Mahindra Unveils Superior Tech Tractor Jivo for South Indian Market

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the US$19 billion Mahindra Group today announced the launch of the Mahindra JIVO in Bengaluru. A new age, superior technology small tractor platform in the sub 25HP category, the Mahindra JIVO is suitable for row crop and horticulture farming. The tractor is available in the 4WD version with engine power of 24HP and PTO power of 22HP. It will be sold in Karnataka with immediate effect at a starting price of Rs. 4.00 lacs for the 4WD model, ex-showroom Karnataka.

With the launch of JIVO, Mahindra entered the growing segment of Horticulture and Row crop farming. Mahindra JIVO has been designed keeping in mind the latent needs of this specialized farming segment and is an ideal choice for the farmers owing to its narrow and compact build and high power.  

Developed ground up, the Mahindra JIVO is a highly versatile tractor that can be used across multiple applications including crop care, land preparation and inter culture activities. Mahindra’s first sub 25HP 4WD tractor, it is a high performance tractor that leads the segment with best-in-class torque and fuel efficiency. Further, its highest PTO HP and narrow turning radius make it ideal for spraying in vineyard applications.

With Innovation and Technology as its bedrock, Mahindra is working on redefining the face of farming in the future. The company embarked on various initiatives towards this end and the recently launched Farming 3.0 platform will help in taking farm mechanization to the next level.

Speaking at the Mahindra JIVO launch in Bengaluru, Ravindra Shahane, Vice President – Marketing, Farm Equipment Sector, Mahindra & Mahindra Ltd. “We are happy to present Indian farmers with the Mahindra JIVO that will help in small farm mechanisation with its multi-application suitability. With its compact size, stylish and comfortable design, class leading power, attractive price, best in class PTO HP and high fuel efficiency, I am sure that the Mahindra JIVO will be an instant hit in this specialized farming segment”.

The tractor is specially designed for operator comfort. Its small steering wheel, easy to operate pedals, gear shift lever located on fenders and suspension seat make the JIVO extremely comfortable to operate over long hours.

The Mahindra JIVO also comes with modern styling. With its wrap around head lamps, silver add on, attractive decals and sculpted bonnet this stylish tractor is sure to catch the attention of the farmer.

The new Mahindra JIVO is equipped with key features for more benefits:

-       Fuel efficient Mahindra DI engine – Best-in-class fuel efficiency

-       Automatic Depth & Draft Control (ADDC) – Ideal for land preparation activities

-       8 Forward + 4 Reverse transmission – More speed options to choose from

-       Side shift gears – Open floor space & comfortable gear shifting

-       High ground clearance – Useful in crop care applications

-       4WD – More traction even on wet fields

-       2 Speed PTO – Improves rotavator application

-       750 KG lift capacity – Best in class lift allows the farmer to operate bigger implements

-       High top speed of 25 KMPH – More trips to move farm produce

-       Highest PTO power – For continuous spraying in Vineyard applications

The Mahindra JIVO 245 4WD will also be available in unique two tone red & silver sheet metal and will be equipped with Mahindra DiGiSENSE technology which will enable farmers to get updates on their tractors’ performance as well alerts on a real time basis.

Going forward, a 20 HP 2WD product has been planned on the JIVO platform, which will be launched during October - December 2017 period.