SILICON VILLAGE

Tuesday, October 16, 2018

Tata HARRIER SUV Commercial Bookings Now Opened in India


To cater to the growing popularity of the Tata HARRIER, Tata Motors has commenced bookings of its much awaited SUV, staring today. Born of legendary pedigree, the Tata HARRIER is based on the revolutionary  architecture, derived from Land Rover’s legendary D8 architecture on which over 1 million SUVs have been sold worldwide. Customers can book the HARRIER with an amount of INR 30,000 on www.tataharrier.com or visit the nearest Tata Motors authorized dealership.

According to Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors -“Since its showcase as a concept at the Auto Expo 2018, the HARRIER has made huge waves amongst the SUV lovers. With the rising excitement and consistent demand from our discerning customers to book the HARRIER at the earliest and be amongst the early ones to receive deliveries, we have taken a conscious decision to open bookings in the festive season. With Turnaround 2.0, we have already begun our journey towards winning sustainably in the passenger vehicle business and we are confident that with the introduction of this new class leading SUV, we will only soar higher.”

Offering exemplary driving dynamics, this 5-seater monocoque SUV has been extensively tested for a cumulative distance of 2.2 million kms, showcasing its mettle to wade through the toughest of terrains. Powered by the 2.0L KRYOTEC cutting- edge diesel engine, the vehicle delivers exceptionally refined drivability and performance. Harrier will be the first product to sport the Impact 2.0 Design language from Tata Motors. It will offer extraordinary exteriors, intelligently designed luxurious interiors, future ready connectivity and infotainment.

Marrying an extremely robust legendary architecture to the power- packed performance of KRYOTEC, the Tata HARRIER promises to set new benchmarks for SUVs with its launch in early 2019.

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