SILICON VILLAGE

Monday, November 26, 2018

Tata Motors Celebrates #DeshKeTruck with a Brand New TVC



Continuing from its association and strong support towards home –grown sports of the country like Kabaddi and Wrestling, Tata Motors, India’s leading automotive company has introduced its brand new TVC “DeshKeTruck”. The film establishes Tata Motors’ range of commercial vehicles as an integral part of a sportsperson’s quest for excellence, helping them hone their skills to pursue success. The vehicles also double up as a symbol of perfection, inspiring every athlete to push their boundaries akin to these commercial vehicles that are unstoppable in the wake of challenges. The film ‘Desh Ke Truck’ has been conceptualized by Rediffusion and executed by Old School Films.

The TVC features players such as Sushil Kumar, Bajrang Punia, Sakshi Malik, Rishank Devadiga, Monu Goyat etc. among others, from WFI and PKL. It will be promoted during the ongoing Pro Kabaddi League matches, further cascading on to the social media handles with the following hashtags - #DeshKeKhiladi #DeshKeTruck #PKL #WFI. URL to the TVC – Tata Motors Desh Ke Truck TVC

Speaking on the TVC, UT Ramprasad, Head – Marketing and Brand Communications, Commercial Vehicle Business Unit, Tata Motors said, “Tata Motors is the archetype trucking champion of India. In essence - the ‘DeshKeTruck’ positioning embodies our vehicles and the movement of the Indian economy at large. Tata Motors Commercial Vehicle’s association with Kabaddi & Wrestling is our acknowledgment of the undeniable and unstoppable ‘Sportification’ of India through these homegrown sports.”
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