In a bid to increase awareness on cancer, Manipal
Hospitals launched “ I Can Sir” campaign. Aimed at educating
people on timely medical intervention to detect and defeat Cancer, this
campaign was unveiled by Lisa Ray, Actress, Model & Cancer Survivor who has
been championing the cause for cancer awareness. Apart from her group of cancer
survivors who shared their experience of fighting against the deadly Cancer.
Free breast screening programme for an entire week from Feb 5
– Feb 10 was announced. There was poster inauguration with key messages on
cancer prevention and early detection. A ‘Wishing Tree’ with messages for
cancer affected patients was inaugurated in order to honor them and cancer
ribbons were placed on the cancer tree and distributed among people to take the
awareness to masses. Informative handouts on cancer care and screening were
distributed.
Speaking on the occasion Renowned Model, Actress and Cancer
Survivor Lisa Ray said, “Cancer has transformed my life in so many
ways. Today cancer is one of
the deadliest ailments across the all age groups and is a matter of great
concern for millions who are gripped by this fatal disease. Being a Cancer
survivor myself I understand the struggles of people fighting cancer. I urge
people to be more determined and positive in order to beat Cancer. It is
important to approach it with grit and positivity than doom and taboo. Iam
happy to be part of this initiative by Manipal Hospitals, the campaign will
help create awareness and understanding and remove the fear or myths associated
with it. Healthy lifestyle, early detection and being well informed is the key
to defeat cancer. Rest assured I will always dedicate my time and heart for the
cause.”
Present at the event Dr. Sudarshan Ballal, Chairman, Manipal
Hospitals said, ”With alarming statistics
of Cancer in India, it is unfortunate that ignorance and denial often leads to
delayed diagnosis and treatment. We see cases where most patients change
doctors when asked to go in for a screening or biopsy. Other than the fear of
invasive treatment, disfigurement and financial burden, the ill-placed belief
that a cancer patient will always die makes patients and their families refuse
specialised and timely treatment. Early detection and
treatment is key besides making simple lifestyle changes. Regular exercise,
routine health checks, balanced meals and staying away from tobacco is the
mantra to keep cancer at bay.”
Present at the event Dr. Somashekhar S.P, Chairman Manipal
Comprehensive Cancer Centre said, “Manipal Hospitals offers an entire spectrum of oncology care
ranging from Screening, Evaluation, Diagnosis and Treatment, Palliative care
and Rehabilitation. Additionally, the Hospital is equipped with one of the
larger robotic onco surgery proramme of India. We have a dual approach towards
treatment of cancer. Firstly, we focus on educating people for early detection
of cancer. However, patients in advanced stages of Cancer also get quality and
advanced treatment. Hyperthermic Intraperitoneal Chemo therapy (HIPEC) becomes
an option for such patients. Manipal Hospital, Bangalore is the first centre in
south India to provide this state of the art technology, and has the credit of
largest number of HIPEC surgeries performed in India. With IBM Watsons for Oncology
at our Hospitals, diagnosis and line of treatment is much faster.”
He further added “Cancer can
be treated by surgery, chemotherapy, radiation therapy, hormonal therapy,
and targeted
therapy . The choice of therapy depends upon the location and
grade of the tumor and the stage of the
disease, as well as the general state of the patient. Complete removal of the
cancer without damaging the rest of the body is the ideal treatment and at
times this goal is often achieved with surgery.”
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