Monday, May 28, 2018

Mercedes-Benz Unveils 100,000th Locally-Assembled Automobile in India

Nearly 24 years after commencing local assembly, Mercedes-Benz crosses a major production milestone; 1,00,000th car is an E-class.

Having started its India journey with the introduction of the W124 E-class in 1995, Mercedes-Benz has now crossed an important production milestone – rolling out its 1,00,000th car for the Indian market.

The 1,00,000th car (produced at the company's plant in Chakan, Pune) happens to be the long-wheelbase E-class, which is now the backbone of Mercedes-Benz's overall sales in the country.

To give you an idea of how quickly Mercedes-Benz has grown: the company hit the 30,000-units mark in 2010, and the 50,000 units mark in 2014. Yes, it went from 50,000 units to 1,00,000 units in a matter of four years. The growth in the last four years can be attributed to an aggressive product offensive and an increase in production capacit – which was double from 10,000 units to 20,000 units a year, in 2015.

Mercedes-Benz's Chakan facility produces the CLA, C-class, E-class and S-class sedans, in addition to the GLA, GLC, GLE and GLS SUVs, as well as the Maybach S 560 limousine.

Presently, Mercedes-Benz India’s production facility is based in Chakan near Pune. It has been set up with an investment of more than Rs 1,000 crore.

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