Wednesday, February 27, 2019

About 65% People in South India not Prepared for Home Threats says Godrej Locks Report

Around 65% people in South India are not prepared to handle home safety threats such as burglaries, robberies, among others, highlights Godrej LocksS ‘Har Ghar Surakshit 2018 Report: India’s Safety Paradox – Home Safety Vs Digital Safety’, conducted by Research Now. While the Southern region seems unprepared for home safety threats, 57% people are also not ready to upgrade to high-tech safety solutions for homes. This is a startling fact, as Southern India is perceived to be a step ahead than other regions in adoption of technology.

While 82% people in South India are aware of home safety technologies such as digital locks, they have not felt the strong need of adopting it for their homes. South region is swift in adopting technologies, for convenience, comfort and productivity.  In this tech savvy region, 25% change their computer passwords and 19% change banking PIN’s every 2-5 months. Over 51% use fingerprint sensor on smart phones. Most of the safety options that people in South India use, like the fingerprint and PIN, are also available in home locking solutions, but they lag behind in embracing such technologies for home safety.

Commenting on Godrej LocksS ‘Har Ghar Surakshit 2018 Report’ and its findings, Mr. Shyam Motwani, Executive Vice-President and Business Head, Godrej Locking Solutions and Systems, said, “As a brand that is synonymous with trust and safety, Godrej LocksS purpose is to make people aware of the importance of home safety. Har Ghar Surakshit report suggests that Indians, although feel safe at home, are unprepared to deal with home safety issues. Moreover, home safety has become secondary in this digital age. We want to encourage people to prioritize home safety just like how they secure their digital assets. In line with this vision, #HarGharSurakshit campaign will promote the larger cause of enhancing safety across homes of people in urban and rural India.”

‘Har Ghar Surakshit 2018 Report’ is released as part of #HarGharSurakshit, a nationwide awareness campaign by Godrej LocksS, to promote home safety across Indian homes.  The report states 64% Indians are not equipped to handle home safety threats. Surprisingly, 70% of all thefts in India are home thefts while only 30% are digital thefts. This emphasizes that at a national level, home safety requires equal or more attention that is enjoyed by digital safety as 61% people don’t want to upgrade to high tech safety for homes. While speaking of the South, home safety needs greater attention as more than half of the population in the region are unprepared to deal with home safety threats. The report presents this interesting behavior pattern of people from across India towards home and digital safety.

Indian homes have a lot to protect like important documents and credentials, money, jewellery, and other valuables. However, Indians seem to be lagging behind in upgrading even the primary source of protection of their homes i.e. locks as only 40% Indians change their locks in 2-3 years and 20% have never changed it.

Indians enhance their digital safety actively due to regular updates of digital risks through information across platforms. They also receive reminders to change their passwords or upgrade their digital security level to the next advanced versions. Similarly, people are willing to enhance their home safety if they are made more aware and provided with information, which will bring about a behavioural change amongst citizens towards the perception of home safety. Through #HarGharSurakshit campaign, Godrej LocksS intends to bridge this awareness gap. The company has pledged an investment of INR 100 crore over the next 3 years towards #HarGharSurakshit and will be undertaking multiple initiatives through various platforms across India.

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