Marriott Bonvoy Launches New Outdoor Platform And Collection Brand, Connecting Travelers To the World’s Greatest Adventures

Announcement revealed alongside 10-million Marriott Bonvoy Point giveaway in partnership with global adventurer Dylan Efron 

Nothing compares to an adventure in the wild, yet all outdoor travelers know that finding new places to go and preparing for the experience is never easy. Whether it’s destination inspiration, choosing where to stay, or planning what to do, the process can feel overwhelming, and many travelers end up going to the same, familiar locations.  

  

Now, there is a better way. Introducing Marriott Bonvoy Outdoors: a new digital platform from the global hospitality leader that enables travelers to discover and book their next trip based not only where they want to go, but what they love to do. Travelers can now search across 450+ hotels, 50,000 Homes & Villas, and curated Tours & Activities that offer immediate access to some of the most popular outdoor activities – Ski & Snowboard, Hike & Glamp, Bike, Scuba & Snorkel, Surf, Fish, and Paddle. Whether it’s skiing Switzerland’s slopes from W Verbier, paddle boarding in Banff at Moxy, or diving in Belize near Alaia Belize, Autograph Collection, discovering a new outdoor destination has never been easier.

 

Alongside the platform, Marriott is also unveiling its newest brand, the Outdoor Collection by Marriott Bonvoy™. This curated portfolio offers exclusively outdoor-focused, design-forward stays set in remarkable destinations, from cabins tucked into woodlands near National Parks to boutique hotels on cliffs’ edges. Every property in the Outdoor Collection by Marriott Bonvoy will combine unparalleled access to nature alongside the essential needs that hotel guests expect such as comfortable beds, hot running water, and dedicated restrooms.

 

And to encourage travelers to get outside, Marriott Bonvoy has teamed up with TV personality, filmmaker, and passionate outdoorsman Dylan Efron to unveil the Drop Pin Challenge – a real-world treasure hunt across 20 iconic outdoor destinations in the U.S. and Canada with 10 million Marriott Bonvoy points on the line. Transforming its iconic map pin into a physical symbol of exploration, Marriott Bonvoy invites travelers to simply head to MarriottBonvoyOutdoors.com to read the Official Rules and find the location, head outside, and scan the code on each pin to win. The first 50 eligible people to scan each pin can earn 10,000 Marriott Bonvoy points. Leading the charge is Dylan Efron, who embodies the curiosity, energy, and passion at the heart of the Outdoors platform, and kicked off the challenge the with the first pin drop near Big Bear Lake, CA.

 

“We built Marriott Bonvoy Outdoors to help people, whether that’s cresting a mountain trail, catching the perfect wave, or simply finding quiet under the stars,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. “Travel is at its best when it speaks to who we are and what we love. It’s about reconnecting with yourself and the people you love in the places that inspire you most. With the new Outdoor Collection by Marriott Bonvoy, our curated Marriott Bonvoy Moments, and even playful activations like the Drop Pin Challenge with Dylan Efron, we’re not just offering places to stay, we’re opening doors to experiences that inspire, connect, and stay with you forever.” 

 

The two inaugural brands of the Outdoor Collection by Marriott Bonvoy are Postcard Cabins and Trailborn Hotels: two pioneers redefining how travelers experience the outdoors. Postcard Cabins offer the perfect escape to disconnect from daily life and reconnect in nature. With over 1,200 design-forward cabins across 29 U.S. locations – each just two hours from major cities – guests enjoy Scandinavian-inspired interiors, private fire pits, and access to trails, lakes, and star-filled skies. Meanwhile, Trailborn Hotels elevates outdoor adventure into boutique hospitality with premium properties in the Outdoor Collection by Marriott Bonvoy located in bucket-list destinations, including the Blue Ridge Mountains, the Grand Canyon, and the premier surf town of Wrightsville Beach, North Carolina. Each Trailborn stay blends architectural style with a deep sense of place, pairing curated F&B and tailored cultural programming with doorstep access to some of America’s most awe-inspiring landscapes – all complemented by guided excursions and thoughtfully crafted field guides.  

   

Marriott Bonvoy Outdoors is also partnering with Outside Interactive to release a slate of extraordinary Marriott Bonvoy Moments designed to immerse guests in nature, adventure, and storytelling. Initial Moments include a one-of-a-kind adventure in Hawaii where guests hike along the breathtaking Kauai coastline and kayak through Hanalei Bay. Additional Moments include kayaking adventures in the Maldives, snorkeling in Belize, and much more. Be on the lookout for a highly anticipated 1-point drop Moment with Dylan Efron, coming in November, along with ongoing announcements of outdoor-focused Moments throughout 2026.

 

With Marriott Bonvoy Outdoors, the journey is no longer just about where you go, but what you experience when you’re there. From the launch of the Outdoor Collection by Marriott Bonvoy and curated Moments to the thrill of the Drop Pin Challenge with Dylan Efron, Marriott Bonvoy is inviting travelers to see the world as their playground, and to turn every adventure into a story worth telling. 

Samsung Solve for Tomorrow 2025 Reveals 20 Finalist Teams For Grand Finale, Bringing Ideas From Rural, Tier 2/3 To National Stage

• Young students from Bharat dominate the finalist pool, representing 12 states with diverse backgrounds

• Finalists will gain advanced mentorship from Samsung R&D experts, IIT-Delhi professors, and startup founders

• Top 20 teams will be awarded INR 20 lakhs together, while each team member will also get the latest Samsung Galaxy Z Flip smartphones

 

Samsung, India’s largest consumer electronics brand, today announced the Top 20 finalist teams of the 4th edition of its pan-India innovation competition, Samsung Solve for Tomorrow 2025.

 

The finalists include bright young minds from rural India, Tier 2 and Tier 3 cities across 12 states, reflecting the programme’s vision of encouraging young changemakers to use technology to solve wide-ranging issues in their communities. This year, a 14-year-old qualified as a finalist, an all-girls team entered the final round, and two teams from the North East made it to the Top20.

 

They are working on innovations such as AI-powered solution to enable people with visual impairment to play chess independently, imaging sensors mounted drones to collect pollution data and create Voxel maps. Besides, ideas include a drone-enabled AI monitoring system for alerting infiltration and security breaches on international borders.      

 

The selected teams presented ideas across four key themes: AI for Safer, Smarter and Inclusive Bharat; Future of Health, Hygiene and Wellbeing in India; Environmental Sustainability via Technology; and Social Change through Sport and Tech: For Education & Better Futures.

 

“Samsung Solve for Tomorrow becomes bigger, bolder and more creative each year, reaching deeper into rural and remote India and continuing with Samsung’s vision of democratizing innovation for a smarter Bharat. The Top 20 finalists represent how technology, when applied with empathy and context, can transform lives, whether in healthcare, sustainability, or inclusive sports. We have seen first-hand how students are using AI to address some of the most pressing healthcare challenges, while leveraging IoT and other emerging technologies to support the elderly and the differently abled, making this year’s competition truly inclusive,” said SP Chun, Corporate Vice President, Samsung Southwest Asia.

 

The 2025 edition drew applications from every corner of India with strong regional representation from places such as Cachar (Assam), Banaganapalli (Andhra Pradesh), Baghpat (Uttar Pradesh), Mahabubnagar (Telangana) and Sundargarh (Odisha).

 

The top 20 teams emerged from the semi-final phase that concluded recently with 40 teams that attended an experiential, hands-on Prototyping Programme at IIT Delhi's state-of-the-art labs. This phase was conducted in collaboration with Samsung Solve for Tomorrow alumni, featuring a Residential Innovation Bootcamp. A National Pitch Event followed, where the Samsung Jury comprising experts from Samsung R&Ds and Southwest Asia, selected the Top 20 finalist teams (five finalist teams from each theme).

 

Now, as they advance to the next level, the Top 20 teams will receive one-on-one online mentoring from Samsung experts, FITT and IIT Delhi professors.

 

Who are the finalists?

 

Under the theme, AI for a Safer, Smarter, and Inclusive Bharat, teams such as Chakravyuh, Error 404, Passionate Problem Solver, Percevia, and Sicario are reimagining safety and accessibility. Their solutions range from AI-IoT surveillance networks and real-time safety apps for women, to wearable navigation aids and face-recognition devices designed to empower the visually impaired.

 

In the category, Future of Health, Hygiene, and Well-being in India, the ideas are equally bold and human-centered. Teams like Alchemist, BRHM, HEAR BRIGHT, PARASPEAK, and Pink Brigadiers are pioneering products such as non-invasive tools for early silicosis detection, affordable multi-articulated bionic hands, AI-powered speech recognition tools, and predictive breast health applications that bring early detection and awareness into women’s homes.

 

The theme of Environmental Sustainability via Technology further expands the canvas of impact. Teams like Prithvi Rakshak, Drop of Hope, Renewable Desalination, SmalBlu and VOXMAPS are sharing solutions that include solar-powered water extraction, automated vermicomposting, modular desalination, AI-driven carbon and pollution mapping.

 

The theme of Social Change through Sport and Tech: For Education & Better Futures has finalists who see change as a real-time event. Teams Next Play AI, Shatranj Swaya Crew, SPORTS4AUTISM, STATUSCODE200, Unity are developing solutions such as gamified therapy tools for autistic children, platforms to discover hidden sporting talent, and voice-enabled chess apps for the visually impaired.

 

Top 20 finalist teams (five per theme) will receive cumulative INR 20 lakh (INR 1 lakh per team), and every participant (37 in total) will be gifted the latest Samsung Galaxy Z Flip smartphone.

 

What Lies Ahead?

 

The journey now heads to the Grand Finale in New Delhi on October 28 and 29, 2025. Before the two action-packed days, the 20 teams will get a dedicated day for prototyping at FITT IIT Delhi. This will be followed by the Grand Finale Pitch Presentation on Day 2. On Day 3, an Investor Meet for all the 20 teams will bring these participants closer to their entrepreneurship journey and finally this edition will culminate with Winner Announcement and Awards Ceremony on October 29.

 

At the Grand Finale, the four winning teams (one from each theme) will collectively receive a grant of INR 1 crore from Samsung for incubation at IIT Delhi, enabling them to nurture their ideas into market-ready solutions.

 

Samsung Newsroom India: https://news.samsung.com/in/samsung-solve-for-tomorrow-2025-reveals-the-20-finalist-teams-for-the-grand-finale-bringing-ideas-from-rural-and-tier-2-3-to-the-national-stage

 

Samsung Newsroom Bharat: https://news.samsung.com/bharat/%e0%a4%b8%e0%a5%88%e0%a4%ae%e0%a4%b8%e0%a4%82%e0%a4%97-%e0%a4%b8%e0%a5%89%e0%a4%b2%e0%a5%8d%e0%a4%b5-%e0%a4%ab%e0%a5%89%e0%a4%b0-%e0%a4%9f%e0%a5%81%e0%a4%ae%e0%a5%89%e0%a4%b0%e0%a5%8b-2025-%e0%a4%a8

 

About Samsung Solve for Tomorrow

Samsung Solve for Tomorrow is a global problem-solving platform where youth around the world use STEM (science, technology, engineering and math) to build a better future together. Since 2010, 2.9 million youth in 68 countries have grown as global innovators through this programme. To explore more about Samsung’s global CSR programmes, visit our [CSR webpage].

  

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com/in/

WOODBURNS Indian Whisky Wins Country First Historic Grand Gold And Revelation Blended Whisky Award

• This was awarded at Spirits Selection by Concours Mondial de Bruxelles 2025

• Blended Malt Scotch Whisky in this most prestigious competition.

 

ABD Maestro Pvt. Ltd., the super-premium and luxury subsidiary of Allied Blenders and Distillers Limited (ABD), has earned global recognition at the 27th Spirits Selection by Concours Mondial de Bruxelles (CMB) 2025. The company’s portfolio secured prestigious accolades for three standout brands, marking a milestone for India’s growing presence on the global stage.

 

WOODBURNS Contemporary Indian Malt Whisky achieved a landmark dual victory, securing the prestigious Grand Gold and of Best Revelation Blended Whisky of the Year—identifying it as the most outstanding whisky in its class globally. This unparalleled distinction is the first an Indian whisky has earned, placing Woodburns among a select group of global winners.

 

PUMORI Small Batch Gin was awarded a Gold in the Gin category, while ARTHAUS Blended Malt Scotch Whisky added to the honors with a Silver in the crowded Scotch Whisky category, reaffirming the depth and quality of the ABD Maestro portfolio.

 

The Spirits Selection by Concours Mondial de Bruxelles (CMB) is one of the most respected global competitions in industry. This year’s 27th edition brought together 2,598 entries from 70 countries across 64 categories, all of which were blind tasted by 140 expert judges representing 45 nationalities. Hosted this year in Jalisco, the birthplace of Tequila and Raicilla, the event combined cultural heritage with the rigorous standards of the competition, further enhancing the prestige of the recognition.

Speaking on the honour distinction, Bikram Basu, Managing Director, ABD Maestro said, “Recognition at Spirits Selection by CMB 2025 marks a top milestone for ABD Maestro. The Grand Gold and Revelation win for Woodburns Contemporary Indian Whisky are massive. It affirms our vision of building world-class brands rooted in authenticity and craftsmanship. Pumori Gin winning a Gold is fabulous, and Arthaus Blended Malt with a Silver in a very crowded international Scotch segment emphasises the quality of our products. It is great to see Indian spirits build respect with meaningful juries and awards at a global stage.”

 

Vikram Achanta, Founder and CEO of Tulleeho, co-founder 30BestBarsIndia and India Bartender Show said, “As an ambassador for India for Spirits Selection by CMB and as a judge, it’s a great honour indeed for India to get the first ever Grand Gold and Revelation Medal for Woodburns Contemporary Indian Whisky. Knowing as well as I do, the impartiality of the judging process and high quality of jury members from across the globe, this win is a true testament to the high standards of spirits development and production in India. Kudo’s to Woodburns and all the other winners from India. May their tribe grow in the years to come.”  

 

“The Revelation Award at CMB for Woodburns Indian Whisky is a prestigious distinction. It is truly exciting to witness Indian spirits being recognised. A medal from Spirits Selection by CMB is a mark of excellence, awarded only after rigorous evaluation by one of the most diverse panels of experts worldwide.” said Rojita Tiwari, India Ambassador, Spirits Selection by CMB

 

These CMB 2025 honours highlight ABD Maestro’s growing role in redefining Indian spirits globally. The company is focused on expanding its luxury portfolio with launches that reflect world-class craftsmanship.

Titan Raga Launches Glimmers Featuring Alia Bhatt; A Collection Crafted for Women Who Own Their Light

Some moments in life ignite with a brief, unforgettable spark. Whether it is the hope found in shared laughter, the power of unexpected kindness, or the quiet strength of self-reflection, these fleeting moments of glimmer fuel our hope and craft the memories that define us. This festive season, Titan Raga transforms these powerful and magical moments into unforgettable signature styles with the launch of Raga Glimmers. The collection celebrates the sparkle of life, and at the heart of this campaign shines Alia Bhatt, the face of Raga, embodying effortless confidence, charisma and the joyous spirit of celebration as she showcases the dazzling new timepieces.

Drawing inspiration from the soul-stirring glimmers of joy and connection, this collection celebrates women who own their light and shine unapologetically. She doesn’t just walk into a space; she redefines it. Reflecting this essence, the campaign tagline, All that glimmers, is us, captures this collective spirit of strength, individuality, and brilliance that women radiate in every sphere of life. Raga Glimmers channels this spirit through designs that are bold, fashion-forward, and crafted for women who shine by choice, not by chance.

The showstopper Radiant Heart watch captivates with a movable bezel that shimmers in 216 pink, mauve, and white stones, paired with a rose gold bark-finish strap. Original and bold, Raga Glimmers is designed for women who wear their accessories like statements. Pair it with jewel-toned saris or contemporary evening wear to turn every entrance into a moment. Style it with jewel-toned saris or contemporary evening wear to make every entrance unforgettable.

The Celeste Bow watch transforms the classic bow motif into a couture-inspired statement, set with 274 dazzling stones. Both modern and festive, it is a symbol of celebration and style. Best paired with sleek fusion wear or elegant gowns, this statement timepiece brings refined glamour to the wrist, making every festive look feel effortlessly radiant and unforgettable.

The Secret Hour watch reimagines versatility with a sliding square case that reveals both white mother-of-pearl and forest green sunray dials. Each face is a story of ambition, adventure, and self-expression, making it the perfect companion for women who live across worlds. Pair it with sharp tailoring by day and luxe separates by night and let it adapt effortlessly to your rhythm.

What truly sets the collection apart is its sculptural design language, where every watch feels like a jewel in motion. Taking cues from high-fashion silhouettes and architectural artistry, the range introduces bow-shaped cases that channel couture elegance, asymmetrical reversible dials that surprise with dual identities, square-curved forms that balance strength with grace, and crystal-studded bracelets that sparkle like poetry on the wrist. Each piece is intimate yet impactful, crafted for women who want their watches to be declarations of identity and celebration.

Speaking on the launch, Ms. Aparna Ravi, Marketing Head, Titan Watches & Raga at Titan Company Ltd.  stated, “With Raga Glimmers, we wanted to go beyond design and capture an emotion that mirrors the radiance, hope and joy of women who shine without hesitation. She carries her glow into every act of care, every bond she nurtures, and every dream she dares to follow. Glimmers was born from this very belief, and with Alia Bhatt leading the campaign, we see that spirit come alive with unapologetic confidence and undeniable presence. As we step into the festive season, we believe this collection will not only elevate style but also deepen the connection between Raga and the women who define it.”

Priced between INR 8,395 and INR 28,795, the collection features 16 distinctive SKUs that celebrate innovation and festive artistry. Raga Glimmers is now available across all Titan outlets and online at titan.co.in, inviting women everywhere to embrace their inner radiance and celebrate the sparkle they bring to the world. Because in every celebration, every connection, and every moment that shines—All that Glimmers, is Us.

Allen Solly Onboards Sania Mirza As Brand Ambassador For Womenswear

* A milestone association that celebrates confidence, individuality, and modern style 

Style takes center stage as Allen Solly, from the house of Aditya Birla Lifestyle Brands Limited (ABLBL), onboards celebrated tennis player and global style icon Sania Mirza as the first-ever brand ambassador for Allen Solly Woman. This landmark partnership ushers in a bold new era for the brand, celebrating confidence, individuality, and self-expression in fashion.

 

A trailblazer on the tennis court and a role model off it, Sania Mirza has captivated millions across the globe with her journey. She is the recipient of the Major Dhyan Chand Khel Ratna Award (2015), India’s highest sporting honour, and the Padma Bhushan (2016), the nation’s third-highest civilian award, among several other accolades.  Beyond her sporting excellence, Sania is a true fashion icon—effortlessly blending athleticism with elegance and individuality. Her journey makes her a source of inspiration for modern women who aspire to succeed while embracing their personal style.

 

Sharing her thoughts Indian tennis star Sania Mirza added, “Allen Solly as a brand has always been a pioneer in encouraging people to express themselves freely – something I deeply connect with as I have lived my life on my own terms both on and off the court. I am excited to partner with a brand that champions confidence and style for today’s women. I look forward to being part of this new journey with Allen Solly Womenswear.”

 

Talking about this milestone, Richa Pai, Chief Business Officer, Allen Solly, said, “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear. Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her unique blend of confidence, style and individuality perfectly reflects what Allen Solly stands for. This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression.”

 

Allen Solly Womenswear has been at the forefront of redefining fashion for women in India. From pioneering workwear that blends professionalism with contemporary style to curating chic casualwear that resonates with youthful energy and offering one of the largest collections of handbags, the brand celebrates the individuality of today’s woman who is confident, dynamic, and unapologetically herself.

 

The brand will soon launch a new film featuring Sania Mirza, celebrating this association and unveiling a new narrative for Allen Solly Womenswear.

  

About Allen Solly

 

Allen Solly has been a trailblazer in India’s fashion landscape since 1993. At first the brand revolutionised this space with the bold concept of Friday Dressing; then with its unconventional positioning it created cultural shifts across the years. Bring your Pet to Work, Own your Shape, Everyday is Friday, Be Who You Want To Be are just some of its memorable campaigns.

 

Allen Solly has now become the No. 1 men’s brand in Top-of-Mind Recall*. It was also rated in the top 2 most loved fashion brands in India by TIME Magazine in 2024.

 

A pioneer in bringing fresh and exciting fashion to young India, the brand’s expanded portfolio caters to the ever-evolving needs of the modern consumer.

 

Allen Solly now serves fashion across lifestyle needs for Men right from Workwear to True Casuals and Weddings.

It caters to the contemporary woman with premium workwear, smart casuals and one of the largest offerings of handbags. The brand appeals to Gen Alpha who are not constrained by norms, by serving up a juniors’ range which allows them to express themselves across home, play and celebratory occasions.

 

In its latest campaign, “Legs now turn Heads”, Allen Solly channels the infectious energy of salsa and hip-hop. With sharp choreography, young faces and vibrant styling- it captures the heart of a generation that dresses the way it lives, free and unapologetic.

 

*Source: Kantar Brand Track

 

About Aditya Birla Lifestyle Brands Limited

 

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands. As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

 

The Company’s brand portfolio includes India’s most established and trusted names—Louis Philippe, Van Heusen, Allen Solly, and Peter England—each with a legacy of over 25 years. These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

 

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India.

 

The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok—transitioned under the Company’s management in 2022—has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

 

For further information, please contact: Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited (ABFRL) | janet.arole@abfrl.adityabirla.com

Celebrating Bengal’s Handloom Heritage: Laal Paar Sarees Reimagined By Coca-Cola

https://www.instagram.com/p/DO2ktA7E6sJ/

https://www.instagram.com/p/DPGvy80k1TX/

 

This Durga Puja, Bengal’s handloom and block-print traditions take center stage with Laal Paar sarees. The Coca-Cola initiative, conceptualised by Ogilvy India, celebrates the skill and legacy of the region’s artisans. Crafted by master weavers from Phulia in Nadia district, a village near Kolkata renowned worldwide for its handloom, and block-print artisans from the suburbs of Kolkata, the sarees honor the classic Laal Paar, the white-and-red attire that has been inseparable from Durga Puja festivities for generations.

 

Drawing inspiration from iconic motifs - the fragrant Shiuli flower, which marks the onset of Durga Puja festivities, and the fish, a symbol of prosperity, each design is hand block-printed, preserving a craft that is increasingly rare. These motifs, which embody the soul of Bengal, are brought to life on the saree, with the Coca-Cola contour bottle adding a contemporary touch to this timeless craft. The generational work of Phulia’s artisans showcases the creativity and dedication that have sustained Bengal’s textile heritage.

 

The sarees are made using a blend of cotton and recycled PET yarn, transforming waste into valuable products. Each piece tells the story of the artisans who bring these fabrics to life, supporting livelihoods while keeping cultural heritage vibrant and relevant in today’s world.  The sarees were unveiled at Ballygunge Cultural Sharbojonin, one of Kolkata’s most traditional and renowned Pujo pandals, where club members wore them during the celebrations. They were also presented as gifts to esteemed members of the West Bengal Ministry of Culture.

 

Karthik Subramanian, Senior Director – Marketing (Coca-Cola Category), India and Southwest Asia, said, “Durga Puja is a celebration of tradition, skill, and community spirit. With the Laal Paar Sarees, we are honoring Phulia’s artisans and supporting livelihoods that extend beyond the festive season. The use of recycled PET yarn alongside cotton turns each saree into a symbol of how heritage and modern responsibility can be woven together. Coca-Cola celebrates festivals in ways that bring people together, and this initiative keeps Bengal’s craft and joy alive.”

 

Sujoy Roy, CCO, Ogilvy North, said, "Icon meets icon - that was the thought behind the Coke Laal Paar sari. Bengal’s red and white and Coke’s red and white are instantly recognisable on their own, but when woven together, they became something larger, something more meaningful. This one-of-a-kind sari walked into the culture and found its presence on social feeds. Sustainability met tradition, and for a moment, brand and culture became indistinguishable."

 

With the Laal Paar sarees, Coca-Cola puts Bengal’s handloom and block-print heritage in the spotlight, celebrating the artisans and their craft at the core of Durga Puja.

                                                                                                                                       

About Coca-Cola:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim,  Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

 

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

 

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.