Monday, November 6, 2017
METRO Cash and Carry Announces Their Strategic Alliance with Uber
India’s leading player in cash and carry segment, METRO Cash and Carry and Uber, the world’s largest ridesharing company, announced their strategic alliance today at Bangalore. Starting from Bangalore, this alliance will soon be extended PAN India to all METRO and Uber driver partners.
As part of this partnership, commercially licensed Uber driver partners in Bangalore will be offered a membership at METRO Cash and Carry which will eventually be extended to all driver partners across India. This membership will include special offers and discounts that will be made exclusively available to all Uber driver partners. Also, existing customers of METRO will be benefitted by this alliance with special offers and promos from Uber exclusively for METRO.
To mark the commencement of the initiative, 15 Uber driver partners were handed over their very own METRO card by Pieter Boone, COO, METRO AG along with Christoph Winterer, Operating Partner, Asia Region, METRO Cash and Carry and Arvind Mediratta, CEO & MD, METRO Cash and Carry, India. Christian Freese, General Manager - South, Uber India were present to grace the occasion.
Says, Pieter Boone, COO, METRO AG, “We are extremely pleased to welcome Uber to the METRO family. India is a very important market for METRO and we are glad to kick-off this prestigious initiative from here. Uber has a growing base of commercially licensed drivers across top cities in India, each of whom is a successful entrepreneur. Through this partnership we aim at providing them access to the wide range of car accessories, oils, lubricants, confectionery and beverages at our wholesale outlets which will be instrumental towards making their business more profitable. This alliance benefits our customers too. They can enjoy the ease of carrying the usual bulk purchase made at our store in an Uber, at a discounted price.”