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Friday, September 21, 2018

Etios Series Reaches Milestone of More than 4 Lakh Happy Customers in India; Positive Sales Growth of 10 % in April-Sep 2018


Toyota Kirloskar Motor announced having reached a significant milestone of more than 4 lakh happy customers for Etios Series in India.  Designed for the Indian Market by the Indian minds, Etios series consisting of Platinum Etios, Etios Liva and Etios Cross has been one of the most popular choice of Indian families for its world-class quality, durability and reliability.  It has been constantly updated with newer innovation to offer the best to the customers. Liva sales continue to witness a positive growth of 10% in April to September 2018 as compared to same period last year.

Toyota as a brand has been relentlessly customer-centric, listening to and anticipating what their customers need. The Etios series paved the way for Toyota to give responsibility at the regional level and helped India to move forward in product designing, with the strategy ‘safety first, customer first and Make in India by Indian engineers’.

Etios Series has been in strong demand over the years since the launch of Etios in India in 2011, both personal segment and fleet customers appreciate the best in class comfort, unmatched safety features, high resale value, low cost of ownership and high fuel economy. 

Etios series has been constantly updated with refreshed new features, enhanced appeal, unbeatable safety features and newer technologies to add to customer delight. With the launch of the “Platinum Etios and Etios Liva” in September 2016, the company set new standards of safety, dependability, quality and performance. The bold design, premium new styling and plush new interiors which put the Platinum Etios and the New Liva in a league of its own, was designed to be the ideal family car. Toyota Kirloskar Motor also launched the new Dual-Tone Etios Liva with eye-catching dual tone design loaded with style and substance meticulously designed keeping in mind the modern taste of Indian customers. The Dual tone Liva has been widely appreciated by customers which has helped in pushing the growth of personal segment sales for Liva to 95%.

To add freshness and cater to the changing taste of young Etios Liva buyers, the company recently introduced the Liva Dual Tone Limited Edition across markets in India. The limited edition radiates modern style with a more smarter and sporty look.

TKM also launched the limited edition of Etios Cross called Etios Cross X- Edition in September last year with a more sporty and stylish look. It was loaded with a host of special add-ons to delight customers with youthful design, unbeatable safety features and unmatched performance.

Etios series has set a safety benchmark in the industry being the first in segment to standardize dual SRS airbags and ABS with EBD across all grades, Front Seat Belts with Pre Tensioner & Force Limiter, Isofix Child Seat Locks for all models and all grades. Made-in India Etios has bagged 4 Stars at a crash test campaign organized by Global NCAP the international body that is involved in new car assessment in association with AA South Africa scoring 4 star rating in frontal adult passenger protection and three stars in child occupant protection.

Marking this milestone, N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “We have been continuously striving to upgrade our products as per the evolving needs in the market and offer the best features to our valued customers. We are happy to have sustained the positive response for all variants of Etios series since the launch. We would like to express our gratitude to our valued customers for the never ending trust and loyalty towards brand ‘Etios’. Etios series has stood the test of time over the years backed by a unique combination of Toyota’s Global Promise of Quality, Durability & Reliability (QDR). It caters to needs of Indian families as the most dependable vehicle with best in class quality, safety, comfort, fuel economy and performance. It is our endeavor to set the benchmark in customer delight and we will keep innovating to offer the best products and services to our customer base.”
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