In the report, Gartner evaluated 15 vendors of sales force automation (SFA) technology, which the firm defines as applications that support the “automation of sales activities, processes, and administrative responsibilities for an organizations’ sales professionals.” The report further states: “The core functionalities of the SFA market include: account, contact, and opportunity management; sales activity management; sales forecasting; mobile applications; reporting; partner relationship management; and platform capabilities.” Gartner assessed Pega based on its completeness of vision and ability to execute.
Pega Sales Automation is an industry-leading sales engagement and enablement tool that uses artificial intelligence (AI) to predict and drive the right insights, content, and actions for every sales situation. Part of Pega Infinity, Pega’s next-generation digital transformation suite, it helps organizations sell smarter, bust quotas, and simplify sales.
This recognition builds on Gartner’s other recent recognitions of Pega, including being named a Leader in Gartner’s Magic Quadrant for CRM Customer Engagement Center report and a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs, as well as receiving the highest scores in two use cases in Gartner’s December 2017 Critical Capabilities for the CRM Customer Engagement Center report.
“In a world where customers are inundated by irrelevant sales pitches, organizations must ensure their sales channels provide value, and not just create additional noise,” said Don Schuerman, chief technology officer, Pegasystems. “At Pega, we are dedicated to empowering organizations by turning powerful technologies like AI into pragmatic tools that ensure salespeople can have optimal customer interactions that drive results. We believe this latest recognition from Gartner reinforces Pega’s continued leadership in enabling the world’s top organizations to create more meaningful customer relationships.”