SILICON VILLAGE

Friday, September 28, 2018

Honda 2Wheelers India Cements its Footprint in Shared Mobility


Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) - the most trusted & favoured brand in South India today announced its latest deal with yet another aggregator in the shared mobility space – VOGO, India’s fastest growing scooter sharing network.

VOGO’s fleet of over 1500 scooters will comprise of India’s largest selling iconic scooter Activa 5G. Already delivered 200 units in Hyderabad and delivering 300 units in Bangalore today, Honda scooters will serve as the newest option for metro commuters.

Announcing this latest business deal at the mega delivery event in Bangalore today were Yogesh Mathur, Regional Head, South region- Sales, Honda Motorcycle and Scooter India Pvt. Ltd & Mr. Padmanabhan B, Founder- VOGO and other dignitaries.

Rapid urbanization and inadequate mass transit options in India are leading to the spectre of deteriorating traffic congestion in cities. Shared mobility on two-wheels is evolving & increasingly weaving its way to fuel the increasing demand in the shared mobility space.

Elaborating on the trends in the shared mobility segment, Mr Yadvinder Singh Guleria, Senior Vice President- Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Scooters are universally accepted due to their unisex appeal, comfort and convenience. Honda being the undisputed primary choice of customers, is being increasingly inducted by various shared mobility companies in their fleet. We thank VOGO for choosing Honda to be a partner for the latest fleet expansion and wish them success.”

Honda is fast becoming the first choice of 2Wheeler taxi aggregators. Very recently, Honda delivered 3000 units to one of the major aggregator in the southern region. From an initial business with 10 shared mobility players in 2014, Honda is now the first choice of over 30 shared mobility players operating in key towns like Bangalore, Delhi, Mumbai, Hyderabad, Kolkata, Jaipur, Kochi, Ahmedabad, Gurgaon, Goa etc.

It’s noteworthy that Honda’s products are preferred by shared mobility players across all 3 types of operations – be it aggregators, two-wheeler rentals or even the digitized self-ride rentals.

Making Honda even more desirable is the high trust that consumers of shared mobility providers repose in the brand. Further on, Honda 2Wheelers is aggressively supporting these mobility players with value additions and insights on increasing customer satisfaction while giving high quality two-wheelers which give low operating and maintenance cost benefit over long term.

Speaking on the occasion, Padmanabhan B, Founder, VOGO said, “We are excited to be working with a world class automobile manufacturer, like Honda, on our growth journey. We are building a strong network of scooters, being the preferred choice of shared mobility customers, that will solve traffic and congestion in large Indian cities and make daily commute easy and hassle-free.”

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