SILICON VILLAGE

Sunday, March 19, 2017

IIT Stuart B School Launches Online MBA Program in India

Highly motivated working professionals in India will soon be able to earn a Global MBA from a US university, without quitting their jobs. Illinois Institute of Technology’s Stuart School of Business in Chicago, Illinois, USA is launching a Global MBA program in ‘Business Innovation’ for working professionals. Keeping in mind the convenience of Indian students, this program will be a 2-year, part-time course delivered online using interactive technology that provides a rigorous high-quality learning experience. The course aims to prepare working professionals globally for the next phase in business innovation in the age of Big Data and technological transformation.
The Illinois Tech program is designed with a focus on business innovation to prepare experienced, mid-career professionals for leadership and management positions in India and abroad. The program will enable international students to take classes online in a live, interactive session once a week, using Blackboard Collaborate technology.
The technology will also facilitate student-to-student interaction; projects in global, virtual teams; the flexibility to appear for exams from anywhere. The program also offers an opportunity for students to participate in a short international immersion experience in Chicago.
Dr. M. Krishna Erramilli, program director, associate dean & professor of marketing, said, “India is a growing global hub in the business of technology and Big Data. Through this course, we aim to enhance the skills of working professionals, providing a global perspective, broadening their thinking, giving them experience with strategic innovation methods, and empowering them to recognize and seize new opportunities. The program also comes as an advantage to every Indian student who cannot afford education in an international university as we are offering this course at an affordable cost. Also, online format of the course will further reduce the cost of travel and accommodation, benefiting the student at large.”
Commenting on the launch, Dr. Alan W Cramb, president, Illinois Institute of Technology said, “Our University pioneered asynchronous delivery of advanced courses in computer science and engineering to working professionals in India’s “Silicon Valley” 20 years ago. We have seen how students and their employers have benefited. We are delighted to be able to extend these benefits to in–career professionals, who wish to pursue an MBA, and their employers. “
The mission of Stuart Business School is to provide courses designed to enhance real world and socially responsible perspectives. The Illinois Tech Online MBA for Global Professionals in Business Innovation has a unique focus on management challenges in technology-intensive organizations, financial modeling, Big Data analytics, design thinking, innovation, and sustainability. These topics are incorporated through the multi-disciplinary components of strategically competitive leadership to globally diverse in-career students.

Bangaloreans Witnessed Mercedes-Benz’s Unique Customer Engagement Initiative

India’s largest luxury car manufacturer, Mercedes-Benz organized its unique customer engagement initiative, Luxe Drive, in the ‘City of Gardens – Bangalore’ over the weekend. The patrons who were present got a comprehensive brand experience, based on the three pillars of Adrenaline, Gourmet and Lifestyle during these two days of the event. The event became a runaway success and patrons enjoyed the luxurious brand experience that blends the thrill of driving with lifestyle combined with gourmet. The event was held at Nice Ring Road, Bengaluru, Karnataka.
The patrons enjoyed the best of luxury and brand experience made available by Mercedes-Benz India. Renowned Chef Ranveer Brar ensured the guests enjoyed delectable platter prepared by him. The fashion workshop conducted by Genesis Luxury created buzz among patrons as they showcased globally renowned lifestyle brands at the event. Patrons also received an opportunity to drive the fascinating range of Mercedes-Benz vehicles on the specially designed tracks. This drive showcased the technological prowess and luxury quotient of the cars.

Speaking on the occasion,  Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The garden and IT city of Bangalore is a gateway of Southern prosperity and it is a quintessential market for us at Mercedes-Benz. Customer engagement programmes like Luxe Drive are essential to engage with our potential customer base and we do this by providing them an indulgent brand experience synonymous with the Three Pointed Star. Such customer oriented activities help us in creating and strengthening our brand’s resonance with our patrons and prospective customers. At Luxe Drive, we inform, engage and intrigue our audience by providing the best experience of gourmet, adrenaline and lifestyle. We are confident of bringing more such customized engagement programs in the future, and continue to fascinate our valuable patrons with memorable experiences.”

Mercedes-Benz introduced many interesting activities this year like the Blind Fold Photography Workshop and Live Musical Performances to enthrall the patrons. The blind fold photography workshop celebrates the diversity of human conditions; a visually

Luxe Drive had in store something for everyone, right from the tiny toddlers who can enjoy themselves in the fun-filled zone specially created for them, to the ardent brand enthusiasts who could pick some exclusive and trendy Mercedes-Benz merchandise. This time AMG Lifestyle Collection was also on display in addition to the regular merchandise, adding even more excitement. The Mercedes Trophy zone had exclusive Mercedes Trophy goodies on display that kept the participants and families engaged throughout. The Mercedes-Benz pre-owned car sales team also organized a free car evaluation where in a special trade-in opportunity was provided along with personalized finance options.

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