Mahindra n Mahindra Ltd., a part of the US $17.8 billion Mahindra
Group, today introduced 7 new products simultaneously under its Supro platform.
The company launched 4 new variants of its stylish and spacious Passenger
carrier, namely Supro Minivan, Supro Minivan VX, Supro Minivan CNG and Supro
School Van and 3 new variants of its modern load carrier, Supro Minitruck,
Supro Minitruck CNG and Supro Cargo Van. Priced competitively, the Supro
Minivan starts at Rs. 4.61 lac (ex-showroom Bengaluru, BS4) while the Supro
Minitruck starts at Rs. 4.33 lac (ex-showroom Bengaluru, BS4).
Today, the Supro
platform boasts India’s widest range of Passenger and Cargo vehicles with 11
offerings which are available in Diesel, CNG and Electric Variants.
In the small commercial
load category, the company expanded its range with the launch of Supro
Minitruck, Supro Minitruck CNG and Supro Cargo Van, additions to the already
existing Supro Maxitruck, making it a complete range of powerful, profitable
Small Cargo vehicles.
In the passenger
category, the company expanded its range with the launch of the Supro Minivan,
Minivan VX, Supro Minivan CNG and Supro School Van to the already existing
Supro, resulting in it a complete range of spacious, comfortable Minivans.
The Supro platform was
conceptualised to effectively cater to the needs of multiple segments in the
passenger and cargo movement categories, while delivering a superior value
proposition.
Speaking on the launch, Pravin Shah,
President and Chief Executive (Automotive), Mahindra n Mahindra said, “As the leader in the small commercial vehicle
load segment with a market share of 51% in less than 3.5T category, we are always
aiming to understand and address the evolving needs of our customers. The roll
out of an entire range of 7 new variants from the Supro platform with their
superior value proposition is a strong step in this direction.”
Built at Mahindra’s state-of-the-art
plant in Chakan, Maharashtra, the Supro platform has
undergone rigorous and full test cycle runs and has been validated on all
performance, safety and reliability parameters. It also comes with a
class-leading warranty of 2 years/60,000km (whichever comes earlier).