92.7 BIG FM, one of the India’s largest radio network stayed true to
its promise of providing more music with a musical celebration on the occasion
of India's 69th Republic Day. The only bilingual radio station
in Bangalore promoted the message of ‘Music Unites’ with various music-led
activities on 26th January. With the concept of
Studio-on-Wheels, the MJs went on-ground at Lal Bagh to spread the idea among
the 5 + lakhs Bengalureans present at the location. Ninaad, the popular music
band, joined the celebrations by singing classic numbers from Sandalwood and
Bollywood, and thoroughly entertained the audience.
92.7 BIG FM is known for entertaining
listeners through innovative concepts that resonate with the sensibilities of
audience across age groups. This Republic Day, the radio station united the
citizens across different languages on one platform through the power of music.
The music band enthralled the music enthusiasts
from the two of the most followed entertainment industries of Bangalore –
Sandalwood and Bollywood..
Speaking about the Republic Day
celebrations, MJ Shruti from 92.7 BIG FM said, “Every year our efforts are
concentrated towards providing meaningful entertainment to our listeners
especially during such noteworthy occasions. ‘Music Unites’ was clearly aimed
at reflecting the unity in diversity that exists among the Bengalureans. It was
great to have Ninaad band join us in making this day for all our citizens, a
truly musical and magical one. We also enjoyed rewarding our BIG Loyalists -
the ones with the loudest cheer during the celebrations, with Tulsi Saplings.
We experienced their excitement and willingness to take the responsibility
forward of promoting a clean and green environment.”
Fortifying its ethos of providing
entertainment with a cause, the radio station tapped on to the opportunity of
reaching out to a vast set of audiences and took forth the cause of 'Right
to Clean Air.’
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