Here are some interesting nibbles on user behaviour from the emerging regions of India-Map
· A Zomato delivery roved across the Brahmaputra River on a boat, in the city of Guwahati, to deliver Chicken Hakka Noodles. It took around 1.5 hours in total to make the delivery
· 70% of Zomato’s regular users in Kolhapur had never tried food delivery in their life (even over a phone call), and Zomato was the first food delivery experience of their lives
· Tuni, a small town in Andhra Pradesh is the smallest emerging city in food delivery with the highest number of cashless payments
· Abohar in Punjab was the first city to cross 1,000 orders on the day of launch and has been clocking 2,000 orders a day since then
· An order worth a whopping ₹1,84,760 was delivered in 415 boxes in Jaipur, and another massive food order was placed by a user in Lucknow worth ₹16,800.
· Indore requests more midnight meals than Mumbai
· Kota is the largest emerging city in food delivery
· Bhagalpur and Gaya have more delivery partners delivering food on cycles than on bikes.
· Vijayawada is most likely to get breakfast than any other city
Something interesting brewing in Hyderabad (it is too interesting to miss!)
Over 100 Zomato delivery partners waiting to pick up their assignments at the Bawarchi restaurant in Hyderabad. Bawarchi typically receives ~2,000 orders a day from Zomato.
Zomato currently lists over 1 lakh restaurants in India and has a last mile delivery fleet of 180,000 partners. Globally, the food tech giant is present in over 10,000 cities with over 1.4 million active restaurants on the platform.