The new campaign is launched with a focus to bring people together during cricket matches and encourage them to dine-out at their favorite restaurant.
Speaking on the campaign, Mr. Ankit Mehrotra, Co-founder and CEO, dineout said that, “Cricket is like a religion in India, and people love watching it. Through this campaign we are stressing towards a cultural and lifestyle shift. We somewhere feel that the whole era of going out and enjoying cricket matches at a restaurant with your loved ones is fading away. Therefore with this campaign we wish to see change in our lives. We are not just saying to go out and have food, but make more memories over a meal while enjoying your favorite sport at a restaurant.”
‘Predict online & eat offline’ allows users to predict the winning team every day along with the scores for each teams to stand a chance to win upto Rs. 900 dineout earnings every day. The results of predictions will be revealed at the end of every match along with the credit of the earnings won. Earnings worth Rs. 50,000 can be won this season. The top scorer in ‘Predict and win’ will win a trip for 2 to London powered by Ixigo.
Cricket matches in India are an amalgamation of heady adrenaline, excitement and enjoyment. On match days, families and friends come together and are gripped in the fervor of the excitement of the day. Leveraging the upcoming IPL and World cup fever, dineout with its ‘Predict and Win Campaign’ urges consumers to step out of the comfort of their homes and share the cricket excitement with other fans while enjoying the finger-licking.