Friday, November 17, 2017

Voylla Celebrates Launch of‘The Bangalore Edit’, Inspired by the Spirit of the Global City



India’s largest omni-channel fashion jewellery brand Voylla has presented its most stylish selection of hand-crafted jewellery ‘The Bangalore Edition was held at BBQ’d- Global grill & brewery in Bangalore.  Inspired by traditional dance forms and the architecture of spectacular palaces, imposing temples as well as the cosmopolitan spirit of Namma Bengaluru, Voylla is bringing a curation of their most refined, rooted and contemporary collection of hand-crafted jewellery.

‘The Bangalore Edit’ features Voylla’s finest and bestselling collections presented for the discerning and evolved global city. The Brandbelieves in enabling women to #LookThePart. From occasions and family affairs to more private intimate dates, to school functions to a trip to the mall, or simply a day on your own, there is a piece of Voylla for every moment of your life.
According to. Vishwas Shringi, Founder & CEO-Voylla.com, "We are extremely excited to launch the very special ‘The Bangalore Edit’. This has been one of the most gratifying projects at Voylla, featuring a selection of our modern and classic designs with high craftsmanship”
He further added, “With 13 retail points in the city and many more to come, an average ticket size of Rs 1200, Bangalore has been a major contributor to the Voylla growth story. 

Voylla has been doing pioneering work with traditional arts and crafts, reimagining tradition for the contemporary Indian woman. Whether it is the dance form of Kathakali or the royal palaces of Rajasthan, the majestic temples of Madurai or the rich embroidery of Kashmir, we have travelled the length and breadth of the country to draw inspiration for our drawing board.”
The event saw an eclectic bunch of guests - beauty pageant winners, writers, editors, classical dancers, musicians and social workers and home makers besides a smattering of fashion bloggers and celebrities.
Voylla was the first fashion jewellery brand to drive ecommerce in the omni channel experience with almost 250 offline retail touch pointsand a robust online presence, Voylla has now emerged as the category leader, defining it for all other brands that are yet to catch up - both in terms of range of products, quality on offer and price points. 

Jagrati Shringi, CTO & CMO- Voylla.com adds, “As with every other category, Bangalore, has responded to Voylla with significant enthusiasm, living up to its well deserved tag of 'Early adaptor.' Right from the time we launched our first off-line touch point in the Global City, to this day, Voylla has managed to strike a chord with consumers who have responded well to its offering. Especially with the brand ethos of #lookthepart that resonates well with the receptive, aware, empowered professional women who define the city's cosmopolitan culture.”

Voylla plans to launch 300 stores in India by end of this year and has recently launched its most romantic collection inspired by the TAJ MAHAL in New Delhi. The brand also recently tied up with Rannvijay Singha as a brand ambassador of its exclusive men’s collection “DARE” and launched its first offline store dedicated to men's accessories in Kochi.

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