Taneira Launches ‘For Beautiful Beginnings’ Campaign Across India

~Elevates the season with a Wedding range that celebrates a bride’s cherished heritage and hopeful future~

Weddings are a medley of emotions, a fusion of the past and start of a new chapter where love transcends boundaries and new stories unfold. Taneira, a Tata product captures the spirit of this universal journey with its latest campaign, ‘For Beautiful Beginnings’. Featuring Mrunal Thakur among others, the campaign tells the tale of a bride crossing the threshold of her childhood home taking along the echoes of a myriad memories and embracing the promise of her new life filled with endless possibilities- an experience shared across the diverse cultural landscapes of India.

Through the campaign, Taneira pays homage to the profound wave of emotions that unites brides regardless of region or tradition while highlighting the unique nuances that define their journeys. In this moment, the bride is not just draped in a saree- she is enveloped in the dreams, memories and hopes of everyone she holds dear. Across the seven regions captured in Taneira’s ‘For Beautiful Beginnings’ campaign, the bride’s saree, though diverse in fabric, drape, and design, becomes a universal companion on her journey of transformation.

‘For Beautiful Beginnings’ celebrates the cultural lineage woven into the fabric of this sacred moment with a collection that represents our timeless traditions blending the deep-rooted richness of our country’s craft culture with contemporary design interpretations and modern colourways. True to the brand philosophy, the collection celebrates pure, authentically sourced fabrics with a differentiated design language. Taneira also offers zari certifications, ensuring the bride embodies the true essence of heritage on her big day. Extending the celebrations to the entire wedding entourage, the sarees in the wedding range offer an array of options that suit different roles and personalities. Whether it is the bride’s best friend, the grooms’ mother, or a cousin playing a key part in the celebration, there is a saree for every woman who shares this joyous occasion along with the couple. 

Speaking at the launch, Ms. Shalini Gupta, General Manager, Taneira Said, “At Taneira, we believe that every bride’s journey is a celebration of tradition and transformation. Our campaign is an expression of the sentiments, memories and dreams that shape her path, emotions that, despite cultural nuances, unites brides across the country. Our wedding range reflects this ethos, offering a curated selection of sarees that preserve and promote our textile traditions while embracing each bride’s uniqueness. Each piece is crafted to become a part of the bride’s legacy, woven with love, pride and promise of Beautiful Beginnings.”

Each saree in Taneira’s wedding collection comes with a history and story of its own. From the regal white and red Kanjeevaram draped by the Kannadiga Bride to the vibrant red Kanjeevaram intricately woven with silver and gold motifs worn by the Tamil bride, each piece is a reflection of regional pride and grace.

The Telugu bride is enveloped in the resplendent tissue Kanjeevaram where delicate floral motifs dance across the fabric like memories in the making while the lustrous Paithani saree replete with motifs of flora and fauna- encapsulates the beauty of the Maharashtrian heritage.

From the opulent Banarasi Saree, enhanced with delicate minakari accents for the North Indian bride to the rich red Banarasi saree adorned by the Bengali bride, embellished with paisley and floral buttis in a luxurious blend of silver-gold zari, echoes the splendor and timeless elegance of the region. Meanwhile, the resplendent Gharchola with its vibrant patterns and symbolic checkered motifs, weaves a tale of celebration also capturing the collective joy of the community.

In this seamless fusion of the past and the present, the bride steps forward draped in love and strength of her culture. ‘For Beautiful Beginnings’ becomes more than just a moment, it is a living story told through Taneira’s Wedding range which celebrates not only the bride’s personal transition but every woman’s distinctive part and the rich cultural diversity that marks this timeless tradition. With ‘For Beautiful Beginnings’, Taneira offers a lasting legacy woven with care, passion and the promise of a bright, beautiful future.

The campaign is live now - https://youtu.be/RIsqMCr-A3w?feature=shared 

Food Safety And Standards Department, Karnataka, NASVI And Nestlé India Expand Project ‘Serve Safe Food’ In Karnataka

* To train over 1,000 street food vendors to further elevate food hygiene and safety

Expanding the geographical footprints of Project ‘Serve Safe Food’ in Karnataka, Nestlé India has continued its collaboration with Food Safety and Standards Department, Karnataka, and National Association of Street Vendors of India (NASVI) to train over 1,000 street food vendors in Bengaluru and Mysuru, taking the total to 2,000 street food vendors in the state. Since its inception in 2016, Project ‘Serve Safe Food’ has benefitted over 68,500 street food vendors across 26 states and 4 union territories by bringing together various stakeholders to create a comprehensive training programme.

Mr. Dinesh Gundu Rao, Minister for Health & Family Welfare Department, Govt. of Karnataka, said, “Enhancing food hygiene and safety standards in the state is a key priority for us. I am thankful for the collaboration between National Association of Street Vendors of India (NASVI) and Nestlé India, in partnership with Food Safety and Standards Department, Karnataka for contributing to this agenda in the state. Project Serve Safe Food has had a positive impact on the street food vendors, and I wish the programme continued success in their journey in the state.”

Mr. Sanjay Khajuria, Director, Corporate Affairs and Sustainability, Nestlé India said, “Project Serve Safe Food embodies our commitment to improve the food safety environment by going beyond the quality and safety of our own products. The project has been working towards empowering the street food vendors by upgrading their skills through relevant trainings on hygiene and food safety practices. We are confident that we would continue to work closely with our partners and make a positive impact in the society.”

Nestlé India launched Project Serve Safe Food in 2016 and has trained street food vendors across states including Assam, Andhra Pradesh, Arunachal Pradesh, Andaman and Nicobar Islands, Bihar, Chhattisgarh, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Nagaland, Odisha, Puducherry, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, and Uttarakhand.

ServiceNow Partners With Tamil Nadu Skill Development Corporation (TNSDC) To Empower Over 10,000 Students With Future-Ready Skills

ServiceNow, the AI platform for business transformation, today signed a Memorandum of Understanding (MoU) with the Tamil Nadu Skill Development Corporation (TNSDC) as part of the Tamil Nadu Government’s flagship “Naan Mudhalvan” initiative. This collaboration is set to equip over 10,000 students with cutting-edge digital skills on the ServiceNow platform in its first year, with the potential to scale to 25,000 students over the next three years.

This partnership demonstrates ServiceNow’s global commitment to skilling 3million individuals worldwide with in-demand digital expertise in an increasingly tech-driven economy. Through ServiceNow University’s Now Learning platform, students gain on-demand access to training and certification courses, including the comprehensive ServiceNow Administrator learning path, which leads to the Certified System Administrator (CSA) certification.

The program also fosters inclusivity by offering opportunities for women engineering students through the ServiceNow Women Code to Win contest, along with opportunities to participate in free Hackathons, Appathons, Learnathons, and other virtual workshops and webinars.

Sumeet Mathur, Senior Vice President & Managing Director, ServiceNow India Technology & Business Center, said, "ServiceNow is thrilled to join hands with the Tamil Nadu Skill Development Corporation to equip the youth of Tamil Nadu with skills that align with today’s industry demands. This collaboration under the ‘Naan Mudhalvan’ initiative will enable 10,000 students annually to develop job-ready skills on the ServiceNow platform, positioning them for successful careers in the digital economy. Together, we are empowering Tamil Nadu’s young talent and reinforcing the state’s position as a leader in technology-driven growth and innovation."

Tmt J Innocent Divya, IAS, Managing Director of Tamil Nadu Skill Development Corporation, Government of Tamil Nadu, said, "‘Naan Mudhalvan,’ the flagship initiative of the Government of Tamil Nadu, is propelling the state’s vision to empower youth with industry-relevant, future-focused skills. Our partnership with ServiceNow is toward this direction, which would enable 10,000 students to gain specialized expertise on the ServiceNow platform to become job-ready. Through this strategic collaboration, we are not only enabling individual student career trajectories but also elevating Tamil Nadu state as a premier destination for technology innovation and investment."

About ServiceNow

ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.

Honda Motorcycle And Scooter India Launches “E-Gurukul”

* Empowers the Next Generation with Digital Road Safety Education

Honda Motorcycle & Scooter India (HMSI) launched its innovative digital road safety learning platform, E-Gurukul, in the esteemed presence of Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways, Government of India. This initiative reaffirms HMSI’s commitment to fostering a culture of road safety in India.

The launch was also graced by the presence of key dignitaries from Honda - Mr. Vinay Dhingra (Senior Director - HR & Administration, Honda Motorcycle & Scooter India; Trustee, Honda India Foundation), Mr. Katsuyuki Ozawa (Director - HR & Administration, Honda Motorcycle & Scooter India) along with other senior officials from Honda and state government.

The E-Gurukul platform offers training modules tailored for three specific age groups, ensuring a comprehensive approach towards road safety education:

For age 5-8: 7-minute module

For age 9-15: 9-minute module

For age 16-18: 7-minute module

Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure inclusivity and regional relevance and E-Gurukul can be accessed at egurukul.honda.hmsi.in. The platform supports live streaming for Tier-1 cities, downloadable content for Tier-2 cities, and multilingual modules to ensure accessibility across diverse regions.

Commenting on the initiative, Mr. Vinay Dhingra, Senior Director - HR & Administration, Honda Motorcycle & Scooter India; Trustee, Honda India Foundation, said, “Road safety is at the core of HMSI’s CSR vision. Through E-Gurukul, we aim to provide an easy access to road safety education modules that are developed for different age groups, specially to inculcate a positive mindset towards road safety at young age. These young road safety champions will not only be responsible road users but also inspire their parents and family to be one too. The launch of E-Gurukul is another step towards contributing to Honda’s global vision of zero traffic fatality by 2050.”

The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices. The initiative will expand to cover schools in every state, promoting road safety education tailored to different age groups. Any school interested to access this information can contact Safety.riding@honda.hmsi.in.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India’s direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to introduce a road safety culture in young minds and transform them to become road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.

HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 8.5 million Indians.

Photo Caption; Mr. Vinay Dhingra, Senior Director - HR & Administration, Honda Motorcycle & Scooter India, Trustee, Honda India Foundation; Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways, Government of India ; Mr Piyush Mittal,Vice President & Operating Head-Corporate Affairs, Honda Cars India Pvt Ltd; Mr. Katsuyuki Ozawa (Director - HR & Administration, Honda Motorcycle & Scooter India) -  at the launch of E-Gurukul- Honda Motorcycle & Scooter India (HMSI)’s innovative digital road safety learning platform.

Phoenix Mall of Asia Kickstarts Christmas Celebration with European Elegance; Actor Arjun Rampal Inaugurates The Decor

* Immerse yourself In The Magic Of Christmas With Opulent Decorations And A Majestic Christmas Tree, Creating A Stylish And Enchanting Shopping Experience.

* Followed by the Christmas Tree Lighting, Arjun Rampal hosts a thrilling DJ party at Dobaraa

As the festive season unfolds, the Phoenix Mall of Asia, a premier shopping destination, is set to enchant visitors with a spectacular 65 Ft tall Christmas Tree, towers over exquisite decor and buzzing activities. Bedecked in a symphony of shimmering lights and opulent ornaments it captures the high spirit of the season. The Phoenix Mall of Aisa is also displaying a European Themed Market, creating a magical atmosphere for families and friends. Customers can experience the magic of the season with a dazzling extravaganza! The spectacular events, Santa Meet & Greet will bring a gust of the festive cheer along with the carol singing, girls dressed in reindeer costumes, a charming snowman, and a Christmas parade with an international flair. 

Phoenix Mall of Asia, renowned for its unparalleled shopping and lifestyle excellence ushered in Christmas celebration with the majestic Christmas tree lighting and grand opening of its Christmas décor by Actor Arjun Rampal. The actor graced the event by lighting the spectacular 65-ft tall Christmas tree and unveiled the Christmas market, decorated with European themed elements – which was followed by the Celebrity hosting a thrilling DJ party at one of the top F&B destination of the mall ‘Dobaraa’ gastropub.

Known for his charismatic presence and unmatched energy, Arjun Rampal spun the hottest tracks and created an unforgettable party experience for all attendees. The high-energy DJ party set the perfect tone for Christmas celebrations, filling the air with electrifying beats and festive cheer. The lively music and vibrant ambiance brought patrons together, creating an unforgettable holiday vibe for everyone to enjoy.

The mall has also organised live entertainment throughout the evening, featuring eminent artists, carol singers, Reindeer Girls, Elf Couple, Grinch Juggler and Snowman. Shoppers will be spoilt for choice as the Christmas at the Phoenix Mall of Asia, is bigger with trending accessories, cute artifacts, home decor products, and other exciting festive merchandise. Shoppers can explore an array of charming stalls offering Christmas Decor, hand crafted gifts, delectable festive treats, and seasonal delights. The treasure trove of a market promises a delightful shopping experience for visitors of all ages. The stage at the Grand Plaza will be transformed into a lively spectacle, immersing visitors in the true spirit of Christmas and exuding an atmosphere of joy and festive merriment. Families are invited to visit Santa's Grotto, where children can meet Santa Claus, share their Christmas wishes, and capture memorable moments with a photo session. It's an opportunity to create lasting memories for the little ones.

Gajendra Singh Rathod, the Director of Malls for South India, expressed his excitement, saying "We are thrilled to unveil this year’s magnificent Christmas decor at Phoenix Mall of Asia, a celebration of joy, tradition, and togetherness, which made even more special by the presence of the esteemed Actor Arjun Rampal. This year, we have crafted an enchanting Christmas experience for our visitors with European-inspired elements, coupled with dazzling illuminations, and engaging activities. At Phoenix Mall of Asia, we are committed to offering unparalleled experiences, blending luxury, entertainment, and convenience to exceed every expectation. We appreciate the endless effort and dedication our team has showcased perfectly mirroring the ambience and grandeur of Phoenix Mall of Asia; we invite everyone to join us in celebrating the spirit of the season in the most extraordinary way."

Ms. Ritu Mehta, Centre Director of Phoenix Mall of Asia & Senior VP Marketing South, said, “At Phoenix Mall of Asia, we are dedicated to enhancing the socio-cultural experience, and this Christmas, we are raising the bar by offering a perfect blend of luxury, entertainment, and leisure for our visitors. With our enchanting European Christmas theme, we invite everyone to step into a magical world of wonder, curiosity, and festive joy. The grandeur and festive spirit of the mall have been beautifully brought to life, creating unforgettable memories for all who visit. From the stunning 65-ft tall Christmas tree to other unique features, we are committed to making each holiday season even more extraordinary and immersive for our guests in the years ahead.”

In line with Phoenix Mall of Asia’s vision to be an experiential hub for both Bangaloreans and visitors from across, this year’s Christmas decor is set to capture the essence of imagination and wonder, bringing a world of festive fun and fantasy to life. The magical displays will transform the mall into a captivating holiday destination, offering a truly unforgettable experience for all whom Visit.

Photo Captions:  Arjun Rampal at the Christmas Tree lighting and inauguration of the European themed Christmas Market at The Phoenix Mall of Asia.

Eurogrip Tyres Signs M S Dhoni As Brand Ambassador Across India

* This partnership further strengthens Eurogrip Tyres’ positioning as the Bike Tyre Specialist  

 Eurogrip Tyres, India’s leading 2, 3-wheeler and off-highway tyre brand, has signed up legendary cricketer M S Dhoni as its brand ambassador. Known for his dependability, performance and passion for riding, M S Dhoni’s values resonate with Eurogrip Tyres’ vision of empowering riders with control and confidence on every journey. Eurogrip Tyres and M S Dhoni come together and embark on a new journey, MSD will be endorsing Brand Eurogrip and the entire range of products in the portfolio.

Sharing his thoughts, M S Dhoni, said, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”

“We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance,” said P Madhavan, EVP, Marketing & Sales, TVS Srichakra Ltd.  “MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders.  This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments”.    

With over 4 decades of expertise in tyre design and manufacturing, Eurogrip Tyres offers an extensive range of products to suit varying needs and applications, with best in category warranty and after sales service. Eurogrip Tyres’ products are designed in Milan, Italy and are globally tested and certified.

All-New 3rd Generation Honda Amaze Makes Its Global Debut In India

* An OUTCLASS compact sedan for Style, Safety, Connectivity, Drive and Comfort

* Launched at an Introductory price range of Rs 7,99,900 – Rs. 10,89,900 (ex-showroom, Delhi); valid till 45 days from launch

* Most affordable ADAS enabled car in India

* Available in feature packed 3 trim levels- V, VX and ZX and 6 colour options

* E-20 compliant 1.2L 4 cylinder i-VTEC Petrol Engine paired with CVT with Paddle Shift and 5 speed Manual Transmission offering best in segment driveability

 28+ features for Active and Passive Safety including SEGMENT FIRST ADAS technology of Honda SENSING, LaneWatch Camera TM. Six Airbags standard across variants

* Connected car experience via Honda Connect with Best in Segment Free 5 Year Subscription

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India unveiled and launched its much-awaited all-new 3rd Generation “Honda Amaze”. This marks the global debut of the new generation Amaze in India, a key market for Honda globally and the first country to launch the new model. The all-new Amaze will be available at an introductory price range of Rs 7,99,900 – Rs. 10,89,900 (ex-showroom, Delhi); valid till 45 days from launch.

The stylish and premium compact sedan has been designed to offer an OUTCLASS and delightful sedan experience that meets the aspirations of young as well as family-oriented users who are looking to step up in every aspect of life. The all-new Amaze has been developed by Honda R&D Asia Pacific Center, located in Thailand under the grand concept of 'Elite Booster Sedan’ reflecting Honda’s vision of empowering users to express their success and sophistication, take pride in their achievements and confidently display their elevated social status.

With its solid 3-box design, the Amaze offers a true sedan shape that reflects a higher class while remaining under 4 meters long. It embodies the key elements of being ‘Progressive’ and ‘Classy’, offering an OUTCLASS premium experience with its Sporty Exterior Design, Sophisticated & Spacious Interior, Peace of mind from Advanced Safety technology & features, and Comfortable Reliable ride.

In line with Honda’s commitment to safety and its global vision to realise Zero traffic collision fatalities involving Honda vehicles by 2050, the all-new Amaze comes equipped with Segment First - Honda SENSING Advanced Driver Assistance System (ADAS), making Amaze the most affordable ADAS equipped passenger car in India.

The Amaze is the entry model for Honda in India and since its first launch in 2013, it has demonstrated Honda’s strength in the compact sedan category earning the trust of over 5.8 lakh customers spread across the country.

Speaking about the all-new Amaze, Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd. said “We are thrilled to present the all-new Amaze – a sedan that is set to outclass in all parameters of Styling, Safety, Connectivity, Drive and Comfort. The Amaze has always held a special place in the hearts of Indian customers, and this new generation model reflects our commitment to meeting their evolving needs. We are confident that this new Amaze will set new standards and continue to strengthen Honda’s legacy in India. For the first time in this segment, we are delighted to bring Honda SENSING, our advanced suite of safety and driver assistive technologies, to the Amaze. With this application, we now have ADAS technology introduced in all models of our India line up and Honda Amaze is the most affordable ADAS enabled car in India.”

Detailed Information for All-New Amaze

1 OUTCLASS EXTERIOR

The New Amaze is designed under the styling concept of 'Iconic Lights & Impactful Strong Face'. The exterior reflects Honda’s "Sporty, Protective, and Progressive" design with a wide bold stance, impactful front fascia, and strong shoulder line giving the Amaze a genuine compact sedan proportion, enhancing both confidence and safety. The wide, robust front and strong bumper creates a bold and confident appearance. Its sleek profile is highlighted by extended lines from the grille to the DRLs, complemented by character line that flows seamlessly towards the rear. Advanced and Distinctive LED headlights and taillights add a modern, iconic touch. The higher beltline, achieved through a balanced body-to-cabin ratio, adds a sportier feel with a low center of gravity, even within a vehicle length of less than 4 meters.

2. OUTCLASS INTERIOR, COMFORT AND CONVENIENCE

Designed with the styling concept of "Elite Boost Up Interior - Class Up Sedan", the all-new Amaze emphasizes 3 key elements - Progressive (Boost your status), Refresh (Boost your energy), and Agility (Boost your confidence), boasting top-class comfort in the passenger room with its spacious and comfortable cabin. The instrument panel and door lines now feature straight, integrated flow lines, creating a wide and sleek architecture. A series of enhancements like flat and unobstructed design of the horizontal instrument panel have significantly improved visibility from inside the car and increased adaptability to various driving conditions in India. Additionally, refined design elements have been incorporated to enhance the premium and secure feel of the interior space.

3. OUTCLASS PERFORMACE

Aligned with Honda’s global direction of “Enjoy the Drive”, the all-new Amaze is also developed to achieve comfort-balanced target performance adapted to the road environment, characteristics and scenarios common in the Asian region. The dynamic performance concept is refined to fit the sedan’s identity providing greater handling, stability, comfortable ride, and stability.

Powered by an E20 compliant 1.2L 4 Cylinder i-VTEC SOHC petrol engine, the all-new Amaze is available with both CVT and 5-speed Manual Transmission options. With either option, this well-balanced engine delivers high fuel efficiency and excellent driving performance.

The new fuel injection-ECU enables the engine to communicate with the vehicle and control Honda SENSING technologies.

The Chassis, equipped with a MacPherson Strut Front Suspension and High-Torsional rigidity & light weight Torsion Beam Rear suspension, is engineered to provide enhanced comfort and stability. Combined with Advanced Braking Systems and precise EPS (Electric Power Steering), the Amaze delivers better controllability, steering and manoeuvrability.

The Air Condition system, by using a bigger blower motor and applying rear AC vents, ensures faster cabin cooling performance (5% faster for front seat and 45% faster for rear seat), especially for rear passenger comfort during heavy traffic congestion and high temperature environment.

For better NVH (Noise, Vibration, and Harshness) performance in the all-new Amaze, engine noise, road noise, and soundproofing have been improved to balance noise reduction, minimize vibration transfer, and provide a more comfortable ride.

4. OUTCLASS CONNECTIVITY

The all-new Amaze features intelligent telematics technology with Honda Connect offering 37+ highly useful features and comes with Industry best 5-year complimentary subscription. Honda Connect works with smart watch devices (Apple Watch OS 4 above & Android Wear OS 2.0 and above) and Alexa remote capability.

5. OUTCLASS SAFETY

In line with Honda's global vision to achieve zero traffic collision fatalities involving Honda vehicles by 2050, the all-new Honda Amaze incorporates Honda’s global safety standards, offering 28+ advanced active and passive safety features.

The First in Segment application of Honda SENSING – Advanced Driver Assistance System (ADAS) technologies uses a high performance front wide-view camera with far reaching detection system to scan the road ahead recognizing road lines, road boundaries (such as curbs, etc.) and detect other objects (such as preceding motorcycles, bicycles, pedestrians (etc.) in both day and nighttime.  This system alerts the driver to minimize the risk of accidents and, in some cases, intervene to avoid or lessen the severity of a collision. Collision Mitigation Braking System (CMBS), Adaptive Cruise Control (ACC), Road Departure Mitigation (RDM), Lane Keeping Assist System (LKAS), Lead Car Departure Notification (LCDN) and Auto High-Beam (AHB) are the signature features of Honda SENSING.

6. GRADE AND COLOUR  

The all-new 3rd Generation Amaze is available in 3 feature packed trim levels – V, VX and ZX with Manual Transmission and CVT. The exterior colour lineup consists of 6 colours - Obsidian Blue Pearl (New), Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Meteoroid Gray Metallic and Lunar Silver Metallic.

7. OUTCLASS ACCESSORIES

All-New Honda Amaze comes with an exhaustive line up of Accessories. Customers will be able to purchase high value accessories like Rhythmic Ambient Light (7 colours), Ventilated Seat Top Cover with Massager in Beige and Black options, Front Parking Sensor, Trunk Spoiler with LED, DVR & TPMS linked to H-Connect, Dual Charger A & C Type etc at all our dealerships. Additionally, to give customization choice to customers, 2 Exciting Packages have been introduced: Signature Package – providing a premium exterior appearance with Chrome Garnishes and Utility Package – To provide enhanced protection. In total, Amaze will have 38+ accessory items on offer.

8 OUTCLASS ASSURANCE

The all-new Honda Amaze will offer complete peace of mind with 3 years of unlimited kilometres warranty as standard benefit to the customers. The customers can also opt for Best in Industry Extended warranty up to 7 years for Unlimited Kilometres, Anytime warranty up to 10 years and Road Side Assistance from the date of the car purchase. 

Introductory Price in INR (Ex-Showroom Delhi):

All-New 3rd Generation                         

Honda Amaze                                          V                                VX                                       ZX

MT                                                        799,900                         909,900                               969,900

CVT                                                       919,900                          999,900                              1,089,900

Photo Caption: Kunal Behl, Vice President - Marketing & Sales, Honda Cars India Ltd; Takuya Tsumura, President & CEO, Honda Cars India Ltd; Ryuto Shimizu, Director - Marketing & Sales, Honda Cars India Ltd; and Peerachet T, Product Development Team representative for the All-New Amaze from Honda R&D Asia Pacific at the global debut of the All-New 3rd Generation "Honda Amaze" in India.

Artificial Intelligence & Technology Forecast For 2025 From Atlassian

By Jamil Valliani, Head of Product, AI, Atlassian

“2025 will be the year of the AI agent. As agents grow richer in interactivity and start to reach across more than just text and into audio and visual elements, they will bring about a powerful cultural shift in how humans collaborate with AI. Agents are already quite good at augmenting and accelerating our work — in the next year, they will get even better at performing highly specific tasks, taking specialized actions, and integrating across products, all with humans in the loop.

I’m most excited to see agents becoming exponentially more sophisticated in how they can collaborate with teams to handle complex tasks. Agents are benefitting from rapidly evolving foundation models, reasoning over increasingly rich data sets, and gaining the ability to take more actions. These advancements will not only yield better results when handling tasks but also allow the agent to continually learn and handle increasingly complex problems, much like a human teammate or collaborator might. Our relationship with them will evolve, and we'll see new forms of collaboration and communication on teams develop.”

Joe Thomas, Head of Product Management, Loom

“As we approach 2025, I predict that teams will fully embrace asynchronous work as the foundation for AI-driven collaboration. Companies will recognize the immense value of high-fidelity, documented contexts—especially through asynchronous video—which AI can index and convert to other formats in powerful ways. We'll see a surge in content transformation from video to metadata and text, with AI agents converting these inputs into efficient workflows and actionable insights. Video recording will be increasingly leveraged as a powerful and efficient documentation mechanism, with individuals and teams increasingly trusting AI to help package the most effective note possible, whether it is to other teammates or to AI agents to get work done on the team’s behalf. This shift to asynchronous work will empower measurable productivity gains, both to solve for human-oriented constraints of time zones or schedules and human-AI collaboration.”

Turtlemint Reports 200% Growth In Motor Insurance Policies During Festive Season FY’25

Turtlemint, a leading InsurTech platform, has experienced exponential growth driven by a surge in its motor insurance business during the festive season of FY’25. The company has issued over 4 lakh motor insurance policies through its extensive network of insurance advisors, marking an almost 200% increase in sales compared to the same period last year.

According to Turtlemint’s data for FY25, the period starting from August to October has resulted in an increase in the total premium for motor insurance by 2.3 times from last year. A deeper dive into the data reveals that Tier 2 and 3 cities have emerged as a critical growth engine, contributing more than 90% to the number of policies sold and the premium amount.

The festival season, known for record vehicle sales fueled by discounts and offers, coincides with a sharp rise in motor insurance purchases as well. According to FADA data,  India witnessed a 19%* YoY surge in automotive retail sales in 2023, fueling an equally strong demand for motor insurance. Turtlemint, leveraging its advisor network and digital reach, capitalized on this festive momentum by ensuring customers across India were well-covered, especially in semi-urban and rural markets.

Tier 2 & 3 Cities Becoming Key Growth Markets

The significant rise in policies sold in Tier 2 and Tier 3 cities signals that these regions are becoming crucial growth areas for motor insurance, driven by increasing vehicle ownership and greater awareness of the importance of insurance. Turtlemint’s strategic focus on expanding its advisor network in these regions, coupled with its digital-first approach, is positioning the company to tap into this untapped market potential.

Dhirendra Mahyavanshi, Co-founder & CEO of Turtlemint, commented: "The festive season is always a critical time for vehicle sales, and this year we’ve seen a remarkable increase in motor insurance policies on our platform. India’s insurance sector is on a growth trajectory, with motor insurance being a substantial contributor. We are already witnessing a YoY growth of 85% in our motor policy sales.”

With our digital-first approach and expansive insurer network, Turtlemint is well-positioned to support insurance advisors to meet the rising demand and provide financial security to vehicle owners nationwide. As the season progresses, we anticipate continued momentum, especially through the year-end, supported by strong vehicle sales and our ability to scale rapidly across regions.

For advisors looking to tap into this growing market, the opportunity to sell motor insurance has never been bigger. With Turtlemint’s strong presence and support, advisors can maximize their potential and help more customers protect their vehicles.

Retail Ecosystem Gets A Boost With Coca-Cola’s Cutting-Edge Solutions

As India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation's economic growth through effective retail networks and consumer-focused strategies.

Within this context, Coca-Cola India is strengthening the country's retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth.

Boosting Retail Revenue with increased Reach and Consumer Engagement

Coca-Cola India’s coolers have become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. Integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly. By increasing product visibility and ensuring a refreshing experience for every consumer, the company reinforces its commitment to making beverages easily accessible in every corner of India.

Supporting Retail Growth with the Super Power Retailer Program

Launched in collaboration with the National Skill Development Corporation (NSDC), the Super Power Retailer Program is a cornerstone of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. According to the ICRIER report (released in 2023 and 2024), the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailer livelihoods, both directly and indirectly. The retailers report that coolers have boosted sales by attracting more customers, allowing greater product availability and longevity while offering a refreshing experience to consumers.

Sundeep Bajoria, Vice President of India Operations at Coca?Cola India said, “Our approach to cooler technology is about creating long term, scalable platform for retail growth. From tech-driven cooler models to advanced retail programs, with every step, Coca-Cola India is constantly innovating to create a resilient ecosystem. We’re committed to the future of retail by ensuring kiranas remain integral, profitable players in a new era of commerce.”

Extending Retail Innovation with Coke Buddy

Building on this vision, the Coke Buddy initiative brings tech-driven solutions directly to kiranas. Serving retailers 24/7, the platform empowered by AI-driven insights and streamlined processes, offers a more personalized and seamless shopping experience. This elevated level of service has transformed this journey deepening the bond between Coca-Cola India and its consumers.

It is essential to leverage the nation's strengths, adopt best practices, and drive innovation across the industry. With its commitment to innovation and focus on strengthening the retail value chain, Coca-Cola India aligns with the Government of India’s vision of Viksit Bharat, paving the way for shared progress. 

About Coca-Cola:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at http://www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

“The Best Time To Start Retirement Planning Is Now”, Says HDFC Life’s Latest Campaign

HDFC Life, one of India’s leading insurers, has unveiled its latest campaign focused on the critical need for timely retirement planning. The growing elderly population in India coupled with rising life expectancy due to advancements in healthcare and improved standards of living, makes retirement planning imperative.

With individuals projected to require 30 years of income post-retirement by 2050*, early and strategic retirement planning is essential. Despite recognising the importance of starting early, many Indians face a significant gap between intent and action. Alarmingly, 90% of individuals, above the age of 50 years, regret having delayed their retirement planning**.

HDFC Life’s latest campaign highlights a common barrier leading to postponement of retirement planning. Parents usually prioritise financial commitments such as home loan repayments, children’s education, or immediate family needs over their own retirement planning. This postponement diminishes the retirement corpus, as late planning offers limited time for wealth accumulation.

HDFC Life’s new campaign leverages a relatable milestone – a child’s departure for college - as a pivotal moment for parents to begin their retirement planning journey. The campaign aims to create awareness about the need to secure one’s financial future while balancing familial responsibilities.

Speaking about the campaign, Vishal Subharwal – Group Head Strategy & Chief Marketing Officer - HDFC Life said, “The risk of outliving one’s savings is one of the biggest concerns that individuals face during their lifetime. The solution lies in starting retirement planning early to harness the power of compounding. Very often, in India, this is postponed by individuals until their children’s future is secured. Our main message through this campaign is that an individual needs to start planning early for their golden years and the best time is now.”

Adding further, Vikram Pandey – Chief Creative Officer Leo Burnett, South Asia said, “Often it isn’t until their mid fifties that people realise they haven’t planned enough for their retirement, and then it gets too late. In this campaign for HDFC Life, through the story of the couple who are transitioning to a new phase in life as they deal with an empty nest, we wanted to reiterate that this is also a time to shift your financial priorities, as you set your sights toward retirement and funding the next chapter of your life. And who better than HDFC Life to plan this with.”

The campaign has been launched across diverse platforms, including television, digital, and other mass media, ensuring maximum reach and impact.

HDFC Life continues to advocate for financial literacy and awareness, emphasising the importance of proactive retirement planning in today’s dynamic economic landscape.

MAHE Achieves Landmark FWCI Of 1.5, Reflecting Global Research Excellence

Manipal Academy of Higher Education (MAHE) is proud to announce that its Field-Weighted Citation Impact (FWCI) has soared past the 1.5 mark, a monumental achievement that underscores the institution's growing influence in global research. This milestone represents a significant leap from an FWCI of 0.53 in 2020, showcasing the relentless dedication, cutting-edge research, and collaborative spirit of MAHE’s scholarly community.

The FWCI, a key metric reflecting the quality and impact of research, measures citations received relative to the global average in a specific field. Crossing the 1.5 threshold positions MAHE firmly among the top-tier research institutions worldwide.

Speaking on this remarkable achievement, Dr. H S Ballal, Pro-Chancellor of MAHE, said, "This milestone is a proud moment for MAHE and a testament to the hard work and ingenuity of our researchers. It reinforces our commitment to fostering a culture of academic excellence and innovation. I am confident that MAHE will continue to scale greater heights in the global research landscape."

Echoing this sentiment, Lt Gen (Dr) M D Venkatesh, VSM (Retd), Vice-Chancellor of MAHE, stated, "The leap in our FWCI is a reflection of the transformative strides made by MAHE in advancing research capabilities and fostering impactful collaborations. With world-class facilities like the Central Instrumentation Facility and the BSL 3 Facility, coupled with robust library support and open-access initiatives, our researchers are equipped to excel further. We remain committed to supporting interdisciplinary research and large-scale grants to elevate our impact globally."

MAHE’s growth is powered by a thriving research ecosystem that includes state-of-the-art infrastructure, a proactive approach to fostering collaborations, and support for open access, ensuring widespread dissemination of its scholarly work. These elements, combined with the unwavering commitment of its researchers, have made this landmark achievement possible.

As MAHE looks ahead, it aims to further bolster its contributions to the global research community by promoting innovative projects, enhancing interdisciplinary research efforts, and building impactful partnerships.

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams; through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life, as well as for national & multi-national corporates looking for top talent.

Honda Motorcycle & Scooter India Sells 4,72,749 Units In November’24

Honda Motorcycle & Scooter India (HMSI) announced its overall sales for the month of November 2024.

During the month, the company’s dispatches stood at 4,72,749 units. This includes domestic sales of 4,32,888 units and 39,861 units exports.

Noteworthy, HMSI’s YTD sales (April – November 2024) stands at 42,28,837 units. This includes 38,67,427 units of domestic sales and 3,61,410 units exports.

Key Highlights of November 2024: 

Product: Honda Motorcycle & Scooter India (HMSI) today ushered into the next era of mobility with the introduction of ACTIVA e: and QC1 in the electric vehicle segment. The unveiling of the iconic Activa brand in an all-new electrified avatar along with the QC1 marks a pivotal moment in the brand’s commitment to sustainable mobility in India. Bookings for the same will begin on January 1, 2025, and deliveries will commence from February 2025 onwards.

Road Safety: Expanding road safety awareness in India, HMSI conducted awareness campaigns in 09 cities across India – Hyderabad (Telangana), Guwahati (Assam), Bijapur (Karnataka), Karimnagar (Telangana), Bareilly (Uttar Pradesh), Kollam (Karnataka), Alibag (Maharashtra), Jalna (Maharashtra), and Dwarka (Gujarat).   

Toyota Kirloskar Motor Joins Hands To Celebrate Hornbill Music Festival 2024 For The Third Consecutive Year

Toyota Kirloskar Motor (TKM) today announced its continued association with the prestigious Hornbill Music Festival, one of India’s most iconic cultural celebrations, for the third consecutive year through the title sponsorship. Held at the Naga Heritage Village, Kisama, in Kohima District, Nagaland, the festival runs from December 2 to December 10, featuring exciting performances, including a special opening act by Japan’s renowned drum ensemble, Drum Tao. This unique collaboration brings together traditional and contemporary musical experiences, showcasing a deep cultural bond. TKM’s ongoing partnership with the Hornbill Music Festival reflects the company’s deeper connections with the people of Nagaland and Northeast, and support to promote the rich cultural heritage.

This year, the Hornbill Music Festival was inaugurated in the presence of senior leadership from Toyota Kirloskar Motor (TKM), including Ms. Manasi Tata, Vice Chairperson of TKM & Toyota Kirloskar Auto Parts (TKAP); Mr. Tadashi Asazuma, Deputy Managing Director for Sales, Service, and Used Cars at TKM & Lexus and Mr. Vikram Gulati, Country Head and Executive Vice President. The event was also witnessed the presence of TKM’s valued business associates – Mr. Y Vikheho Swu, Managing Director of Okusa Toyota; Mr. Nobuaki Yahiro, Managing Director & CEO of Toyota Tsusho India; Mr. Takayuki Ueda, Managing Director & CEO of Toyota Tsusho Insurance Broker India; Mr. Ryusuke Miyake, Corporate Officer of Sumitomo Corporation & General Manager of Sumitomo Corporation Automotive Sales & Marketing SBU; Mr. Shinya Watanabe, Deputy Managing Director of Denso International India and Mr. Keitaro Asano, Managing Coordinator of Toyota Industries Engine India.

As a part of its active participation in the event, TKM has set up an engaging car pavilion at the Hornbill Music Festival, featuring a display of its various popular models, including the Innova Crysta, Innova Hycross (hybrid electric vehicle), Fortuner, Glanza, Urban Cruiser Hyryder, Urban Cruiser Taisor, Rumion, Camry, Hilux, and Vellfire.

TKM is deeply engaged in the Northeast, with a strong commitment to elevating customer experiences and shaping the region’s automotive landscape with its world-class products and exceptional services. Currently, TKM has set-up 39 touchpoints in the Northeast region and will continue to expand its network to meet the region’s growing demand. This underlines the company’s customer centric focus to delivering efficient, accessible, and enriching ownership experiences for Toyota customers across the Northeast.

Commenting about TKM’s association with the Hornbill Music Festival 2024, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We are thrilled to continue our partnership with the esteemed Hornbill Music Festival for the third year in a row. This collaboration underscores our resolute commitment to honouring the rich cultural heritage of Nagaland, a region renowned for its vibrant traditions and remarkable diversity. The Hornbill Music Festival is more than just a cultural event; it is a celebration of history, arts, and music, showcasing the unique identities of the Naga tribes, making it a vital part of India’s cultural tapestry. This platform not only allows us to foster strong connect with the local community, but also enable us to add excitement to their festive fervour by presenting our wide range of product offerings to the customer base in the region.”

As a part of its community development efforts in the skilling area, TKM has implemented the Toyota Technical Education Program (T-TEP) in the region, with the set-up of 7 institutes across Nagaland, Assam, Manipur, Meghalaya, Tripura and Sikkim. This skill initiative is undertaken in collaboration with Automotive Skills Development Council (ASDC), aimed to build technical skills among rural youth in the Northeast. Further, this is complemented by the “STAR” (Scholarship Program for Technical Education and Recognition) within T-TEP providing financial support to deserving students from economically challenged backgrounds, enabling them to pursue various technical courses to become skilled and employable technicians. Towards this, TKM will continue to take focused approach to enhance the skill outreach by establishing more such T-TEP institutes in the Northeast region.

These initiatives highlight TKM’s commitment to empowering youth, fostering economic growth, and developing industry-ready talent that will contribute to the sustainable growth of the automotive sector in the Northeast and beyond.

About Hornbill Music Festival: The Hornbill Music Festival, organized by the Department of Tourism and the Department of Art & Culture, Government of Nagaland, is a vibrant 10-day celebration that beautifully showcases the state’s rich cultural heritage covering art exhibitions, lively music and dance performances, traditional feasts, and indigenous games like archery, Naga wrestling, and other athletic sports, providing a captivating glimpse into the region's distinct customs.

Toyota Kirloskar Motor Concludes 32nd iCARE Activity, Strengthening Commitment To Community Development

Reaffirming its dedication to community service and sustainable development, Toyota Kirloskar Motor (TKM) successfully concluded its 32nd ‘iCARE (I Community Action To Reach Everyone’) activity at Government High School, Kannahalli, near Kengeri, Bangalore in Karnataka on 1st December 2024.  Launched in 2017, iCARE is TKM’s institutionalized Employee Volunteering Program (EVP), designed to empower employees to drive meaningful change in their communities through initiatives that promote education, environmental conservation, road safety, and skill development. By encouraging employees to give back to society, iCARE embodies TKM’s commitment to creating a positive and lasting impact on lives.

This edition of iCARE was organized in conjunction with International Volunteer Month, a global initiative celebrating and encouraging impactful volunteer efforts. Witnessing active participation from 200 passionate TKM volunteers, who joined hands with 100 enthusiastic students, the event showcased the transformative power of collective action in driving meaningful change. The participant rejuvenated the school’s environment by painting vibrant murals on classroom walls and creating educational cards designed to spark creativity and among students.

Speaking on the occasion, Mr. Sudeep S Dalvi, Senior Vice President & Chief Communication Officer, TKM, said, “At Toyota Kirloskar Motor, we believe that true progress is achieved when businesses actively contribute to the betterment of society. The 32nd iCARE activity is a testament to this belief. By transforming classroom spaces with vibrant murals and crafting educational tools that spark curiosity, this initiative goes beyond improving infrastructure—it fosters a culture of learning and growth for young minds. At TKM, we remain committed to empowering our employees to actively participate in initiatives that uplift communities, reinforce our shared values, and drive sustainable development. Together, we aim to continue creating lasting, transformative impacts, both for individuals and for society as a whole.”

Since its launch, the iCARE initiative has brought together over 2,659 dedicated volunteers across more than 30 impactful events, enriching the lives of over 67,000 community members. Spanning diverse focus areas such as education, environmental conservation, road safety, and skill development, the program embodies a holistic approach to community upliftment. Looking ahead, TKM is steadfast in its mission to inspire employees to actively participate in meaningful initiatives, further strengthening Toyota’s enduring commitment to social responsibility and creating a positive, lasting impact on society. 

Unplug And Reconnect At Happiest Health's Get Set, Grow Summit 2024 – A Day Of Digital Detox For Families

In today’s fast-paced digital world, finding a healthy balance between screen time and meaningful family interactions has become more challenging than ever. Happiest Health is all set to host The Get Set Grow Summit 2024 on the 14th of December at Bethany High School, Bengaluru, a unique event designed to address this issue by promoting family health and wellness through the theme of ‘Digital Detox’. This interactive and enriching day is dedicated to helping both parents and children (aged 5-12) reconnect, unplug, and embrace a holistic approach to well-being in a technology-driven age.

With its ‘Digital Detox Edition’, the summit will focus on the importance of screen-free family time through interactive and fun sessions for children, providing practical tools to help families navigate the challenges of balancing technology use with quality, tech-free moments. Participants will discover strategies for developing healthier habits, enhancing family bonds, and promoting overall well-being through a series of engaging sessions tailored for kids.

The day-long summit will be filled with enlightening interactive sessions and activities. Here’s a glimpse of those interesting topics:

Expert Talks: Thought-provoking sessions on Digital Parenting, Mindful Technology Use, and Navigating Screen Time with industry-leading experts.

Interactive Workshops: Learn about the importance of nutrition, fitness, and mental wellness through hands-on cooking classes, yoga sessions, and fun art projects.

Family Activity Zones: Tailored zones with fun, educational experiences designed for parents and kids to enjoy together, all aligned with the event’s theme of digital detox.

Competitions and Challenges: Exciting games and activities that promote teamwork, creativity, and healthy competition among families.

Happiest Health invites parents, schools, wellness-focused families, and anyone looking to foster stronger, screen-free family bonds to attend this exciting, one-of-a-kind event.

For More details login to- Get Set, Grow ! children’s wellness  Summit 2024

About Happiest Health

Happiest Health is a global health & wellness knowledge enterprise promoted by Ashok Soota. Happiest Health provides credible and trustworthy health and wellness knowledge with views from globally renowned experts and doctors. The primary knowledge platforms are the daily newsletter, knowledge website, monthly print magazine, and knowledge app and summits. The wellness division of Happiest Health caters to corporates to achieve optimal employee well-being, fostering a happier, healthier, and more productive work environment. The newest addition to Happiest Health’s offering is its diagnostics services. Happiest Diagnostics is committed to a patient-centric approach and cutting-edge technology, with an aim to be the most trusted diagnostic partner in India.

Happiest Health embraces scientific knowledge with a keen focus on medical breakthroughs providing kinder, gentler therapies including cell-based treatments. It also has deep coverage of integrated medicine including ayurveda, homeopathy, and naturopathy. Happiest Health’s focus on wellness is holistic and energizing. Its Mission Statement is: “Better Knowledge. Better Health.” and convey its benefits to all.             

Aveeno Baby Partners With Over 11,000 Indian Healthcare Professionals To Pledge To ‘Start Early, Stop Atopic Dermatitis

* Sets GUINNESS WORLD RECORDS™ Title

* Breaks GUINNESS WORLD RECORDS title for ‘Most pledges for dermatological disease awareness campaign in one week’

* 82% of Indian parents are unaware of Atopic Dermatitis, reveals Aveeno Baby survey

* Know more about Aveeno ‘Start Early, Stop Atopic Dermatitis’ campaign: https://www.youtube.com/shorts/kl5SYwYzIcY

In a pioneering initiative, Aveeno Baby, US#1 Paediatrician Recommended brand a product range for baby’s sensitive, skin broke a GUINNESS WORLD RECORDS title for ‘Most pledges for dermatological disease awareness campaign in one week’ by joining hands with 11201 Indian paediatricians, dermatologists and healthcare professionals to pledge to prevent Atopic Dermatitis (AD) by early usage of moisturizers on newborns.

Atopic dermatitis (AD) is one of the most common forms of eczema, a chronic inflammatory skin condition that results in dry, itchy skin, with a dysfunctional skin barrier. Early intervention is crucial for the management of AD in children.  Sensitive skin conditions like AD-prone skin in babies are becoming increasingly common in India, necessitating a deeper understanding of this condition.

With aim to create awareness about sensitive skin conditions like Atopic Dermatitis, Aveeno Baby has launched ‘Start Early, Stop Atopic Dermatitis’ campaign to highlight the importance of power of oats-based moisturizers to better manage AD skin conditions.

Approximately 60% of children with atopic dermatitis develop symptoms within the first year of life, and 90% show signs by the age of five. The most common symptoms observed in babies include redness, itching, dry skin, and rash. Often, sensitive skin conditions in babies goes undiagnosed, leading to prolonged skin discomfort. The unpredictable flare-ups not only affect the baby’s skin but also disrupt their sleep cycle, impacting the well-being of the entire family. A survey conducted by Aveeno Baby and Firstcry revealed, that nearly 82% of Indian parents are unaware of Atopic Dermatitis, underscoring the need to raise awareness to manage such skin conditions effectively.

Mr. Manoj Gadgil, Business Unit, Essential Health and Skin Health, and Vice President Marketing, Kenvue said, “Sensitive skin calls for special care. Today, there is significant lack of awareness about sensitive skin conditions in babies and necessary therapeutic measures to manage it. We aim to educate and provide parents with an expert/paediatrician recommended product to reduce the incidence and severity of AD in infants. By collaborating with India’s leading healthcare professionals across the country, we aim to strengthen awareness on the role of oats-based moisturizers to manage mild to extreme sensitive skin conditions like atopic dermatitis in babies. We are delighted with the overwhelming response we have received from healthcare practitioners to set the Guinness World Record.

This initiative will play an instrumental role in strengthening awareness and highlighting the powerful role that Aveeno Baby can also play in managing sensitive skin conditions.”

According to Dr. Sumitra N, MBBS, DCH, Bangalore, “We are seeing a lot of sensitive skin conditions in babies owing to change in weather conditions especially in metropolitan cities like Bangalore. The fluctuations between warm and cooler temperatures can leave a baby’s delicate skin more vulnerable and prone dryness and related skin conditions. I would like to compliment Aveeno Baby for its efforts to raise awareness about sensitive skin conditions like Atopic Dermatitis and the role of moisturizers in preventing these conditions. A proactive approach can significantly reduce the risk of atopic dermatitis and other skin disorders in babies.”

To raise awareness about sensitive skin and AD amongst healthcare community and parents, Kenvue showcased its latest science on colloidal oatmeal as a powerful solution to address dry and sensitive skin in babies at PEDICON 2024, the 61st National Conference of Indian Academy of Paediatrics (IAP), an annual scientific conclave conducted by Indian Academy of Pediatrics (IAP) earlier this year.

As part of its ‘Start Early, Stop AD’ campaign, Aveeno baby will continue its awareness efforts through knowledge sessions with leading paediatricians, dermatologists, experts across cities coupled with influencer campaigns to share knowledge on early intervention and the use of moisturizers to manage sensitive skin conditions in their babies.

About Aveeno Baby®

Aveeno® Baby is the US#1* paediatrician recommended brand made with the power of oat for baby’s sensitive skin’. The history of Aveeno® Baby is built upon our commitment to combine scientific research with the ingredients found in nature. Our scientists unlock the power of a selection of natural ingredients – science and nature, working together, in harmony.  We bring nourishing solutions to your skincare so even the most sensitive skin feels soothed and moisturized.

At Aveeno® we partner with healthcare professionals and leading experts – dermatologists, pediatricians, pharmacists and scientists. We are the US#1 Pediatrician Recommended brand and a natural choice for your baby’s sensitive skin. For further information, visit Aveeno® India.

About Kenvue:

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, Johnson’s®, Listerine®, Neutrogena®, and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we believe in the extraordinary power of everyday care and our teams work every day to put that power in consumers’ hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.

16th Edition Of HGH India – Inaugurated In Bengaluru From Dec 03-06

* With this, the bi-Annual trade show expands to South India for the first time

HGH India, the leading trade show for home textiles, home décor, home furniture, houseware, and gifts, unveiled several innovations from 225 manufacturers and brands from across India and other countries at its 16th edition.  With several first-time exhibitors, HGH India is taking place in Bengaluru at the Bangalore International Exhibition Centre (BIEC).  Scheduled from December 03-06, 2024, the show is showcasing a diverse range of home textiles, furnishings, home décor, home furniture, houseware and gifts from leading brands, manufacturers and importers. The trade show was inaugurated today by well-known industry leaders as Guests of Honour.  They   included Mr. T. Sudhakar Pai, Chairman, Manipal Group, Mr. G. Kannapan, Chairman, Shardha Terry Product Pvt. Ltd., Mr. Umesh Gupta, Director, Bergner Impex (India) Pvt. Ltd., Mr. K.N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India Home, Kitchen and Outdoor, Amazon India.

Spanning over 40,000 square meters across BIEC, the trade show has a clear focus on strengthening the domestic Indian market. Managing Director, Mr. Arun Roongta said, "At HGH India, it has been our constant endeavour to bring the focus back on the domestic market, fostering growth and collaboration. By creating synergies among all stakeholders, we aim to unlock full potential of the Indian market for home textiles, home décor, home furniture, houseware & gifts.

There are approximately 500 new companies entering the business of Home products in India every year, in manufacturing, marketing and imports.  In addition, every year about 3,000 to 4,000 new retailers are entering this segment, both, online and offline. This re-iterates the fast growing home products industry in India.

HGH India is also committed to a sustainable growth and innovations in home products. HGH India aims to open up new business opportunities for retailers, OEM suppliers, brands and manufacturers, particularly in the rapidly growing home products market in the five states of South India. Consumption in these states is increasing by over 20% year on year.  Most market players are feeling the need to further expand their distribution and retail network in the Southern region. Many Indian companies are increasing their production, marketing, and distribution efforts to cater to local demand, while foreign companies are making a concerted effort to tap into this high-growth region.”

At the inaugural, Mr. T. Sudhakar Pai, Chairman, Manipal Group, said, “Bengaluru is one of the fastest growing cities in the world, running on innovation. It is our privilege to have the 16th edition of HGH India in Bengaluru. I have been part of the very first edition of HGH India in Mumbai. The World is big canvas of opportunities and is ever so dynamic. India must shine brighter on that canvas and catch up with the pace. With industry platforms like HGH India, we are hopeful of great synergy and business exchange.”

Mr. K.N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India Home, Kitchen and Outdoor, Amazon India, “Home category is one of the largest and fastest growing business on amazon. One in every two customers shop in this category and four in every five Prime customers shop in this category. Home segment is a huge market for us and a great opportunity for all of us to grow. We go where the customers are going, if they are going online, we will shift focus to online. Sometimes customers show us the way sometimes we pave it for them. It’s commendable how HGH India brings all the industry stakeholder under one roof and I am so happy to be part of this edition. I really love the vibe here and I would like to see at-least 100 more editions of HGH India. I can assure you our continuous participation here, edition after edition.”

Mr. Umesh Gupta, Director, Bergner Impex (India) Pvt. Ltd, “As I always say – An Indian kitchen never closes! A South Indian meal is a very happy meal topped with an amazing filter coffee. South Indian kitchens are like a peaceful zone. We, here at HGH India, are bringing South to India. So, we hope that our specialized cookware range for South Indian food can reach every home.”

Empower Your Future With Skill-Based Hospitality Courses At WGSHA

Welcomgroup Graduate School of Hotel Administration (WGSHA) is pleased to announce the launch of THSC/NSDC-certified skill development courses, designed to financially empower local youth and prepare them for successful careers in the hospitality industry. Starting in January 2025, these skill-based programs offer practical training and industry-recognized certifications, ensuring that participants are equipped to meet the demands of the ever-growing hospitality sector.

The courses available include Commis Chef (?45,000), Pastry & Bakery Commis (?45,000), Food & Beverage Service Associate (?20,000), Guest Service Associate - Front Office (?20,000), and Guest Service Associate - Housekeeping (?20,000). Applicants must have a minimum qualification of 12th Pass to be eligible for enrollment. With a focus on hands-on expertise and real-world application, these courses are designed to enhance employability and open up rewarding career opportunities.

Seats are limited, and early registration is encouraged. This initiative by WGSHA reflects its commitment to fostering skill development and supporting youth empowerment in the region. Don’t miss this chance to gain valuable expertise and begin your journey in the dynamic hospitality industry. For more details or to register, contact Chef Prasenjit Sarkar, Assistant Professor (Selection Grade) in F&B Management, at Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal, Udupi, Karnataka - 576104.

EaseMyTrip And Yas Island Abu Dhabi Partner To Offer Unbeatable Travel Experiences

* The "Greatest Of All Trips", a unique, out of the box IP that was brought to life with two of the most renowned brands!

EaseMyTrip.com and Yas Island, Abu Dhabi - the leading leisure and entertainment destination in the Middle East region are teaming up to deliver an unparalleled travel experience. This innovative campaign features 30 of India's top content creators engaging in thrilling challenges across Yas Island's award-winning theme parks. These creators explore the destination's exceptional attractions, while creating compelling content and facing challenges to inspire Indian travelers to explore the destination as a memorable experience. By combining EaseMyTrip's expertise in travel with Yas Island's premier offerings, this partnership presents exclusive packages designed to elevate the Yas Island adventure.  Designed to offer an unforgettable journey blending excitement with adventure, the campaign is set to redefine destination marketing!

The challenges undertaken by the creators will be presented in an engaging episodic series on the YouTube page of Yas Island, which will inherently build audience interest, excitement and engagement over time. Each episode will showcase the participants' originality, skills, and experiences as they navigate through Yas Island's thrilling attractions, one activity at a time. The series will end with crowning one ultimate winner who would showcase exceptional content creation abilities, creativity, talent, problem solving skills and would best capture the essence of Yas Island's world-class offerings. 

Adding star power to the campaign is celebrity host Sonu Sood, an acclaimed actor known for his significant contributions to Indian cinema and charitable efforts. Truly matching the superhero identity, his participation adds considerable prestige and appeal, enhancing the campaign's reach and impact among Indian audiences. 

The series invites viewers on an exhilarating adventure through Yas Island's four world-class theme parks: Warner Bros. World™ Abu Dhabi, Ferrari World Abu Dhabi, SeaWorld® Abu Dhabi, and CLYMB™ Abu Dhabi. Each episode features creators tackling thrilling challenges, offering an insider’s perspective on the parks' most exciting rides. This immersive content provides potential visitors with a captivating preview of Yas Island’s diverse offerings, from adrenaline-pumping rides to luxurious experiences and nostalgic, family-friendly fun. The campaign also highlights Miral Destinations as a leading hub for IP-themed attractions, uniquely bringing together three iconic brands in one destination.

Commenting on the partnership, Mr. Rikant Pittie, Co-Founder, EaseMyTrip, said, “We are thrilled to join hands with Yas Island,. This partnership brings together EaseMyTrip’s expertise in travel bookings along with Yas Island’s entertaining attractions to deliver exceptional vacation opportunities for Indian travellers including families, couples, and adventure seekers. This campaign is designed to ignite imaginations, inspire wanderlust, and redefine travel, blending thrill with luxury in a way that’s truly extraordinary.’’

Liam Findlay, CEO of Miral Destinations, commented, "Our partnership with EaseMyTrip marks a significant step in our mission to welcome more Indian visitors to Yas Island. We are confident that this collaboration will inspire and encourage families and adventure seekers to visit and create unforgettable memories and experiences that Yas Island is known for.

For more information and deals to book your Yas Island package, visit easemytrip.com for a fun filled vacation. 

YouTube: https://www.youtube.com/watch?v=ov9T-X8Hit4

Abbott Launches 14 Valent Pneumococcal Conjugate Vaccine (PCV-14) That Offers Broadest Protection For Children

* With PneumoShield 14, Abbott is launching a Pneumococcal Conjugate Vaccine (PCV-14), covering the highest number of strains for children from 6 weeks of age

Pneumococcal vaccines help address pneumococcal bacterial infections, including pneumonia and meningitis, for which children under two years of age are most at risk

* The 14 strains in PneumoShield 14, offer broader protection than current pneumococcal vaccines in India

Abbott, the global healthcare leader, announced today the launch of its Pneumococcal Conjugate Vaccine, PneumoShield 14, for children over 6 weeks of age. Abbott’s PCV-14 valent (Pneumococcal Conjugate Vaccine), offers broad protection, covering the highest number of serotypes, or strains, as compared to existing PCV-10 and PCV-13 vaccines.

A strain refers to a genetic or structural variant or subtype of a microorganism. The PCV-14 terminology in Abbott’s PneumoShield 14 vaccine refers to the fact that this vaccine offers protection against 14 different strains of pneumococcal bacteria. A conjugate vaccine is a distinct type of vaccine that combines a part of the bacteria with a protein to make it work better. This helps the immune system recognize and fight off the bacteria more effectively, making it stronger against certain infections, which can result in severe diseases, especially among children.

Children under five years of age, especially those aged two years or under, face a high risk of pneumococcal disease, which is caused by a bacterial infection.[i] Pneumococcal infections can result in a range of conditions, including pneumonia, meningitis (inflammation of the tissues surrounding the brain and spinal cord), or blood infections, collectively known as Invasive Pneumococcal Disease (IPD). Vaccination can protect against some of these infections and can prevent complications in children.

IPD is associated with high mortality in children under five years of age, resulting in 14% of deaths in India.ii

The PCV-14 vaccine protects against five more strains than the PCV 10, and two more strains than the PCV 13 vaccines that are currently used in India, in private clinics and hospitals. The recommended immunization schedule for PneumoShield 14, which is administered via intramuscular injections, is at 6, 10, and  14 weeks.

Swati Dalal, Managing Director, Abbott India Ltd., commented, “Children, especially those under two years old, are at a higher risk of having pneumococcal disease. This can hinder their healthy growth and development and increase the risk of complications. This innovation offers broader protection potential against 14 pneumococcal strains in circulation, which cause the majority of pneumococcal-related diseases in India. Introducing this vaccine is another step in our commitment to further strengthen our pediatric portfolio, to help children stay healthy.”

Dr. Srinivas G Kasi, Pediatrician, Kasi Clinic, Bangalore added, “Immunization offers an important protective solution for parents to fight off pneumococcal-related diseases such as pneumonia and meningitis, especially among children. Considering the challenges in diagnosing and treating such diseases, there is a clear need for advanced vaccines with a wider representation of relevant pneumococcal bacteria strains. This in turn, helps provide broader protection against pneumococcal disease amongst children.”

Pneumococcal vaccines are part of the government’s national immunization program to reduce childhood mortality in the country. It is important to contact a doctor to ensure that vaccinations are administered at the correct time.

About Abbott:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. In India, Abbott was established in 1910, and is one of the country's oldest and most admired healthcare companies. With more than 12,000 employees in the country, Abbott is helping to meet the healthcare needs of consumers, patients, and doctors throughout urban and rural India.

Connect with us at www.abbott.com and www.abbott.in, and on Facebook and India Facebook, LinkedIn, Instagram, X and YouTube.