The company plans to roll out 12 Cult.Fit Centres, 4 Mind.Fit Centres and four Outdoor Centres along with three Eat.Fit Kitchens by the end of the year in Hyderabad as they set sight to double this number in a year.
Commenting on their entry in Hyderabad, Ankit Nagori, Cofounder of Cure.fit said, “We are pleased to launch and expand into the Hyderabad market which has tremendous potential for a holistic fitness and healthcare approach such as ours. Over the next one year, we aim at taking the number of fitness centres to 60 and close to 50,000 active members to be a part of our fitness journey by end of December 2018.”
After Bengaluru, Delhi and NCR regions, this is Cure.Fit’s fourth market and with the recent acquisition of Fitness First, the company plans to scale pan-India. Cure.Fit is also aiming at expanding its services in the wellness space with its primary healthcare services product Care.fit, a subscription-based service for primary care, including health checks-ups with general physicians and chronic disease management.
Earlier in 2017, Cure.fit signed a 100-cr deal with Hrithik Roshan. As part of the collaboration, Hrithik Roshan’s signature workout - ‘HRX Workout’, designed by him along with his personal trainer under his brand HRX, is available exclusively at all CULT centres and the Cure.fit mobile app. CULT is also promoted by star cricketer K L Rahul who signed up as its brand ambassador in November 2017. Milind Soman is another celebrity who actively promotes the brand and has customised a unique program for runners called ‘Runners Strength’ which is available on the Cure.fit app.
Headquartered in Bangalore, Cure.fit was established in 2016 by co-founders Mukesh Bansal and Ankit Nagori. The young company’s new age and scientific approach to healthy living, that combines mind and body well being, has already attracted a diverse set of prominent investors and health specialists who believe in its potential to offer customised and integrated professional wellness solutions on a single platform.