This special program was designed to make a meaningful contribution towards the upliftment of the trucking profession, constantly striving to reward, recognize and delight the commercial vehicles customer, making every interaction a rewarding one.
Commenting on the program, R T Wasan, Head – Sales & Marketing, Tata Motors, said, “At Tata Motors, we strongly believe that education is a fundamental right of every child. Unfortunately, countless bright minds forego this basic right due to a lack of funds. Through this initiative, we wish to reward academic excellence and encourage children to pursue their career ambitions. With upcoming editions of the program, we aim to reach out to more families who require monetary assistance thereby making education more accessible.”
All Tata Delight members’ children are entitled to apply for the scholarship. To avail the scholarship, Tata Delight loyalty program members are required to fill a form and submit it along with the 10th or 12th standard mark sheets of the student and other relevant documents. The student must be between 14 and 20 years of age and have a total score of 70% or above. The applicants are shortlisted and the scholarships are distributed to the winners at Tata Motors dealerships across India.
Since its inception, the program over the last five editions has helped fulfill the dreams and aspirations of over 1,000 deserving children by ensuring that they receive adequate support to pursue their right to higher education. The company to date has granted scholarships to over 1000 students, amounting to approx Rs. 1.5 crores to all the beneficiaries.
The Tata Delight Star Scholarship program is appreciated by customers as well as by the industry. In a segmented survey conducted, the beneficiaries of the prize money expressed their gratitude to Tata Motors for this initiative and claimed it was of great help in their child’s tuition fees in the subsequent academic year. The Tata Delight program won the Automotive Gold award at the DMAi Awards in 2014, the Order of Excellence award for Best Brand Loyalty Campaign by the Dragons of Asia in 2015 and Leader Certificate by the Direct Marketing Association, Asia in 2015.