Tuesday, May 8, 2018

On Mother’s Day, JOHNSON’S Collects Emotion-Stirring Stories from 356 Mothers from Karnataka on an Exclusive Platform Provided

Leading baby care expert, JOHNSON’S celebrates 125 years of providing and enhancing baby care across the globe through its most-loved products. The brand dedicated this year to engaging with and listening to mothers who have shown their unwavering trust and love in the brand. As a run down to Mother’s Day, JOHNSON’S reached out to millions of mothers across the country to hear their experience of always providing the best of baby care, and received 24000 heartwarming stories through calls and their social media platforms in just 2 months. These calls came from across all generations of mothers with only one goal uniting them all, wanting ‘Best for Baby’.


In India, JOHNSON’S Baby is the most preferred  in the baby care category with most doctors in India using Johnson’s for their own babies. The pioneering science and research that goes into the products are pivotal in leading the standards in baby care around the world.

The most beloved baby care brand received a total of 1491 calls from the south region. Out of the total calls, there were many touching stories by mothers that reinforced the brand’s connect with the mothers emotionally.

A humbling number of 356 mothers from  across Karnataka itself shared their best for baby care stories and showed their undying support and love for the brand while sharing precious moments with their babies and reminiscing their own childhood.

One mother from Bangalore, Dalia Choudhury shared her heart wrenching story of how she lost her baby boy at only 11 days old to congenital heart issues. Her baby boy fought very hard and was extremely brave through those trying times. The smell of Johnson’s baby products is what remains as the memory of her lost little boy and every time she gets a whiff of the very same smell she is taken back in time when she was holding her baby close to her heart where he will always remain.

“Our age old tradition of listening to moms and healthcare professionals along with experts has empowered us to understand and innovate to benchmark industry standards.  On this journey of 125 years, we are proud to have evolved with mothers and their evolving needs to do what is best for their baby. As a part of this campaign, we have engaged with over 25000 mothers to hear what their best baby care story is. Like parents, we are never satisfied with “good enough” and hence we will strive to do what is best for the baby each day.” - Dimple Sidhar, Vice President — Marketing, Consumer Products Division, Johnson & Johnson India.

This is another testimony to the trust and love that the brand enjoys in India where a record-breaking number of 25000 Indian mother-baby stories have been collected in a period of just 2 months.

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