Information and Communication Technologies and a unique approach to empower the rural India. Pradipto Ganguly, CEO & Co founder, BRITZO, said, “Service assurance is the most elementary need of any consumer who aspires to purchase the product. This is precisely the reason why we’ve established a strong network of service outlets throughout the nation, considering the target segment that we’re catering to. Now, as the infrastructure has been put in place, we’re taking our mission to digitize the Indian rural heartland a step forward by offering our customers an unsurpassed service security.”
iVVO has launched a total of seven smart 2G feature phones that are segmented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT; two Android Oreo (Go) 4G smartphones under the product category of Storm Pro & Storm Lite and plans to launch the 4G feature phone ‘Skipper’. It also eyes establishing a strong channel network comprising 200 direct and indirect partners, 20,000 retailers and already has over 900 service centres across India to provide superlative brand presence and after-sales services. All of the products offered by the brand have been priced between Rs. 649 and Rs. 5,999.
Ganguly further added, ‘’iVVO is offering its customers an exclusive 201-day hassle free replacement guarantee along with a 455 days of product warranty. We’re confident that this step will do justice to our company’s motto of offering ‘Peace of Mind’ to our customers and generate the desired assurance amongst them, while helping us build an equitable, digital India.”
The company is driven by the vision to bring about a complete reversal of order within the market. It aims to target innovative, state-of-the-art offerings directly to rural geographies and later unveil them for urban regions, instead of the contemporary trickle-down approach followed by most industry players. The company has already announced about its assembling unit in Greater Noida and has mobilized Rs. 100-crore towards the Make in India initiative.