SILICON VILLAGE

Thursday, October 25, 2018

Tourism Malaysia & MATTA Targets More Tourist Arrivals in 2018 from South India


Tourism Malaysia and Malaysian Association of Tour and Travel Agents (MATTA) recently organised its Sales Mission to Bengaluru to increase the arrivals from South India.

In a show of support to promote Malaysia as a destination of choice, the South chapters of  TAAI, TAFI and SIGTOA signed a Memorandum of Understanding with  MATTA and Tourism Malaysia in Bengaluru today . This event was witnessed by His Excellency. Dato’ Hidayat Abdul Hamid, High Commissioner of Malaysia to India.

India features among the top 6 contributing markets to Malaysia Tourism with a significant number of tourists arriving from South India. The Sales Mission to South India comprises Malaysian delegation of 15 travel agents, 2 hotels, 3 theme parks and Tourism Malaysia officials. Malaysia Airlines, Air Asia and Malindo Air also extended their support by participating in this event and ensuring the flight routes to Malaysia are being offered in the local markets. The sales mission saw an enthusiastic exchange of ideas and information between the Malaysian delegation and the Indian counterparts.

Since the beginning of this year, MATTA has been looking into aggressive overseas promotion through sales missions, trade shows, hosting overseas travel agents and online marketing influencers to create awareness of local destinations in Malaysia and other business opportunities.

At present there are over 230 weekly flights offering more than 41,000 seats from India to Malaysia. The expected launch of flights by Indigo from Bengaluru and Delhi to Kuala Lumpur with 1260 seats per week will add to the connectivity to Malaysia.

As part of its efforts to ease travel to Malaysia, the Malaysian government has introduced  the e-visa facility (https://www.windowmalaysia.my) for Indians which is hassle free with no physical submission of documents and is valid for multiple & single journey to Malaysia for purposes of tourism trips for the maximum of 30 days. The country expects to welcome over a million Indian tourists by 2020.

About MATTA:The largest NGO for travel in Malaysia. Currently, it has a total number of 3,300 members, comprising local tour and travel agents as well as overseas affiliations. MATTA’s vision is to contribute significantly to the growth and development of the travel and tourism industry in Malaysia. It has the mission of ensuring members operate ethically and professionally and meets the needs of travellers by providing effective advocacy in industry and government affairs, training, education and communications initiatives as well as marketing opportunities. 

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