Wednesday, November 29, 2017
Bengaluru First City to Flag Off ‘The Color Run’ in India
Oaks Management Consulting Pvt. Ltd. (OMCPL), a leading experiential marketing agency headquartered in Mumbai, is organizing The Color Run, the HAPPIEST 5K RUN ON THE PLANET on December 16, 2017 at Ozone Urbana Koramangala, Bengaluru.
In Bengaluru, The Color Run will be held from 4 pm onwards and will culminate into Urbana Music Festival. The music festival is known as Bengaluru’s biggest entertainment, flea and food festival. It aims to create a memorable experience for a well-defined target audience from all age groups. This year, the festival will feature established artists, namely Siddharth Mahadevan, Neeti Mohan, and DJ Hussain.
Designed as a worldwide platform to celebrate dreams, The Color Run is being organized in India for the very first time. The Color Run is a unique race that celebrates healthiness, happiness, and individuality. It is the largest running series in the world, having made its way across 40+ countries, over 400 cities, and 6 million runners worldwide.
Unlike other runs, winning is not the objective here. The Color Run lays emphasis on the spirit of participation and the celebration of life. The Color Runners start with the classic powder Color Zones. Along the course, participants can paint their aspirations on the Dream Wall, snap whimsical photos with giant unicorns, and get the ultimate color inspiration as they party with friends at the Finish Festival amidst vibrant bursts of color throws.
The Color Run will be organized in 10 cities namely Bengaluru on Dec 16, Mumbai on Jan 14th, Delhi on Feb 11th followed by Pune, Hyderabad, Chandigarh, Indore, Jaipur, Ahmedabad and Kolkata.
Talking about bringing the property to India, Rahul Gomes - Managing Director, OMCPL commented, “We at OMCPL believe in creating unique IPs, and now we come with a game changing IP – The Color Run India. We believe that cosmopolitan Bengaluru with its love for celebration and a good time is the perfect city to begin our nationwide celebration of dreams and happiness.”