SILICON VILLAGE

Tuesday, July 17, 2018

Goodyear Launches Assurance TripleMax 2: Stop Faster, Drive Safer Across India



In conjunction with Goodyear’s 120th anniversary, Goodyear India has announced the launch of Assurance TripleMax 2 for the mid-passenger segment. Assurance TripleMax was first launched in 2015 in Indian market and has won the trust of car manufacturers and consumers. Assurance TripleMax 2 is the successor version of the current Assurance TripleMax and is designed to improve the safety and durability of the tires. In addition, it is also optimized for excellent grip performance with short braking distance under wet road conditions, enabling drivers to stop faster and drive safer. Assurance TripleMax 2 also provides superior ride and comfort.

P K Walia, Vice-President (Consumer Business), commented at the launch, “As pioneers in the tire technology, we constantly challenge ourselves to innovate and develop better products to improve the overall driving experiences for the consumers, and this year we are celebrating our 120th anniversary, which marks a significant milestone for Goodyear. From the first tires on moon to the first tubeless tires in India, Goodyear has always been at the forefront of technological innovation and we aspire to design and to produce more high-performance tires with ground-breaking technologies. We are confident that new Assurance TripleMax 2 will allow drivers to experience better wet braking and handling performance.”

New Assurance TripleMax 2 with HydroTred Technology is improved to deliver better performances in the following areas:

* Excellent Wet Braking Performance: Innovative compound formulation to increase stickiness and the optimized microstructure delivers better grip and braking performance in wet road conditions.

* Enhanced Handling Performance: The new HydroTred Technology with optimized footprint and more effective contact pressure delivers an enhanced driving experience with better tire cornering power and steering precision.

* Improved Comfort Performance: Innovative tread pattern is designed to minimize pattern noise throughout tire life, providing a smoother and more comfortable drive.

* Resistance Performance: Additional technical features on the sidewall and construction design and materials are introduced to Assurance TripleMax 2, in order to increase resistance to sidewall impacts.

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