The ICL 2.0 awards acknowledges efforts by various brands in the content sections across industries. It is designed to promote content developers, trends, and exemplary work in the content field. The award was received by Basav Mukherjee, Chief Revenue Officer, Columbia Pacific Communities and Piali Dasgupta, Vice President Marketing, Columbia Pacific Communities on October 4, 2019 in New Delhi.
The award-winning Columbia Pacific Communities’ website - www.columbiacommunities.in brings alive the concept of zest for life and positive ageing keeping true to its brand ethos. The website serves as an engagement platform that shatters various age related stereotypes.
With its recent digital campaign, #Relearn, it has set a benchmark for itself in breaking age related stereotypes. The Blog, which sits within the website, is a platform for and of the its 1600 residents to share their ideas, thoughts and experiences, thereby keeping them mentally agile and engaged.
Commenting on the website content strategy, Piali Dasgupta, Vice President Marketing, Columbia Pacific Communities, said, “The content on the website is a result of months of hard work, clutter breaking creativity and meticulous execution. The videos and static content on the website seamlessly integrate the brand's philosophy of positive ageing. The hand sketched imagery, our visual leitmotif, lends it an unmistakable charm. The huge number of repeat visitors on the website is an indication of the content appealing to our audience. Being recognised for daring to think out of the box is a special feeling. We are very proud to be receiving this award from industry stalwarts within four months of launching the website.”
On winning the glorious award, Basav Mukherjee, Chief Revenue Officer, Columbia Pacific Communities, said, “We are delighted to be recognised for our attempt at breaking stereotypes and for challenging the status quo. The concept and creative were a collaboration of the marketing team and our digital partner WAT Consult and it resonated with our audience. This recognition is an affirmation of our efforts at breaking age based stereotypes and we thank the jury.”
The engaging posts on the blog, all contributed by the residents, on interesting topics such as Listening versus Reading, Interesting facts on Cricket, and Unsung War Heroes. With time, the blog aims to grow into a platform for the residents to share their thoughts, experiences, stories and ideas with the world.
Columbia Pacific Communities is the largest independent senior living community operators in India and it has close to 1600 residences under management in 5 cities and 9 locations in south India. As a front runner in the senior living space, Columbia Pacific Communities is committed to providing world-class practices that exceed the expectations of its stakeholders.
The website acts as the face of the brand which stands for enthusiastic and active, positive ageing.