Commenting on the launch, Gaurav Tikoo, CMO, TRANSSION India said, “At TECNO, we are constantly pushing norms to make cutting-edge mobile camera technology available to everyone at a competitive price. CAMON portfolio is the result of our understanding of Indian consumer's need for their mobile camera to deliver best picture in any challenging environment. We noticed that ambience holds the power to destroy a photograph, if not treated properly. That is where our latest offering, CAMON iTWIN with its AI powered Bokeh Mode allows its users to apply enhancements and blurs the background to make the subject stand out.
“The ‘blur makes beautiful’ positioning of CAMON iTWIN resonates with this consumer requirement. It shows how important blur can be in bringing out the beauty of a photograph. We are a consumer-centric company and with this latest launch of CAMON iTWIN, we are bringing the best camera features in a new avatar for our young consumers. It will certainly help TECNO growth trajectory in becoming a preferred ‘camera-centric’ smartphone brand of India.”
Some of the key features include:
Get artistic with the twin rear cameras
TECNO CAMON iTWIN is packed with a premium twin camera setup which is an integration of a 13MP wide-angle FoV 80-degree f/2.0 aperture and 2MP depth-sensing lens along with quad flash. The device is also supported with 4x digital zoom that enables users to capture clear, high quality close-up shots event at distance and hence enables clear photography. CAMON iTWIN delivers real portraits feature through blurring effect onto your portrait shot by using refocus mode.
The AI Auto Scene Recognition of smartphone automatically detects the current scene, resulting from its deep learning capabilities of 100,000 Indian profile scenes that’s already been fed to the phone and intelligently recognises the environment and light conditions in real time and matches the best camera parameters to the current scene, producing a perfect photo.
Shun limits, beat low lighting with selfie camera
And if selfies tickle your fancy, this is surely your gadget to go by. The 13MP selfie camera of CAMON iTWIN uses f/2.0 aperture & 5P lens with flashlight that allows users to capture the perfect selfies even in the low light condition. It also comes with AI beautification algorithm which is designed and optimised on Indian skin tone and user can adjust the features of skin softening, brightening and eye brightening as per their respective requirement. Additionally, the AI bokeh lets the user click clear selfie by accurately identifying the subject in the photos, and blurring the background.
Enjoy an unmatched, full view display
Owning the full view display trend like a boss, the CAMON iTWIN flaunts a 6” HD+ IPS full view display giving it a screen-to-body ratio of 87.48% offering more immersive viewing experience of watching movies and playing games on the smartphone. Its 85% NTSC colour gamut helps in vising the natural colour reproduction and 500nits ensure better viewing in bright lighting condition. And well, besides that with a thickness of only 8.5mm and 161g weight, the device feels light in hand.
The art of performance and storage
Powered by Qualcomm Snapdragon™ 425 64 bit Quad-Core processor and coupled with 3GB RAM and 32GB of internal storage, this exclusive device is indeed a friend in need to fulfill user expectations of multitasking, gaming, video watching and browsing. Use up all that storage you think you need because the phone also comes with a further expandable memory by up to 128GB via 3-in-1 multi card slot where you can put Dual Nano SIM along with a SD card.
Binge in on unplugged photography; don’t worry battery back-up & charge
The CAMON iTWIN is packed with 4000mAh battery so as to ensure your handset does not quite run out of charge while you indulge in some unplugged photographic experiences.
Own it at a price that’s absolute value for your money
CAMON iTWIN will retail at an MOP of Rs 11,499 and will be available from July 23, 2018 onwards. The devices will be available across 30,000 retail outlets in black and gold colours. With the introduction of CAMON iTWIN, TECNO is now 5 SKU strong consisting of CAMON i, CAMON iAIR, CAMON iSKY, CAMON iCLICK and CAMON iTWIN in the price range of Rs 7,490-13,999.
Service brand promise
CAMON iTWIN comes with a “111” brand promise of TECNO. Any consumer who buys TECNO smartphones gets an advantage of 1-time screen replacement in one year, 100 days’ free replacement, and 1-month extended warranty.
Further adding to the delight of CAMON iTWIN customers, TECNO has partnered with Reliance Jio, the world’s largest mobile data network for its ‘Rs 2200 Cashback Offer’. Under This offer the users will get 44 cashback vouchers of INR50 each, which will be disbursed to the customer at the very first recharge of Rs198 or Rs299. These vouchers will be available inside the MyJio app. The validity of the plan is for 28 days and users can enjoy 2GB data per day in Rs198 plan and 3GB data per day in Rs 299 plan. (T&C apply)
For consumers who do not want to avail the JIO offer CAMON iTWIN will be available at an MOP of 11,499.