SILICON VILLAGE

Wednesday, October 3, 2018

WROGN is the Official Lifestyle Partner of the Bengaluru Football Club


Universal Sportsbiz Pvt. Ltd (USPL), the celebrity-led fashion retail company, today announced the association of its leading celebrity breakaway youth fashion brand, WROGNTM as the ‘Official Lifestyle Partner’ of the Bengaluru Football Club (BFC), the city-based franchise of the Indian Super League, in a deal that will run over the next three seasons.

Wrogn, a trendy, irreverent and quirky brand, is the ideal choice for BFC. Nicknamed ‘Blues’ by its fans, BFC has a very similar attitude. And just like Wrogn, BFC is also a fan favourite. Wrogn’s crazy cool style will add the right Wrogn touch of style to BFC.

Anjana Reddy, Founder, USPL, said, “This is an exciting time for all of us. We are delighted to be associated with the country’s foremost football club. Wrogn’s attitude and BFC’s ideology will go hand in hand in creating a memorable partnership. And that means fans of BFC have one more big reason to cheer! We wish the team all the best in the upcoming season of ISL.”

With domestic matches getting more and more popular, there is expected to be a jump in television and digital viewership. That can only mean more fans. BFC has some of the most active fan clubs in the country, fiercely devoted to the team, with West Block Blues being the biggest. All these fans, and customers of Wrogn, will have opportunities to engage with the team, and watch them in action at the stadium.

Wrogn has planned exciting, funny and quirky content featuring BFC to draw in the fans. With Wrogn’s trademark humour and attitude joining hands with BFC’s fierce spirit and love for the game, fans are in for a season of fun and football. Wrogn plans to build a massive engagement campaign with its customers and fans of BFC across all their outlets in the country, and the various digital properties of both the brands.

Mustafa Ghouse, COO of Bengaluru FC, said, “Every season at Bengaluru FC, we look to raise the bar on all fronts, and that includes our associations. We are glad to have Wrogn on-board for the next three seasons. The brand and the club have much in common and this association also includes plans for our fantastic fans which makes it even more interesting.”
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