The state-of-the-art facility will focus on catering to the growing export market. Funskool (India) Limited has been systematically expanding its presence across the globe with its own brands such as Giggles (Infants & Pre-school), Fundough (Dough), Handycrafts (Arts& Crafts) etc. and is also a major OEM player in the European and American markets for many international toy companies like Hasbro (Jenga, Scrabble), SpinMaster (Paw Patrol Toys), ELC, Flair, Drummond Games etc.
With an investment of over Rs.25 crores in plant & machinery the new facility is focussed on automation, and is ergonomically designed and equipped with special features such as a heat resistant roof to give comfort to the workers. The large shop floor is structured in such a way, that right from the intake of raw materials to the packaging of the final product, all processes are completed on the same floor, thus making it more efficient.
Speaking on the occasion, John Baby, CEO, Funskool India said: “We are happy to inaugurate our third manufacturing facility in India. Toys manufactured at Funskool factories adhere to the highest parameters pertaining to quality, packaging and other norms and this factory is testimony to the stringent norms that we follow.”
He also added “We have heavily invested resources into Research & Development in order to enhance new product ranges under our home brands Giggles, Fun Dough, Play ‘N’ Learn & Handicrafts. Additionally, this factory would also cater to the growing needs of the international toy partners for meeting their demands and have factored in the proximity to the Chennai port whilst selecting the location for the factory.”
Speaking on the occasion, Arun Mammen, Vice Chairman and Managing Director, MRF Limited and Chairman, Funskool India Limited said: “Funskool is a brand which has always been dear to MRF Limited and we are proud to inaugurate the third factory in India and the second factory in Ranipet. Having been in the toy manufacturing industry for the last 30+ years, gives us the onus of benchmarking the norms for the industry and we are proud that we continue to set new bench marks consistently. This new facility has been constructed keeping in mind the growing demand in the sector”.
Funskool also have licenses for Board Games from Disney, Nickelodeon etc. as well as for some of the world’s most popular board games like Othello, Stratego, Scotland Yard and several others and all these licensed products are manufactured at their own plants in Goa & Ranipet. The domestic toy manufacturing industry will be a significant driver for the growth of the Indian toy market, and Funskool (India) Limited endeavours to fully support this by enhancing investments in this sector.
The company already represents major international toy companies like Hasbro, Takara Tomy, Ravensburger, SIKU, Schleich, Playmobil, Meccano, K’Nex, Engino, New Bright and several others through exclusive Distribution Agreements for India.