in enabling government-to-government and business-to-government collaboration.

Diplomatic representatives from key partner countries, including Switzerland, Saudi Arabia, Denmark, Bhutan, France, Egypt, Malaysia, Japan, and Germany, among others, participated in the dialogue. Several ambassadors and representatives highlighted their strong and growing partnerships with Karnataka, noting how the state has enabled deeper engagement with India’s innovation ecosystem through structured platforms like the Global Innovation Alliance (GIA).

Speakers emphasised that Karnataka has evolved from being a technology hub to becoming a global innovation partner, offering a unique combination of policy support, startup ecosystem depth, research collaboration, and market access opportunities.

Karnataka is home to 18,000+ startups and over 570 Global Capability Centres, reinforcing its position as one of the world’s leading innovation and R&D ecosystems.

On Karnataka’s expanding global engagement and partnership vision, the Hon’ble Chief Minister Shri Siddaramaiah remarked:

“Karnataka is ready to partner with the world—not just in technology, but across trade, innovation, and people-to-people collaboration.”

Highlighting Bengaluru’s position as a global innovation hub and preferred destination for talent and investment, Hon’ble Deputy Chief Minister Shri D. K. Shivakumar said: “Bengaluru is not just a city you visit—it is a city you build with. It continues to attract global talent, innovation, and investment because of its openness, ecosystem strength, and quality of life.”

On the future of innovation-led growth and international collaboration, Hon’ble Minister Shri Priyank Kharge stated:

“Karnataka is not looking for passive partnerships—we are looking for co-creators to build long-term, outcome-driven innovation collaborations.”

Strengthening Global Partnerships through GIA 2.0

A key highlight of the dialogue was the evolution of the Global Innovation Alliance (GIA 2.0) — designed to move from engagement to measurable outcomes.

Under GIA 2.0, Karnataka is enabling:

Deepen sector-focused partnerships — enabling startups and companies to access global markets faster, co-develop solutions in priority sectors like AI, deeptech, biotech, and semiconductors

Structured, outcome-driven collaboration frameworks — ensuring partnerships translate into pilots, investments, and long-term institutional linkages rather than one-time engagements

Expanded global market access for startups — reducing entry barriers and accelerating international scale-up through curated bilateral programmes

Stronger research, skilling, and institutional linkages — connecting global universities, innovation agencies, and industry to drive joint R&D, talent exchange, and future workforce readiness

This approach positions Karnataka not just as a participant, but as a system integrator of global innovation ecosystems.

A Year of Deepened Engagement

The dialogue reflected on the outcomes of sustained engagement built over the past year. Through initiatives such as GIA Mixers, Market Access Programmes, and international collaborations, and increased global presence at BTS 2025, Karnataka has strengthened trust-based partnerships with countries across Europe, the Middle East, East Asia, and North America.

These engagements have translated into increased investments, startup exchanges, research partnerships, and high-level bilateral visits, positioning Karnataka as a preferred gateway for global innovation collaboration in India.

Bridge to Bengaluru as a Strategic Platform

‘Bridge to Bengaluru’ has rapidly evolved into a cornerstone platform for innovation diplomacy, enabling direct engagement between Karnataka’s leadership and the global diplomatic community.

This year’s dialogue featured strategic presentations on:

Karnataka’s technology and innovation ecosystem

Investment and policy opportunities

Sectoral collaboration areas across AI, deep tech, biotech, semiconductors, and digital economy

Diplomats actively engaged in discussions, signalling strong interest in co-creation, investment partnerships, and ecosystem integration.

Curtain Raiser to Bengaluru Tech Summit 2026

The dialogue also served as a curtain raiser to the Bengaluru Tech Summit (BTS) 2026, scheduled from November 17–19, 2026 at the Bangalore International Exhibition Centre.

Under the theme ‘AI & Beyond’, BTS 2026 is expected to bring together:

1,800+ exhibitors

25,000+ delegates

1,000+ startups

60,000+ business visitors from 75+ countries

Positioning BTS 2026 as Asia’s largest gathering of AI and deep tech innovators, the summit will serve as a global platform for partnerships, investments, and technology showcase across emerging sectors.

Partner countries have been invited to participate through ministerial delegations, national pavilions, startups, research institutions, and investors, further strengthening Karnataka’s role as a global innovation gateway.

Looking Ahead

With the successful hosting of Bridge to Bengaluru 2026, Karnataka continues to strengthen its position as a trusted global partner for innovation, investment, and collaboration.

The dialogue reinforced a shared commitment between Karnataka and its global partners to move beyond conversations toward co-creation, co-development, and real outcomes.

Global partners, diplomatic missions, and innovation stakeholders are invited to participate in Bengaluru Tech Summit 2026 and engage with Karnataka’s ecosystem through the Global Innovation Alliance platform.

In Her Footsteps: Spotlight On The Great Women In The Himalayas

* Global cultural initiative honours Alexandra David-Neel while re-framing history through voices of women across the Himalayan region

The Embassy of France in India and the French Institute in India, in collaboration with the Namgyal Institute of Tibetology, Gangtok, organised a landmark cultural initiative presenting an exhibition titled “Alexandra David-Neel in Sikkim: A Journey into Buddhism (1912–1916)”, alongside an international symposium in honour of Alexandra David-Neel, “In Her Footsteps: Great Women in the Himalayas.”

Bringing together scholars, institutions, and international partners, this ambitious project curated by anthropologist Dr Anna Balikci invited audiences to rediscover the legacy of Franco-Belgian explorer Alexandra David-Neel, while shining new light on the often-overlooked trajectories of remarkable women across the Himalayan region.

Across the Himalayas, extraordinary women have made lasting contributions to culture, education, religion, and social transformation—yet many of these narratives remain underrepresented. This initiative sought to foreground these voices, situating Alexandra David-Neel’s journey within a broader continuum of women who shaped the region as explorers, thinkers, spiritual practitioners, and cultural transmitters.

The exhibition opened at the Namgyal Institute of Tibetology in the presence of distinguished guests, including H.E. Mr Om Prakash Mathur, Hon’ble Governor of Sikkim; H.E. Dr Thierry Mathou, Ambassador of France to India; H.E. Mr Didier Vanderhasselt, Ambassador of Belgium to India and H.E. Ms Maya Tissafi, Ambassador of Switzerland to India, whose respective embassies supported this project, likewise graced the opening with their presence.

A rich, immersive project, the exhibition wove together archival materials from the Maison Alexandra David-Neel museum in Digne-les-Bains, visual narratives, and historical research to retrace David-Neel’s transformative years in Sikkim—years that played a defining role in shaping her engagement with Buddhist philosophy and Himalayan cultures.

The international symposium brought together leading researchers from Europe and South Asia to explore the lives and legacies of Himalayan women who had distinguished themselves as figures of transmission, resistance, and innovation across cultural, spiritual, and social spheres.

During his address, Ambassador Thierry Mathou highlighted: “Alexandra David-Neel’s influence on young women in France has been significant. Her legacy could be understood in several ways: as a symbol of intellectual independence, a model for female explorers, and an early bridge between Europe and Asian spiritual traditions. (…) Her years in Sikkim created enduring intellectual and cultural ties between our two regions stretching back to over a century, and through her writings she brought the spiritual and cultural richness of the Himalayas to Europe. This initiative honoured not only Alexandra David-Neel, but all the women whose contributions continue to inspire us.”

Note to editors:

A key partner in this endeavour, the Namgyal Institute of Tibetology was one of the world’s leading centres for Tibetan and Himalayan studies. Hosting this initiative in memory of Alexandra David-Neel, the Institute reaffirmed its role as a seat of knowledge and a major centre for dialogue and research.

Exhibition and symposium curator, Dr Anna Balikci, was an anthropologist and Sikkim specialist affiliated to the Institute. Drawing on her deep knowledge of Himalayan cultures and visual archives, she shaped the exhibition narrative in a way that was both rigorous and accessible. The composition of these previously unseen archival materials offered a renewed perspective on David-Neel’s journey and her lasting ties with Sikkim.

Beyond the singular figure of Alexandra David-Neel, the initiative opened up a broader conversation—reframing history through the voices and stories of both local and international women who had shaped the Himalayan world in subtle, yet powerful ways.

From royal patronage to artistic creation, from spiritual transmission to contemporary social change, these narratives invited audiences to rethink history through a more inclusive and dynamic lens.

Coke Studio Bharat's ‘Bulleya Ve’ Brings Bulleh Shah's Legacy To A New Generation

* Madhur Sharma, Ashok Maskeen, and Swarit Shukl Channel the Soul of Sufi Devotion in Coke Studio Bharat’s Bulleya Ve

After striking a chord with its Season 4 opener Ae Ajnabee, Coke Studio Bharat returns with its second release, Bulleya Ve, a track that leans into one of the most profound human truths: sometimes, the hardest journey is the one back from your own ego.

Inspired by the timeless story of Sufi poet Bulleh Shah and his murshid, Shah Inayat, Bulleya Ve explores a journey shaped by ego, distance, and the kind of love that humbles you. Deeply devoted to his teacher, Bulleh Shah’s moment of arrogance creates a crack in their bond, leading to a silence that becomes its own punishment. What follows is a quiet, lingering longing, one that forces Bulleh to confront himself. In the end, Bulleh returns not with pride, but as a seeker, surrendering completely. The song captures this arc, from arrogance to surrender, and from separation to union, with a vulnerability that feels deeply personal and real.

Introducing Ashok Maskeen, a mill worker from Jalandhar, whose raw, unpolished voice brings a lived-in honesty to Bulleya Ve, grounding the track in real emotion. Joining him are Madhur Sharma and Swarit Shukl, two artists from distinct musical worlds. Madhur brings a quiet emotional depth, holding the tension of longing with restraint, while Swarit shapes a minimal soundscape that allows the story to take centre stage. In essence, Bulleya Ve is about losing yourself, not in defeat, but in humility, because sometimes, that’s where love and faith truly begin.

Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asia, said, “Music in India has always carried stories of self-discovery. With Bulleya Ve, Coke Studio Bharat brings alive a journey, where the battle is not with the world, but within. Inspired by Bulleh Shah’s timeless poetry, the track explores how distance, silence and humility shape the path back to connection. Ashok Maskeen’s powerful voice, Madhur Sharma’s emotional restraint and Swarit Shukl’s minimal, immersive production come together to create something intimate. This is a story that has lived for generations, now finding a new voice with today’s music fans.”

Navneet Sodhi, Head of Growth and Strategy, Universal Music Group for Brands, India shared, “At Universal Music India, championing authentic, diverse voices is core to what we do. Bulleya Ve brings together raw, emerging talent with a timeless Sufi narrative in a way that feels intimate yet current. As we deepen our connect with younger listeners, we remain committed to those who built this journey, carrying forward the cultural quotient of Coke Studio Bharat for a new generation. Our association continues to reshape how Indian music is discovered and experienced today.”

Madhur Sharma said, “There’s a certain honesty in Bulleya Ve that really stayed with me. It’s not loud, it just sits with you. We tried to keep it that way, letting the emotion come through without trying to dress it up too much. Coke Studio Bharat gave us the freedom to hold on to that simplicity and stay true to the feeling of the song.”

Ashok Maskeen said, "This song has a very specific emotional space, and I spent time understanding how to bring that out through my voice. The idea was to keep it real, but also do justice to what the song carries. Being part of Coke Studio Bharat and putting my voice into something like this feels like a big moment.”

Swarit Shukl said, "The idea was to keep the production simple and let the emotion come through clearly. When the story is this strong, you don’t need to overdo anything. Coke Studio Bharat trusted that approach, and that made all the difference."

With Bulleya Ve, Coke Studio Bharat Season 4 continues to demonstrate that India’s musical breadth cannot be contained in a single sound or story, bringing together influences from the streets of Jalandhar to the poetry of Kasur. Building on the strong foundation set by Ae Ajnabee, featuring Aditya Rikhari, Kutle Khan and Ravator, which is climbing the Spotify charts and has drawn widespread listener appreciation, the season is shaping up to travel as far in sound as it does in story, spotlighting voices that are both rooted and refreshingly new.

About The Coca‑Cola Company

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of over six million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Erling Haaland And Vinicius Júnior Front New Marriott Bonvoy And Visa ‘For Fans, Everywhere’ Campaign Ahead Of FIFA World Cup 2026™

* Courtesy of Visa, a Worldwide FIFA World Cup 26 TM Partner, Marriott Bonvoy to unveil exclusive ticket access via biggest-ever Moments drop

As the FIFA World CupTM returns to North America for the first time in more than three decades, Marriott Bonvoy, Marriott International’s award‑winning travel platform, and Visa, a global leader in digital payments, today announced their joint global campaign: For Fans, Everywhere. Anchored by two iconic football stars known for their strong connection to fans, the campaign pays tribute to the passion of those who cross borders, never miss a kickoff, and live and breathe the beautiful game. Throughout the tournament, For Fans, Everywhere will unlock unparalleled match access and once‑in‑a‑lifetime experiences for Marriott Bonvoy members who are also Visa cardholders, bringing them closer than ever to the world’s most celebrated sporting event.

The For Fans, Everywhere campaign will be brought to life through two global football icons: Erling Haaland and Vinicius Júnior. Both stars will appear across a rich slate of content alongside Marriott Bonvoy and Visa, including dynamic ‘Sleepover Suite’ social videos, and a cinematic brand film set to engage fans worldwide as the tournament kicks off in June.

Beginning April 14, Marriott Bonvoy will unveil tickets for every FIFA World Cup 2026TM match as well as select curated experiences via the Marriott Bonvoy Moments platform, courtesy of Visa. The largest Moments release ever for a single event puts more than 600 offerings at members’ fingertips, including fixed‑price experiences, auctions, and nearly 100 1‑Point Drops. 1‑Point Drops will roll out every Friday, culminating in early May with an entire week of daily drops – unlocking first‑come, first‑served access to the biggest moments of the FIFA World Cup 2026TM, including the Final match, delivering unforgettable fan experiences on a global scale.

Marriott Bonvoy members who are Visa cardholders in select countries can also enter here for a chance to experience an extraordinary, money-can't-buy ‘Sleepover Suite’ experience: an overnight stay inside New York New Jersey Stadium the night before the FIFA World Cup 2026 TM Final, thanks to Visa. Marriott Bonvoy and Visa will reimagine a luxury suite inside the stadium as a one-night-only hotel accommodation, with one duo staying just steps away from the historic pitch. With sweeping views of the field just below, this rare and extraordinary experience will immerse the winners in the energy, anticipation, and spectacle of the tournament’s pinnacle moment. NO PURCHASE NECESSARY. See link to Official Rules below.*

“Our campaign taps into a core truth about World Cup fans: travel is more than a journey - it’s a way to get closer to the people, passions, and places they love. We’re creating a space where fans can celebrate their fandom, connect with community, and share their culture across generations,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. “World Cup travel is different from any other kind of travel. Fans don’t just explore the world; they bring their world with them, supporting their teams and sharing their culture globally. As a lifelong travel partner, we’re proud to support fans at every stage of that journey - from first matches to traditions passed down through generations.”

“FIFA World Cup 2026 will lead the way in groundbreaking fan experiences,” said FIFA Secretary General Mattias Grafström. “As Canada, Mexico and the United States prepare to welcome millions of fans for football’s ultimate spectacle, we are thrilled that Marriott Bonvoy and Visa will work closely to unlock exciting, once-in-a-lifetime opportunities for supporters globally from the opening match in Mexico City through to the highly anticipated Final in New York New Jersey.”

“The FIFA World Cup is defined by moments fans carry with them for a lifetime—and the journey to the tournament is a key part of that magic,” said Kyndra Russell, North America Chief Marketing Officer, Visa. "Together, Marriott Bonvoy and Visa are helping unlock once-in-a-lifetime opportunities that bring members closer to the tournament, turning travel and access into experiences as unforgettable as the action on the pitch."

As sports tourism continues to surge, now accounting for approximately 10% of global tourism spending and projected to reach $1.3 trillion by 2032*, Marriott Bonvoy is uniquely positioned to meet growing demand for experience-driven travel. With nearly 75% of Americans expressing interest in soccer* and international travel tied to sporting events on the rise, the FIFA World Cup 2026TM is set to be a defining cultural and travel moment. Thanks to Visa, Marriott Bonvoy is redefining access, connecting members and cardholders to exclusive opportunities to experience the FIFA World Cup TM like never before.

*NO PURCHASE NECESSARY. Visa FIFA World Cup 2026™ Sleepover Suite Sweepstakes for Marriott Bonvoy is open only to legal residents of the 50 U.S. & DC & Puerto Rico, Canada, Austria, France, Germany, Netherlands, Spain, Switzerland, United Kingdom, South Africa, India, Japan, South Korea, Argentina (excluding Mendoza, Neuquén, Salta, Rio Negro, & Tierra del Fuego), & Brazil (the “Eligibility Area”) who are Marriott Bonvoy members at least 18 years of age & the age of majority as of date of entry. Void outside the Eligibility Area & where prohibited. Begins 10:00 a.m. GMT on April 15, 2026 & Ends 11:59 p.m. GMT June 16, 2026. Fans can enter here. See Official Rules for details.

To learn more about Marriott Bonvoy Moments, visit moments.marriottbonvoy.com.

ABOUT MARRIOTT BONVOY

Marriott Bonvoy, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.

Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences, and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.

ABOUT VISA

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

ABOUT FIFA

FIFA exists to govern football and to develop the game around the world. Since 2016, the organisation has been fast evolving into a body that can more effectively serve the game for the benefit of the entire world. As a not-for-profit organisation, FIFA – which organises the FIFA World Cup™, FIFA Women’s World Cup™, and FIFA Club World Cup™, among many other international competitions – reinvests its revenues into a wide range of football development programmes, providing funds, infrastructure, and know-how to its member associations. FIFA’s Strategic Objectives for the Global Game: 2023-2027 can be explored here. 

Malabar Gold & Diamonds Unveils ‘Aanika’, A Divine Diamond Collection Launched By Kareena Kapoor Khan

Malabar Gold & Diamonds, one of the world’s leading jewellery retailers and a brand synonymous with responsibility and trust, unveils Aanika, an exquisite collection of natural diamond jewellery inspired by sacred traditions and divine artistry. Launched around the auspicious occasion of Akshaya Tritiya by cine actress Kareena Kapoor Khan, the collection brings together cultural richness and contemporary elegance in a truly meaningful way.

Rooted in the spirit of devotion and prosperity that defines Akshaya Tritiya, Aanika reinterprets heritage for the modern woman. Across generations, gold and natural diamonds have symbolised purity, permanence, and prosperity. Honouring this legacy, the collection celebrates the rarity and authenticity of natural diamonds formed over billions of years making each piece not just jewellery, but a timeless embodiment of nature’s finest artistry.

Aanika draws inspiration from temple architecture, sacred geometry, and intricate carvings, bringing to life Divine Stories, Crafted in Natural Diamonds is the very essence of the collection. Age-old motifs are transformed into refined, contemporary designs, where arches, spires, and ornamental patterns are reimagined into fluid silhouettes. Each creation is illuminated by ethically sourced natural diamonds, reflecting individuality, brilliance, and enduring value.

From statement necklaces echoing temple silhouettes to intricately detailed earrings inspired by ancient artistry, every creation showcases exceptional craftsmanship. Heritage kadas and rhythmic bangles extend the narrative, offering versatile designs that transition seamlessly from festive occasions to modern-day elegance all anchored in the timeless allure of natural diamonds.

Speaking on the launch, Mr. M. P. Ahammed, Chairman, Malabar Group, said, “Aanika reflects our commitment to preserving heritage while evolving with the aspirations of today’s consumers. With a strong focus on natural diamonds, the collection embodies rarity, authenticity, and craftsmanship, creating jewellery that resonates deeply with both tradition and contemporary sensibilities.”

Available across Malabar Gold & Diamonds showrooms, Aanika offers a thoughtfully curated selection of natural diamond jewellery. Each piece features internationally certified diamonds with transparent detailing, supported by the brand’s signature assurances including lifetime maintenance, guaranteed buyback, and 100% exchange value on gold jewellery.

Reinforcing its commitment to responsible business, Malabar Gold & Diamonds dedicates 5% of profits to ESG initiatives spanning education, healthcare, women’s empowerment, environmental sustainability, and community welfare.

With Aanika, Malabar Gold & Diamonds presents a refined expression of heritage where every creation, crafted in natural diamonds, becomes a timeless symbol of faith, beauty, and enduring value.  

NRAI Bengaluru Meet Brings Industry Together To Tackle LPG Challenges And Advance Alternate Fuel Solutions

* Leading restaurant owners and key stakeholders collaborate to address supply concerns and evaluate practical fuel alternatives for the F&B sector

The National Restaurant Association of India (NRAI) Bengaluru Chapter convened leading restaurant owners, along with public sector representatives and solution providers, at Skydeck by Sherlocks to address ongoing LPG-related challenges and explore practical alternate fuel solutions for the food and beverage sector.

The meeting focused on supply-side constraints, rising operational pressures, and the need for restaurants to reduce dependence on a single fuel source to ensure business continuity.

Opening the session, Mr. Dheeraj Kumar, Director at Knowhere Bar and Kitchen, set the context for a solutions-driven discussion. This was followed by an industry address by Mr. Ananth Narayan, Head – NRAI Bengaluru Chapter, who provided members with an update on the LPG situation and outlined NRAI Bengaluru’s ongoing efforts to support its members.

Adding his perspective, Mr. Ananth Narayan, Bangalore Chapter head, said,“The LPG situation has been a real challenge for our members, impacting both costs and day-to-day operations. It is important for restaurants to actively explore practical alternatives, whether it is PNG, biogas, or other solutions. As NRAI, our role is to bring the ecosystem together and ensure our members have access to the right information and partners.”

A dedicated session led by Mr. Sanjay Kumar Singh, Cheif General Manager GAIL, focused on PNG and piped gas solutions, covering adoption pathways, infrastructure readiness, and key considerations for restaurant operators.

A key highlight of the evening was the Alternate Fuels & Cooking Solutions showcase, which provided attendees with hands-on exposure to emerging solutions aimed at reducing dependence on conventional fuels. The showcase featured Mr. Rishikesh from Carbonlites, presenting biogas as a sustainable alternative; Mr. Sanjay Kumar Singh from GAIL, demonstrating PNG solutions for commercial kitchens; Mr. Ganesh from Greenway Appliances, showcasing firewood and coal-based stove solutions; Mr. Ambuj Awasthi, MD of Golden Coal Company, highlighting efficient coal applications; and Mr. Zac from Just BLR Matrix, presenting AI-driven automation enabling LPG-free restaurant and central kitchen operations.

The discussions and showcase collectively highlighted a growing industry interest in exploring diversified fuel strategies, with PNG, biogas, and electric solutions emerging as key areas of consideration.

Additionally, George and Mini extended an invitation to members for the upcoming FFCC Event scheduled for May 12, 2026.

The evening concluded with the F&B Warrior Awards, recognising outstanding contributors to Bengaluru’s food and beverage industry.

The meeting reinforced the importance of collaborative industry action and highlighted the need to accelerate access to viable fuel alternatives as restaurants navigate ongoing supply and cost challenges.

This initiative reflects the NRAI Bengaluru Chapter’s continued commitment to supporting the industry through collaboration and knowledge sharing.

About NRAI:

National Restaurant Association of India is the voice of the Indian Restaurant Industry. Founded in 1982, by L.C. Nirula of Nirula’s, Madan Lamba of Volga, O.P. Bahl of Khyber Restaurant, R.D. Gora of Gazebo, A.S. Kamat of Kamat Restaurants & other leading restaurateurs, it represents the interests of 500000+ Restaurants, an industry valued at INR 5.69 lakh crores. Being the leading association of the Indian Restaurant Industry, NRAI aspires to promote and strengthen the Indian Food Service Sector. The Association in its 42nd year has a pan India presence and is governed by a committee of members and led by a President and Office Bearers. The committee consists of over 30 Restaurant CEOs / Owners representing various national and international brands from the F&B sector. The association works closely with a network of State and City Chapters across the country.

Website:

https://nrai.org/

Jos Alukkas Announces "Special Offers For Akshaya Tritiya Celebrations From April 19- 20, 2026

Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India has announced an array of special offers as part of Akshaya Tritiya celebrations which falls on 19th & 20th April 2026.

Booking offers are currently available at Jos Alukkas allowing customers to pay just 10% and benefit from gold rate protection. Providing customers an enhanced and rewarding shopping experience with a wide selection of gold, platinum, and diamond jewellery.

Customers can avail flat 50% discount on making charges for selected gold, diamond, and platinum jewellery. In addition, an exclusive offer of flat 30% discount on diamond value is available on all collections.

Customers can also receive a free gold coin with every purchase of 10 grams of gold jewellery, as well as a free gold coin per carat on diamond purchases. Additionally, there is a 0% loss on exchange of old 22kt gold.

Commenting on the campaign, Mr. Paul Alukkas, Managing Director, Jos Alukkas, said, “Akshaya Tritiya is a significant and celebratory occasion for us at Jos Alukkas, just as it is for our customers. This year, we are presenting an exquisite and diverse range of jewellery across categories, offering something for every preference. We are also witnessing a growing demand for lightweight, contemporary designs. Our specially curated festive offers reflect our commitment to blending tradition with evolving consumer preferences, making this occasion truly memorable."

As part of the festive promotion, customers purchasing gold jewellery can receive a cashback of ₹100 per gram from stores. This cashback can be redeemed between 19th April and 3rd May and is not applicable on gold coins, gold bars, or silver purchases.

V-Guard Unveils India’s First Multi-Ion Inverter: A Truly Future-Ready Power Solution

V-Guard Industries Ltd., one of India’s leading consumer electronics and electrical brands, announced the launch of India’s First Multi-Ion Inverter— a breakthrough in inverter technology designed for universal battery compatibility.

This innovation addresses a fundamental consumer challenge in the home power backup: as battery technologies evolve, consumers have been forced to replace their inverter every time they upgrade their battery. Designed to bridge this growing compatibility gap, the Multi-Ion Inverter adapts seamlessly to changing battery chemistries — ensuring it stays relevant even as household batteries change.

The energy landscape is rapidly transitioning from conventional Lead-Acid batteries to more advanced Lithium-Ion alternatives that offer faster charging, longer life, and improved safety. However, this shift has come with a trade-off—traditional inverters are built for a single battery type, making system upgrades costly and inconvenient.

The V-Guard Multi-Ion Solution eliminates this problem entirely by offering a single inverter that is compatible with multiple battery types. It works seamlessly with Lead-Acid batteries as well as advanced Lithium-Ion options and its design even anticipates V-Guard's own next-generation Multi-Ion battery chemistry, currently in development.

This positions Multi Ion Inverters as a future-ready platform that seamlessly bridges current needs with evolving energy advancements.

Key Features of the V-Guard Multi-Ion Inverter

Universal Compatibility: Works with all major battery types

Smart Adaptation: Automatically detects the connected battery chemistry and optimizes its internal performance parameters accordingly for maximum efficiency.

Investment Protection: Allows consumers to upgrade to superior battery technologies without the cost or hassle of replacing the inverter unit itself

"With the Multi-Ion Inverter, we wanted to solve a real consumer frustration — being forced to replace a perfectly functional inverter simply because battery technology had moved on," said Mithun K Chittilappilly, Managing Director, V-Guard Industries Ltd. "With most inverters outlasting multiple battery cycles, consumers deserve the freedom to upgrade their battery without the burden of replacing their inverter. That is exactly what Multi-Ion inverter delivers."

As India moves toward smarter and more energy-efficient homes, the Multi-Ion Inverter offers a future-proof investment with lower total cost of ownership, greater flexibility, and sustained performance over time.

With this launch, V-Guard reinforces its commitment to innovation-led growth—developing solutions that not only meet current needs but anticipate future shifts in technology and consumer expectations.

The V-Guard Multi-Ion Inverter is now available across authorized V-Guard dealers and retail networks.

NMIMS Collaborates With Salesforce To Transform Student Admissions And Engagement

Salesforce, the world’s #1 AI CRM*, announced a collaboration with SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), one of India’s most respected and longstanding institutions of higher education, to digitally transform how it engages with prospective students and manages admissions at scale.

NMIMS is building a unified, AI-powered platform to eliminate data silos, streamline admissions workflows, and deliver personalised student experiences as it expands its multi-campus and digital footprint. By bringing together previously fragmented systems, the university aims to improve operational efficiency, gain real-time visibility into admissions performance, and set the foundation for a scalable, student-centric ecosystem.

Building a Connected Digital Foundation

NMIMS has deployed Agentforce Education and Agentforce Marketing solutions, integrated with MuleSoft, to transform its lead-to-admission process. The platform enables end-to-end lead management through automated capture, nurturing, and tracking of prospective students across digital channels, along with AI-driven personalised engagement tailored to individual interests and behaviours. It also streamlines admissions through unified application processing, document management, and onboarding workflows, while ensuring real-time data integration across systems for improved decision-making and operational visibility. Together, this creates a more efficient, data-driven admissions engine that enhances conversion, improves responsiveness, and delivers a more integrated and personalised experience for prospective students at scale.

In phase one, NMIMS has completed the NMAT-based (NMIMS Management Aptitude Test) admissions workflow, establishing a strong digital foundation for future expansion.

Shri Amrishbhai Patel, Chancellor, SVKM's NMIMS Deemed-to-be University, said, “As NMIMS strengthens its presence across campuses, it is essential that we build systems that reflect our long-term vision for excellence. Our collaboration with Salesforce marks a pivotal step in creating a unified, intelligent foundation that enhances transparency, personalisation, and operational strength across the admissions and marketing ecosystem. This transformation goes beyond technology; it represents our commitment to shaping a student-centric future where every interaction is seamless, responsive, and guided by data-driven insight. By investing in this integrated digital architecture, NMIMS is positioning itself to meet the evolving expectations of learners and to lead the way in redefining higher education in India.”

Arundhati Bhattacharya, President and CEO at Salesforce - South Asia, said, "India's leading universities are reimagining engagement in the digital era—moving beyond isolated systems to build intelligent, connected platforms that put students at the centre. NMIMS exemplifies this transformation. By unifying data, automating workflows, and harnessing AI to personalise at scale, they're setting a new standard for student experience. We're proud to support NMIMS as they build a platform that will drive growth, innovation, and educational excellence for years to come."

About NMIMS

Established in 1981 by Shri Vile Parle Kelavani Mandal (SVKM) to meet India’s growing demand for management education, NMIMS (Narsee Monjee Institute of Management Studies) is a globally reputed deemed-to-be university known for its strong industry connections and academic excellence. With eight campuses and 17 specialised schools, NMIMS offers a wide range of programmes to over 26,000 full-time students. The university has more than 850 full-time faculty members, including ten who have received prestigious post-doctoral fellowships such as the Fulbright and Humboldt Scholarships. Recognised for its consistent academic quality and research-driven approach to holistic education, NMIMS holds the A++ grade from the National Assessment and Accreditation Council (NAAC), with a CGPA of 3.67 in its fourth accreditation cycle. This prestigious accreditation highlights NMIMS’ dedication to academic excellence, institutional rigour, and comprehensive student development.

About Salesforce

Salesforce helps organisations of any size become agentic enterprises—integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation.

Visit https://www.salesforce.com/in/ for more information.

Indriya, Aditya Birla Jewellery Announces A Long-Term Partnership With Krithi Shetty, Starting With Its Akshaya Tritiya Campaign

* Launched this Akshaya Tritiya, Indriya announces its collaboration with Krithi Shetty

Indriya, Aditya Birla Jewellery, has brought acclaimed actor Krithi Shetty on board for a long-term collaboration, starting with its Akshaya Tritiya 2026 campaign as part of a strategic effort to strengthen its presence and resonance with its consumers. Known for her contemporary appeal rooted in cultural authenticity, Krithi Shetty resonates strongly with the modern Indriya woman- confident, expressive, and deeply connected to tradition, making her a natural choice for the brand. Rooted in the spirit of Akshaya Tritiya, a festival symbolising abundance, new beginnings, and prosperity, the campaign marks a meaningful moment for Indriya to begin this association. It brings alive the brand’s belief in jewellery buying as an emotional experience rather than just a purchase. The campaign celebrates continuity, tradition, and a woman’s enduring relationship with her jewellery, while inviting consumers to step into Indriya stores this festive season and embrace moments of personal meaning and connection.

Link to the campaign film : https://youtu.be/c-quST9Q8Oc?si=AleA3h_tzJ8YXY01

The campaign, set against a festive backdrop, captures Krithi in intimate moments of adornment as she discovers and styles intricately crafted Indriya jewellery inspired by the architectural grandeur of temples- layered harams, statement jhumkas, and ornate bangles. The story remains deeply personal to Krithi as she reminisces about her childhood and her love for temple jewellery. Through these moments, the narrative also reflects Indriya’s belief that jewellery is more than adornment, bringing to life the brand’s central thought that a woman’s relationship with her jewellery is deeply intimate rooted in continuity, and guided by an endless love where there is always room for more.

Commenting on the campaign, Sandeep Kohli, CEO, Indriya, said, “At Indriya, we see jewellery as an expression of emotion, aspiration, and endless love. Akshaya Tritiya, is deeply rooted in tradition and cultural significance. Through this campaign and our collaboration with Krithi Shetty, we wanted to celebrate that richness while encouraging consumers to embrace the occasion more fully making it a moment of true indulgence and meaningful expression.”

Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, added, “With our Akshaya Tritiya campaign, we wanted to tell a story that feels culturally authentic and emotionally relevant to the audiences. The campaign is brought to life through an intimate narrative that focuses on how a woman experiences jewellery in her own moment. By partnering with Krithi Shetty, we’ve been able to strengthen that connect and make the narrative feel more rooted, relatable, and emotionally resonant.”

Krithi Shetty, opined, “My collaboration with Indriya is not just an endorsement but an extension of my personal relationship with jewellery. On the auspicious occasion of Akshaya Tritiya, I am elated to portray my own childhood story which is intertwined with my love for jewellery. Indriya, Aditya Birla Jewellery is a brand that I reckon with and I look forward to a long and prosperous association”

The campaign is being amplified through 360-degree media, creating a strong and cohesive festive presence across India.

With this campaign, Indriya continues to strengthen its position as a modern jewellery destination—one that brings together heritage, craftsmanship, and contemporary aspiration for the evolving Indian consumer.

ABD Maestro Wins ‘Distiller Of The Year’ At The 15th Icons Of Whisky India Awards 2026

* The accolade marks ABD Maestro’s first anniversary; having established a portfolio of ten brands spanning distinct category and expressions.

* ARTHAUS Blended Malt Scotch wins ‘Campaign Innovator of the Year’

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), has been named ‘Distiller of the Year’ at the Icons of Whisky India Awards 2026. The recognition arrives as the company marks its first anniversary, having established a portfolio of ten brands across distinct categories and expressions. Reflecting both the aspiration behind the venture and the growing appetite among Indian consumers for premium, globally benchmarked spirits.

The 15th edition of the Icons of Whisky Awards, held in Gurugram, celebrated excellence across the Indian whisky industry. Widely regarded as one of the most respected global accolades for innovation, craftsmanship, and leadership in alcobev production, the awards serve as an international benchmark for quality and vision. Each regional edition draws competition from across the world, making every win a truly global statement. For ABD Maestro, this is a landmark victory, standing as the only Indian company to receive this honour alongside 6 other international players on a global stage hosted on home soil. The ‘Distiller of the Year’ title is both a powerful affirmation of the work undertaken in its founding year and a testament to India’s growing stature on the global whisky map.

Adding to the honours, ARTHAUS Blended Malt Scotch Whisky was recognised as “Campaign Innovator of the Year”, an acknowledgement of the brand’s approach to engaging India’s premium Scotch consumer and its positioning within one of the category’s most competitive segments.

Speaking on the recognition, Bikram Basu, Managing Director, ABD Maestro, said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. ABD Maestro, just 1 year old, being named ‘Distiller of the Year’ at Icons of Whisky and the only Indian company to be honoured in this category alongside international players is a defining milestone. It reflects the strength of our portfolio, commitment to craftsmanship, innovation, and quality that has underpinned our thinking”.

The wins at the Icons of Whisky India Awards 2026 marks an important step for ABD Maestro’s, affirming its role in shaping India’s super-premium and luxury spirit’s landscape. With a sharp focus on innovation, global-quality benchmarks, and curated brand experiences, ABD Maestro continues to strengthen its position as a key player driving India’s emergence on the global whisky map.  

Playland Begins From 4th April: Play. Laugh. Repeat. The Only Place Kids Want To Be This Summer, At Bhartiya Mall Of Bengaluru

This summer, Bhartiya Mall of Bengaluru transforms into a vibrant playground with the launch of Playland, starting 4th April 2026, bringing together creativity, play, and fun under one roof.

Playland offers a rich mix of activities that seamlessly blend entertainment with learning. Children can explore engaging toy exhibitions, interactive play zones, and hands-on workshops designed to spark creativity and imagination. The exciting line-up also includes meet-and-greet sessions with popular cartoon characters and all-day activities that ensure non-stop fun for children and families.

Families can complement the playful experience with a curated shopping journey, featuring leading kids’ brands such as Ameoba, Aretto, Biglilpeople, Crossword, Funtime, LuvLap, Miniso, and Tynimo. This makes Playland not just an entertainment destination, but a complete summer outing for the entire family.

Whether seeking an engaging day out for children, a lively summer retreat, or a place to create joyful memories together, Playland at Bhartiya Mall of Bengaluru promises an energetic, immersive, and unforgettable experience for visitors of all ages.

Event Details

What: Playland
When: 4th April 2026 Onwards (12 PM onwards)
Where: Bhartiya Mall of Bengaluru
How to Book: Entry Free For All. 

BLK Roots FC Marks Participation In Indian Women’s League 2, Strengthens Focus On Future Growth

BLK Roots FC marked its participation in the Indian Women’s League 2, leveraging the platform to gain competitive exposure and further its commitment to developing women’s football talent in India.

Featuring a diverse squad with players from across Karnataka, Manipur, Haryana, Meghalaya, West Bengal, Assam and Uttar Pradesh, the team reflected the growing depth of grassroots football talent in the country. The tournament provided an opportunity for players to compete at a national level and experience the intensity of structured league football.

Ms. Shruti Kashyap Choudhari, Director – Projects & Strategy, B L Kashyap & Sons Ltd., said, “Participation in the Indian Women’s League 2 has been a significant step in our journey to support and develop women’s football in India. The experience has provided our players with valuable exposure to competitive football, and we are confident it will contribute meaningfully to their growth. At BLK Roots FC, we remain committed to building a strong foundation for the future and creating opportunities for emerging talent.”

Throughout this, BLK Roots FC focused on building on-field cohesion, strengthening its defensive and midfield combinations, and enabling players to gain valuable match experience. The exposure is expected to play a key role in shaping the team’s future preparations.

BLK Roots FC continues to invest in grassroots development and structured training, with a long-term vision of creating sustainable opportunities for women in football. The club aims to build on the experience gained this season as it looks ahead to upcoming competitions.

A Record-Breaking Performance By SAIoneers In CBSE Class X Board Examination 2026

The SAI International Education Group proudly announces the exceptional performance of its students from SAI International School (SIS) and SAI International Residential School (SIRS) in the CBSE Class X Board Examinations 2026, with results declared on April 15, 2026. Upholding its legacy of academic distinction, the Group has once again achieved 100% first-division results since inception, reflecting a continued commitment to excellence.

At SIS, students delivered an outstanding performance, with Priyansu Pritis Dash emerging as the school topper with a phenomenal 99.6%, followed closely by Soham Mishra with 99.4%. The overall results underscore a culture of consistent academic rigour, with 100% of students scoring above 60%. An impressive 43.2% of students secured above 95%, while 69.4% scored above 90%, and 94.3% achieved more than 75%. The school average stood at an exceptional 90.6%.

SIRS students demonstrated equal perseverance and focus, achieving remarkable results. Priyal Gupta led the cohort with an outstanding 99.2%, followed by Ashvika Sarawogi with 98.8%. Maintaining strong academic standards, 100% of students scored above 60%, with 24.2% achieving above 95%, 46.1% scoring above 90%, and 89.7% securing more than 75%. The overall school average stood at a commendable 87.25%, reflecting the institution’s disciplined and holistic approach to education.

Further elevating this achievement, students recorded exceptional subject-wise accomplishments, with 32 students scoring a perfect 100 in Mathematics, 21 in Science, 23 in Social Studies, and 5 in English an affirmation of academic depth and conceptual clarity across disciplines.

Dr. Silpi Sahoo, Chairperson, SAI International Education Group, remarked, “This remarkable achievement reflects the spirit of excellence that defines every SAIoneer. At SIS, curiosity is nurtured through dynamic learning environments, while at SIRS, discipline and focus shape resilient learners. These results are not merely milestones of academic success but a testament to the perseverance of students, the dedication of mentors, and the unwavering support of parents. Together, we continue to nurture individuals who are not only high achievers but also confident, compassionate, and future-ready leaders.”

Expressing his joy, Priyansu Pritis Dash, Class X Topper (99.6%, SIS), shared, “I am extremely happy with my results and grateful for the constant support of my teachers and parents. The structured guidance, regular practice, and encouragement at SAI helped me stay focused throughout. This achievement motivates me to aim even higher in the future.”

Echoing similar sentiments, Priyal Gupta, Class X Topper (99.2%, SIRS), said, “The disciplined environment at SIRS and the continuous mentorship from teachers played a key role in my success. I am thankful to my parents and mentors for always believing in me. This result is truly a collective effort.”

The consistent achievements of SAIoneers reaffirm the Group’s vision of fostering academic excellence while nurturing character, resilience, and global outlook among its learners continuing their journey of shaping leaders for tomorrow.

ICICI Prudential Life Insurance Profit After Tax grows By 34.6% To ₹ 1,600 Crore In FY2026

Highlights:

· Profit after tax registers a year-on-year growth of 34.6% to ₹ 1,600 crore in FY2026

· VNB registers a year-on-year growth of 10.9% to ₹ 2,629 crore in FY2026, with a margin of 24.7%

· In-force sum assured stood at ₹ 46.11 lakh crore as on March 31, 2026

· Retail new business sum assured grew by 35.3% year-on-year to ₹ 4.50 lakh crore in FY2026

· Retail Protection APE grew by 60.5% year-on-year in Q4-FY2026

· Final dividend proposed for FY2026 is ₹ 1.65 per share

The Board of Directors of ICICI Prudential Life Insurance Company Limited approved and adopted the financial results for the year ended March 31, 2026.

MD & CEO’s statement:

Commenting on the results, Mr. Anup Bagchi, MD & CEO, ICICI Prudential Life Insurance said, “FY2026 marks a landmark year as we celebrate 25 years of serving over 20 crore customers with trust and commitment. The total value of life cover stood at ₹ 46.11 lakh crore at March 31, 2026, highlighting the strong trust our customers have placed in us over the years.

Driven by our commitment to customer values and a resilient operating model, we successfully navigated the impacts of a challenging global macro environment this year. Our Company’s Profit After Tax (PAT) registered a robust growth of 34.6% year-on-year to ₹ 1,600 crore. Value of New Business (VNB) grew by 10.9% year-on-year to ₹ 2,629 crore with a margin of 24.7%. Our Company’s Embedded Value grew by 10.5% year-on- year to ₹ 52,989 crore in FY2026.

The recent '0% GST reform' in September 2025 has made insurance policies more affordable and our retail protection segment registered a strong 50.9% year-on-year growth in H2-FY2026. Consequently, the retail new business sum assured witnessed robust 49.5% year-on-year growth in H2-FY2026 to end at ₹ 4.5 lakh crore in FY2026.

Our focus on innovation in product structures has allowed us to meet diverse customer needs more effectively. We recently launched ‘ICICI Pru Global Wealth Multiplier’, a USD- denominated product under the GIFT City framework that enables investments in funds globally, along with a life cover and ‘ICICI Pru Smart Kid 360’, a guaranteed child savings plan that secures key milestones through flexible payouts, achievement rewards, and a premium waiver enabling customers to secure their child's future milestones, even in their absence.

We remain committed to delivering superior value to our customers. Our claim settlement ratio stood at 99.3%, achieved with an average turnaround time of 1.1 days in FY2026, demonstrating our commitment to stand by our customers and their families when it matters the most. We continue to leverage economies of scale, technology and digital solutions to improve efficiencies, resulting in a reduction of 40 basis points (bps) in our savings cost-to-premium ratio, which stood at 12.1% during FY2026.

Over the past 25 years, we have had the privilege of serving customers across generations. With the experience that we have gained, we remain focused on building a future-ready organisation that continues to adapt thoughtfully, act with agility and create meaningful impact by expanding access to insurance and deliver long-term sustainable value to all stakeholders.”

Key performance highlights:

* Premium: New business received premium grew by 30.6% year-on-year from ₹ 7,444 crore in Q4-FY2025 to ₹ 9,719 crore in Q4-FY2026. New business received premium grew by 9.9% year-on-year from ₹ 22,583 crore in FY2025 to ₹ 24,810 crore in FY2026. Annualised Premium Equivalent (APE) for FY2026 stood at ₹ 10,641 crore. The overall protection APE registered a growth of 16.4% year-on-year in FY2026.

Retail protection APE grew by 32.3% year-on-year from ₹ 598 crore in FY2025 to ₹ 791 crore in FY2026. Notably, in H2-FY2026, it registered a robust growth of 50.9% year-on-year, in part aided by the reduction in GST post September 2025.

* Sum assured: Retail new business sum assured grew strongly by 49.5% year-on-year in H2-FY2026 to ₹ 4.50 lakh crore in FY2026.

The total in-force sum assured, which is the quantum of life cover taken by customers of the Company, grew by 16.9% year-on-year from ₹ 39.43 lakh crore at March 31, 2025 to ₹ 46.11 lakh crore at March 31, 2026

* Cost: Cost-to-premium ratio for the savings line of business reduced by 40 basis points from 12.5% in FY2025 to 12.1% in FY2026. The reduction in cost ratios is a result of the various cost optimisation initiatives undertaken in the past two years to make the cost structure aligned to the prevailing product mix. The cost reduction is after accounting for unavailability of input tax credit, effective September 22, 2025. The total cost-to- premium ratio for FY2026 stood at 18.2% and remained stable at previous year’s levels.

* Profitability: The Company’s Profit after tax (PAT) grew by 57.8% year-on-year from

₹ 386 crore in Q4-FY2025 to ₹ 609 crore in Q4-FY2026. FY2026 PAT grew by 34.6% year-on-year from ₹ 1,189 crore in FY2025 to ₹ 1,600 crore in FY2026, primarily driven by higher investment income from Shareholders’ funds, which includes gain of ₹ 114 crore realised from the sale of 100% equity shareholding in ICICI Pension Fund Management Company Limited (erstwhile ICICI Prudential Pension Funds Management Company Limited). Excluding the sale transaction, PAT grew by 25.0% year-on-year for FY2026.

The Value of New Business (VNB) stood at ₹ 965 crore in Q4-FY2026. The VNB grew by 10.9% year-on-year and stood at ₹ 2,629 crore with a margin of 24.7% in FY2026.

* Claim Settlement Ratio: Claim settlement ratio stood at 99.3% with an average turnaround time of 1.1 days for non-investigated individual death claims in FY2026.

* Persistency: 13th month and 49th month persistency stood at 84.5% and 71.8% respectively in FY2026.

* Solvency Ratio: Solvency ratio stood at 227.3% as on March 31, 2026, against the regulatory requirement of 150%.

* Dividend: The final dividend proposed for FY2026 is ₹ 1.65 per equity share.

* Assets under Management (AUM): AUM stood at ₹ 3.14 lakh crore as on March 31, 2026.

* Embedded Value (EV): EV grew by 10.5% to ₹ 52,989 crore as on March 31, 2026. The Return on Embedded Value (RoEV) was 11.9% in FY2026. EV operating profit stood at

₹ 5,702 crore in FY2026.

* ESG: The Company continues to retain the highest ranking in the Indian life insurance industry as per leading global and Indian ESG rating agencies.

Financial metrics:

 

₹ crore	FY2025	FY2026	Growth Y-o-Y
Profit After Tax (PAT)	1,189	1,600	34.6%
Value of New Business (VNB)	2,370	2,629	10.9%
VNB Margin	22.8%	24.7%	190 bps
Total Premium	48,951	53,125	8.5%
Annualised Premium Equivalent (APE)	10,407	10,641	2.2%
·       Savings including annuity	8,769	8,735	(0.4%)
·       Protection	1,638	1,906	16.4%
Product mix (% of APE): Linked/non- linked/annuity/protection/group funds	49/21/8/16/6	48/20/6/18/8	-
Channel mix (% of APE): Agency/direct/ banca/partnership distribution/group	30/14/29/11/16	25/14/30/13/18	-
Retail NB Sum Assured (₹ lakh crore)	3.32	4.50	35.3%
NB Sum Assured (₹ lakh