Tuesday, October 10, 2017
IMRB Survey Reveals, 66% of Parents in Bengaluru Restrict Children on Foods or Playing Outside for the Fear of Falling Ill
Child health issues have always been a cause of serious concern in the country. According to a survey conducted by a leading research firm Kantar IMRB and commissioned by Dr Batra’s Homeopathy, clearly highlights that, 66% of the parents in Bengaluru are forced to restrict their children either from eating food they like or playing outside with the fear of them falling ill. The survey was conducted by Kantar IMRB across eight major cities in India having a sample size of 1,617 respondents (mother or father), with children in the age group of 2-10 years and belonging to socio economic class A and B. The focus of the survey was to understand the health issues among children and best treatment options available with long term benefits.
Based on the illness index observed among children in Bengaluru, 63% of them fall ill at least once in every 3 months forcing parents to prevent their children from consuming ice-creams, chocolates, pastries, cold drinks etc. due to fear of catching cold and cough. It was also observed that, parents restrict their children from playing outdoors due to dust/pollution, in fear of triggering an allergy and at times preventing them from playing with other children in fear of catching infections. Considering the fact that a child’s sound health is a key factor to an excellent academic year, missing school due to illness can put a lot of pressure on both the child and his/her parents. However, the situation in Bengaluru is quite alarming, according to the survey, 50% of the children miss school for less than 10 days due to illness. The survey further highlights that 22% children miss school between 10-15 days.
But the biggest question here is what kind of ailments are restricting children to enjoy their childhood. The survey states that, while cough and cold account for 70% and fever 67% are the most common ailments identified in Bengaluru, 33% of children witness skin related issues which is higher than any other city in India (v/s the national average of 25%).
Since most families in metros like Bengaluru are nuclear families, where mostly both parents are working, there is also a growing concern with 77% of parents who feel that Allopathy may have adverse side effects on children. They are now willing to consider a medication that fights disease at its roots and has no side effects for their children. IMRB research also underlines that, 74% of the parents feel that Homoeopathy is the best form of treatment for long term results and helps in building immunity and resistance in children. The survey further states that, 91% parents are willing to try homeopathy out of which 53% are current users already (either through standalone or dual treatment).