The proprietary “baked” technology locks the taste of sweet corn as it bakes it into every strand of noodles. The product also comes with two special taste makers – a dry seasoning that is specially created to deliver taste and a market-first, second seasoning through a flavoured oil that enhances the overall taste.
Talking about the launch, Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “I am very happy that we are introducing India’s first baked noodles. Product innovation and renovation continues to be the core of our business strategy. This year we have made some important interventions with brand MAGGI. We are committed to enhance the nutrition profile of our products by adding ingredients to our products and using our proprietary technology. With every new addition to the MAGGI portfolio our objective is to offer more choices to our consumers who are seeking options that resonate with their evolving tastes and preferences. We hope this will be liked as there is goodness of sweetcorn baked in every strand.”
Nestlé also understands that kids eat better when they are involved in the process of cooking at home. New MAGGI Nutri-licious® Baked Noodles with its delicious taste and convenient method of preparation will enable parents to introduce kids to the joy of cooking at home.
MAGGI Nutri-licious Baked Noodles are available across leading supermarkets and mom-and-pop stores in Bangalore, Chennai, Hyderabad and Kochi.