SILICON VILLAGE

Thursday, June 28, 2018

Melorra Set to Accelerate with its Reach Expanding to 25,000+ Pin Codes to Drive Growth

Melorra, India’s first fashion inspired fine jewellery brand has branched out to 25,000+ pin codes and is ready to expand its presence in the country to bridge the gap between jewellery and fashion. Modern day consumers demand accessories which allow them to stand out from the crowd. This increasing demand to appear fashion conscious has paved the way for Melorra to expand their realms across the country catering to a wider audience. Melorra is one of the fastest growing fashion inspired fine gold and diamond jewellery brand that styles jewellery for the contemporary wardrobe inspired by fashion trends.  

Melorra has a strong presence in Tier 1 cities and has recently in April 2018 enhanced its accessibility across smaller pockets of the country. Banking upon its strong distribution operations, the brand allows consumers to enjoy the luxury of home delivery in the fine jewellery space. From Itanagar to Kanyakumari, Melorra offers Cash on Delivery to all pin codes in India and hopes to bridge the jewellery-wardrobe mismatch of the modern woman. 

Melorra has rapidly expanded and made a mark in the Indian jewellery segment with a high net promoter score (NPS) of 50+. One of its key success factors are the brand’s fine jewellery design creations. They are unique, stylish & refreshed every month with new collection launches. Melorra aims for customer satisfaction in all aspects from quality to style and closely works with fashion stylists to meet the changing jewellery needs of a modern woman.

Commenting on the brand’s growth Saroja Yeramili CEO & Founder of Melorra.com, “Melorra was conceptualized to disrupt the Indian jewellery segment. Traditionally the Indian jewellery market is heavily dominated by traditional wedding jewellery pieces which cannot be adapted to suit modern day casual or workwear restricting the option to wear fine jewellery. Melorra aims to redefine the dynamics of everyday gold jewellery by creating fashion inspired/ forward master pieces that endeavours to amplify the country’s fashion quotient.”
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